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Media audience research : a guide for professionals / / Graham Mytton, Peter Diem, Piet Hein van Dam
| Media audience research : a guide for professionals / / Graham Mytton, Peter Diem, Piet Hein van Dam |
| Autore | Mytton Graham |
| Edizione | [Third edition.] |
| Pubbl/distr/stampa | Los Angeles, CA : , : SAGE Publications, Inc., , 2016 |
| Descrizione fisica | 1 online resource (298 p.) |
| Disciplina | 302.2/072 |
| Soggetto topico | Mass media - Research - Methodology |
| Soggetto genere / forma | Electronic books. |
| ISBN |
93-5328-017-6
93-5150-642-8 93-5150-644-4 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover ; CONTENTS; PREFACE; 1. Introduction; 2. History of Media Research; 3. Quantitative Research: Audience Measurement-General Theory and the Basics; 4. Audience and Media Measurement Research Methods in Use Today; 5. Quantitative Online Research; 6. Internet Audience Measurement: Passive Methods and Technologies; 7. Qualitative Research; 8. Audience Opinion and Reaction; 9. Desk Research; 10. Data Analysis; 11. Adapting Media Research to Different Cultures; APPENDIX; GLOSSARY; BIBLIOGRAPHY; INDEX; ABOUT THE AUTHORS |
| Record Nr. | UNINA-9910466316903321 |
Mytton Graham
|
||
| Los Angeles, CA : , : SAGE Publications, Inc., , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Media audience research : a guide for professionals / / Graham Mytton, Peter Diem, Piet Hein van Dam
| Media audience research : a guide for professionals / / Graham Mytton, Peter Diem, Piet Hein van Dam |
| Autore | Mytton Graham |
| Edizione | [3rd edition.] |
| Pubbl/distr/stampa | Los Angeles, CA : , : SAGE Publications, Inc., , 2016 |
| Descrizione fisica | 1 online resource (281 pages) : illustrations |
| Disciplina | 302.2072 |
| Soggetto topico | Mass media - Research - Methodology |
| ISBN |
93-5328-017-6
93-5150-642-8 93-5150-644-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover ; CONTENTS; PREFACE; 1. Introduction; 2. History of Media Research; 3. Quantitative Research: Audience Measurement-General Theory and the Basics; 4. Audience and Media Measurement Research Methods in Use Today; 5. Quantitative Online Research; 6. Internet Audience Measurement: Passive Methods and Technologies; 7. Qualitative Research; 8. Audience Opinion and Reaction; 9. Desk Research; 10. Data Analysis; 11. Adapting Media Research to Different Cultures; APPENDIX; GLOSSARY; BIBLIOGRAPHY; INDEX; ABOUT THE AUTHORS |
| Record Nr. | UNINA-9910798276803321 |
|
Mytton Graham
|
||
| Los Angeles, CA : , : SAGE Publications, Inc., , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Media audience research : a guide for professionals / / Graham Mytton, Peter Diem, Piet Hein van Dam
| Media audience research : a guide for professionals / / Graham Mytton, Peter Diem, Piet Hein van Dam |
| Autore | Mytton Graham |
| Edizione | [3rd edition.] |
| Pubbl/distr/stampa | Los Angeles, CA : , : SAGE Publications, Inc., , 2016 |
| Descrizione fisica | 1 online resource (281 pages) : illustrations |
| Disciplina | 302.2072 |
| Soggetto topico | Mass media - Research - Methodology |
| ISBN |
93-5328-017-6
93-5150-642-8 93-5150-644-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover ; CONTENTS; PREFACE; 1. Introduction; 2. History of Media Research; 3. Quantitative Research: Audience Measurement-General Theory and the Basics; 4. Audience and Media Measurement Research Methods in Use Today; 5. Quantitative Online Research; 6. Internet Audience Measurement: Passive Methods and Technologies; 7. Qualitative Research; 8. Audience Opinion and Reaction; 9. Desk Research; 10. Data Analysis; 11. Adapting Media Research to Different Cultures; APPENDIX; GLOSSARY; BIBLIOGRAPHY; INDEX; ABOUT THE AUTHORS |
| Record Nr. | UNINA-9910815384803321 |
|
Mytton Graham
|
||
| Los Angeles, CA : , : SAGE Publications, Inc., , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||