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The retail value proposition : crafting unique experiences at compelling prices / / Kyle B. Murray
| The retail value proposition : crafting unique experiences at compelling prices / / Kyle B. Murray |
| Autore | Murray Kyle B (Kyle Bayne), <1973-> |
| Pubbl/distr/stampa | Toronto, [Ontario] ; ; Buffalo, [New York] ; ; London, [England] : , : University of Toronto Press, , 2013 |
| Descrizione fisica | 1 online resource (244 p.) |
| Disciplina | 658.8/7 |
| Soggetto topico |
Retail trade
Marketing |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-4426-9648-6 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Front matter -- Brief Table of Contents -- Detailed Table of Contents -- Foreword / Pearson, Bryan -- Part 1: An Introduction to the Retail Value Proposition -- 1. Crafting Value -- 2. Segmentation and Differentiation -- Part 2: The Shopping Environment -- 3. Locations and Formats -- 4. Inside the Store -- 5. Interactive Electronic Retailing -- Part 3: Product Selection -- 6. Buying and Merchandise Management -- 7. Category Management -- Part 4: Customer Engagement -- 8. Managing Customer Relationships -- 9. Customer Valuation -- 10. Customer Loyalty -- Part 5: Putting It All Together -- 11. Retail Pricing -- 12. Propositions: Pitfalls and Potential -- Notes -- Acknowledgments -- Index |
| Record Nr. | UNINA-9910465854303321 |
Murray Kyle B (Kyle Bayne), <1973->
|
||
| Toronto, [Ontario] ; ; Buffalo, [New York] ; ; London, [England] : , : University of Toronto Press, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The retail value proposition : crafting unique experiences at compelling prices / / Kyle B. Murray
| The retail value proposition : crafting unique experiences at compelling prices / / Kyle B. Murray |
| Autore | Murray Kyle B (Kyle Bayne), <1973-> |
| Pubbl/distr/stampa | Toronto, [Ontario] ; ; Buffalo, [New York] ; ; London, [England] : , : University of Toronto Press, , 2013 |
| Descrizione fisica | 1 online resource (244 p.) |
| Disciplina | 658.8/7 |
| Soggetto topico |
Retail trade
Marketing |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-4426-9649-4
1-4426-9648-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | PART 1: An Introduction to the Retail Value ProPosition. 1 Crafting Value ; 2 Segmentation and Differentiation -- Part 2: The Shopping Environment. 3 Locations and Formats ; 4 Inside the Store ; 5 Interactive Electronic Retailing -- Part 3: Product Selection. 6 Buying and Merchandise Management ; 7 Category Management -- Part 4: Customer Engagement. 8 Managing Customer Relationships ; 9 Customer Valuation ; 10 Customer Loyalty -- Part 5: Putting It All Together. 11 Retail Pricing ; 12 Propositions: Pitfalls and Potential. |
| Record Nr. | UNINA-9910792009703321 |
|
Murray Kyle B (Kyle Bayne), <1973->
|
||
| Toronto, [Ontario] ; ; Buffalo, [New York] ; ; London, [England] : , : University of Toronto Press, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The retail value proposition : crafting unique experiences at compelling prices / / Kyle B. Murray
| The retail value proposition : crafting unique experiences at compelling prices / / Kyle B. Murray |
| Autore | Murray Kyle B (Kyle Bayne), <1973-> |
| Pubbl/distr/stampa | Toronto, [Ontario] ; ; Buffalo, [New York] ; ; London, [England] : , : University of Toronto Press, , 2013 |
| Descrizione fisica | 1 online resource (244 p.) |
| Disciplina | 658.8/7 |
| Soggetto topico |
Retail trade
Marketing |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-4426-9649-4
1-4426-9648-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | PART 1: An Introduction to the Retail Value ProPosition. 1 Crafting Value ; 2 Segmentation and Differentiation -- Part 2: The Shopping Environment. 3 Locations and Formats ; 4 Inside the Store ; 5 Interactive Electronic Retailing -- Part 3: Product Selection. 6 Buying and Merchandise Management ; 7 Category Management -- Part 4: Customer Engagement. 8 Managing Customer Relationships ; 9 Customer Valuation ; 10 Customer Loyalty -- Part 5: Putting It All Together. 11 Retail Pricing ; 12 Propositions: Pitfalls and Potential. |
| Record Nr. | UNINA-9910821658503321 |
|
Murray Kyle B (Kyle Bayne), <1973->
|
||
| Toronto, [Ontario] ; ; Buffalo, [New York] ; ; London, [England] : , : University of Toronto Press, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||