Reimagining Operational Excellence : Inspirations from Asia

• Autore: Kotler Philip
• Pubblicazione: Newark : , : John Wiley & Sons, Incorporated, , 2024; ©2024
• Edizione: 2nd ed.
• Descrizione fisica: 1 online resource (306 pages)
• Disciplina: 658.8
• Soggetto topico: Operations research
• Soggetto geografico: Asia
• Altri autori: KartajayaHermawan <1947-> MussryJacky
• Nota di contenuto: Cover -- Title Page -- Copyright Page -- Contents -- Foreword -- Preface: The Next-Level Operations in the Next Curve -- Acknowledgments -- Chapter 1 Operations as the Center of Gravity: The Omnihouse Model -- Introducing a New Model of Entrepreneurial Marketing -- Reviewing Operational Excellence -- Moving Toward Flexible Operations -- Stretching the Flexibility Frontier -- Stretching the QCDS -- Stage 1: Divisional-Centric QCDS -- Stage 2: Company-Centric QCDS -- Stage 3: Customer-Centric QCDS -- Stage 4: Stakeholder-Centric QCDS -- Looking at the Impact of CI-EL and PI-PM on QCDS -- Creativity and QCDS -- Innovation and QCDS -- Entrepreneurship and QCDS -- Leadership and QCDS -- Productivity and QCDS -- Improvement and QCDS -- Professionalism and QCDS -- Management and QCDS -- Key Takeaways -- Chapter 2 Competing with the West: Asia as the Rising Model -- Asia in the 1960s: A Good Student -- Competing with the West: The Flying Geese Model -- Leader of the Geese: Japan -- From Low-Tech to High-Tech Industries: South Korea, Taiwan, Hong Kong, and Singapore -- The Next Industrialized Countries: Indonesia, Thailand, Malaysia, and the Philippines -- Key Moments of Competing with the West -- The Outstanding Middle Eastern Countries: The UAE and Qatar -- The Shift to Services -- East Versus West: A Non-Zero-Sum Game -- Pathways to Competing with the West -- The First Generation of Flying Geese -- The Second Generation of Flying Geese -- Competing with the West with the New Rules -- Sustainable Development Goals -- Environmental, Social, and Governance Goals -- Favorable New Conditions for SDGs -- Key Takeaways -- Chapter 3 The New Perspective of Quality: From Input to Impact -- Customization Effects on Quality -- Quality Versus Sustainability -- Reliability Is a Must -- Understanding and Managing Customer Expectations. ; Moving Toward Stakeholder Centricity -- Quality Factor Input Alone Is Insufficient -- A Good Product Quality Is Not Enough -- A Robust Marketing Strategy Is Still Necessary -- Impact on Society Is the Name of the Game -- Measuring Impact -- Shifting from Company-Centric to Stakeholder-Centric -- Roles of Leadership and Management -- Key Takeaways -- Chapter 4 The New Perspective of Cost: From Cost-Cutting to Social Contributions -- Cost Management with Humanity -- PI-PM Concept in Action -- Operational Excellence and Humanity -- Entrepreneurial Cost-Cutting -- Voluntary Cost-Cutting -- Examples from Leaders Matter -- Building a Cost-Cutting Culture -- Cost-Cutting Driven By Business Landscape Changes -- Cost Reduction-Oriented Leadership -- Future Challenges for Cost Reduction -- Cost Reduction Through Technology and Outsourcing -- The Acceleration of Digital Transformation -- Adaptive Cost Management for Customer Value Optimization -- Providing Value to Customer -- The Implementation of Activity-Based Management -- Differentiated Social Values Contribution -- The Dawn of Ethical Capitalism -- Shifting from Divisional-Centric to Stakeholder-Centric -- Key Takeaways -- Chapter 5 The New Perspective of Delivery: From On Estimate to On Conscience -- Delivering Goods: Past and Present -- Delivering Services: Past and Present -- The Details of Today's Tech-Driven Delivery Processes -- How Companies Have Responded Proactively to Tech Changes -- Shifting from On-Estimate to On-Conscience Delivery -- On-Estimate Delivery -- On-Schedule Delivery -- On-Demand Delivery -- On-Conscience Delivery -- Consequences of the 1PL to 6PL Shift -- Key Takeaways -- Chapter 6 The New Perspective of Service: From Standardization to Transformation -- Customer-Driven Service Improvement -- Characteristics of Services -- Service Improvement Based on Customer Evaluation. ; Standardization-Based Service Blueprint -- Standardization in the Service Sector -- Challenges in Standardizing Services -- Blueprinting High Service Standard -- Data-Driven Personalization -- Challenges of Delivering Empathetic Services -- Personalized Services in the Information Era -- Agile in Mass Customization -- Implementing Mass Customization: The Airlines Case -- Adopting Next Tech for Agile Mass Customization -- Transformative Services -- The Urgency of Achieving SDGs Through Transformative Services -- Case of Transformative Services: Jakarta's Public Transportation -- Shifting from Divisional-Centric to Stakeholder-Centric -- Key Takeaways -- Chapter 7 Creativity and Innovation in the New Operational Excellence: How the Korean Wave and Other Trends Are Affecting the World -- Samsung's Innovation Story -- The Birth of South Korean Creative Capability -- The Hallyu Effect -- South Korean Company and the New Operational Excellence -- Impact-Based Quality -- Social Values Contribution -- On-Conscience Delivery -- Transformational Service -- Lessons from Other Asian Countries -- ACLEDA Bank (Cambodia) -- AirAsia (Malaysia) -- Jollibee (Philippines) -- Thai Union (Thailand) -- Creativity, Innovation, and the New Operational Excellence -- The Challenges Ahead -- Key Takeaways -- Chapter 8 Entrepreneurship and Leadership in the New Operational Excellence: How Indian Passion Is Helping Build Dominance -- Made-in-India Leaders -- India: The Birthplace of Global Leaders -- IIT: The Symbol of India's Talent Competition -- Infosys Story -- Entrepreneurship, Leadership, and the New Operational Excellence -- Lessons from Other Asian Countries -- Eiger (Indonesia) -- Vinamilk (Vietnam) -- The Hong Kong and Shanghai Hotels, Limited (Hong Kong SAR) -- Future Leadership Challenges -- Key Takeaways. ; Chapter 9 Productivity and Improvement in the New Operational Excellence: How the Japanese Spirit Goes Beyond Kaizen -- Toyota: The Story of Improvement and Innovation -- Toyota's Improvement Toward New Operational Excellence -- Japan: The Story of Country Improvement -- Japanese Economic Miracle -- The Kaizen Philosophy -- Stakeholder-Centric Productivity -- Improvement Toward Sustainability -- Cases from Other Asian Countries -- Grameenphone (Bangladesh) -- Gobi Cashmere (Mongolia) -- Dentiste (Thailand) -- Dilmah Tea (Sri Lanka) -- What's Next? -- Key Takeaways -- Chapter 10 Professionalism and Management in the New Operational Excellence: How Singapore's Attitude Is Becoming World-Class -- From Third World to First: The Professionalism and Management Journey -- Zooming into Singapore: The Evolution to Global Hub -- Singapore Airlines: Service Excellence and Cost-Effectiveness -- Changi Airport: Instill Professionalism and Management into People's DNA -- Port of Singapore Authority: Global Maritime Powerhouse -- Professionalism, Management, and New Operational Excellence -- The Challenges Ahead -- Key Takeaways -- Chapter 11 The Yin-Yang Advantage: How China Made the Impossible Possible -- Mao Zedong and His Great Cultural Revolution -- Deng Xiaoping's Pragmatic Leadership: The Door to Economic Revolution -- "Xi Jinping Thought" to Made Chinese Society Stronger -- The Yin-Yang Philosophy: Opposites But Balancing Each Other -- The Omni Capabilities: Preparation and Execution -- The Omni Capabilities of China After the Reforms -- Creativity and Innovation -- Entrepreneurship and Leadership -- Productivity and Improvement -- Professionalism and Management -- Zoom into the Greater China -- Hong Kong: World's Premier Trade, Business, and Financial Center -- Macau: A Different World -- Taiwan: The Metal Asian Tiger. ; CI-EL, PI-PM, and Operational Excellence -- Excellence in Quality: Tencent's Quality Exploitation and Exploration -- Excellence in Cost: BYD's Decomposition and Decentralization Strategy -- Excellence in Delivery: Xiaomi's Winning Omnichannel Tactic -- Excellence in Service: Hot Pot Chain Haidilao's Beyond Happiness Culture -- The Challenges Ahead -- Greener China -- Aging Population -- Key Takeaways -- Epilogue: Countries, Capabilities, and Operational Excellence: The Impact of Nation Transformation on Corporate Competitiveness -- Appendix A: The Omnihouse Model: A Holistic Perspective of Entrepreneurial Marketing -- Appendix B: Inner Development Goals: A Pathway to Sustainable Development and Personal Growth -- Appendix C: Humane Entrepreneurship: The New Cornerstone of Modern Business -- The Human Cycle: Nurturing Happiness in the Workplace -- The Enterprise Cycle: Realizing the Vision -- Integration for Sustainability: Fostering Profit, People, and Planet -- Appendix D: Marketing ZEN: A Holistic Approach to Ethical and Sustainable Business -- The Evolving Landscape of Consumer Data and Ethics -- Introducing a New Framework: Marketing ZEN -- The Characteristics of Marketing ZEN -- The Steps of Implementing Marketing ZEN -- Notes -- About the Authors -- Index -- EULA.
• Sommario/riassunto: Reimagining Operational Excellence: Inspirations from Asia explores how Asian business practices can drive operational excellence in the modern market. Authored by Philip Kotler, Hermawan Kartajaya, and Jacky Mussry, the book offers a new perspective on achieving efficiency and value in business operations. Through a series of case studies from countries like South Korea, India, Japan, Singapore, and China, the authors illustrate how cultural contexts influence operational capabilities. The book emphasizes the importance of quality, cost, delivery, and service (QCDS) in achieving operational success. It serves as a comprehensive guide for business leaders, entrepreneurs, and students aiming to understand and implement innovative marketing and operational strategies to thrive in the dynamic global economy. The book is particularly relevant in the context of environmental, social, and governance (ESG) considerations, providing practical insights to navigate modern challenges.
• Titolo autorizzato: Reimagining Operational Excellence
• ISBN: 9781394310401; 1394310404; 9781394239252; 1394239254; 9781394239269; 1394239262
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9911019198503321
• Lo trovi qui: Univ. Federico II