Info
- Utilizzare la checkbox di selezione a fianco di ciascun documento per attivare le funzionalità di stampa, invio email, download nei formati disponibili del (i) record.
Les Français sont dans la baie : l'expédition en baie de Bantry, 1796
| Les Français sont dans la baie : l'expédition en baie de Bantry, 1796 |
| Autore | John A. Murphy (dir.) |
| Pubbl/distr/stampa | Presses universitaires de Caen, 2004 |
| Descrizione fisica | 1 online resource (195 pages) |
| Collana | Littérature et civilisation irlandaises |
| Soggetto topico |
Regions & Countries - Europe
History & Archaeology Ireland |
| Soggetto non controllato |
histoire navale
relations franco-irlandaises histoire militaire Irlande |
| ISBN |
2-84133-466-X
2-8218-1743-6 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | fre |
| Record Nr. | UNINA-9910131911503321 |
John A. Murphy (dir.)
|
||
| Presses universitaires de Caen, 2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The stakeholder balance sheet : profiting from really understanding your market / / Farrokh Suntook and John A Murphy
| The stakeholder balance sheet : profiting from really understanding your market / / Farrokh Suntook and John A Murphy |
| Autore | Suntook Farrokh |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Chichester, West Sussex ; ; Hoboken, NJ, : Wiley, c2008 |
| Descrizione fisica | 1 online resource (336 p.) |
| Disciplina |
332.63/2042
658.152 |
| Altri autori (Persone) | MurphyJohn A |
| Soggetto topico |
Stockholders
Corporations - Investor relations |
| ISBN |
1-119-20613-8
1-282-55117-5 9786612551178 0-470-74059-0 |
| Classificazione |
85.25
85.10 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
The Stakeholder Balance Sheet; CONTENTS; ACKNOWLEDGEMENTS; INTRODUCTION: WHY THIS BOOK?; CHAPTER 1: THE 9 POINT PLAN FOR SUSTAINING AND GROWING YOUR MARKET PROFITABLY; CHAPTER 2: IN THE BEGINNING WAS . . . SEGMENTATION!; WHY IS MARKET SEGMENTATION THE FIRST STEP?; SO WHAT IS SUCCESSFUL MARKET SEGMENTATION ALL ABOUT?; SUCCESSFUL MARKET SEGMENTATION IS THE STARTING POINT FOR YOUR BUSINESS AND MARKETING STRATEGY; TARGETING INDIVIDUALS AND ORGANISATIONS AS WELL AS SEGMENTING THE MARKET; THE EXECUTIVE SELF-ASSESSMENT CHECKLIST: SEGMENTATION
CHAPTER 3: DELVING INTO THE MIND OF THE MARKET-UNDERSTANDING THE REAL STAKEHOLDER DRIVERSFROM MARKET DRIVERS TO BUSINESS PERFORMANCE-A STEP-BY-STEP APPROACH; IDENTIFYING THE BUSINESS WINNERS; ' BACK-OF-MIND ' AND ' FRONT-OF-MIND ' ISSUES; THE ROLE OF INTANGIBLES; WHAT MAKES FOR VALUE IN YOUR BUSINESS?; THE EXECUTIVE SELF - ASSESSMENT CHECKLIST: DELVING INTO THE MIND OF THE MARKET; CHAPTER 4: FROM CUSTOMER SATISFACTION AND BRANDING TO LOYALTY AND ATTRACTION; WHY CUSTOMER LOYALTY IS IMPORTANT - AND WHY CUSTOMER SATISFACTION DOESN ' T GIVE YOU THE WHOLE PICTURE INPUT-IMPACT ANALYSIS OF ACTIONS TAKENBRINGING CUSTOMER OPINIONS TO LIFE; THE WORLD IS A COMPETITIVE PLACE!; BUT BENCHMARKING AGAINST THE COMPETITION ALONE CAN LEAD TO WASTED RESOURCES; THE PERFORMANCE/EQUITY GAP; COMPARING NORWEGIAN APPLES WITH ITALIAN ORANGES; THE EXECUTIVE SELF - ASSESSMENT CHECKLIST: FROM CUSTOMER SATISFACTION AND BRANDING TO LOYALTY AND ATTRACTION; CHAPTER 5: DECISION-MAKING DYNAMICS; INTRODUCTION; FUNCTIONS/LEVELS OF SENIORITY; ROLES; NEEDS, INTERESTS AND DESIRES; PSYCHO - CULTURAL ENVIRONMENT; APPROPRIATE APPROACHES; UPDATING THE DATABASE AND PROFILING THE DMU THE EXECUTIVE SELF-ASSESSMENT CHECKLIST: DECISION-MAKING DYNAMICSCHAPTER 6: STAFF MOTIVATION AND PERCEPTIONS; SOME INTRODUCTORY THOUGHTS ON STAFF MOTIVATION; STAFF PERCEPTIONS: INTRODUCTION; ARE STAFF IN TOUCH WITH THE MARKETPLACE?; ARE PROCESSES AND OPINIONS WITHIN YOUR ORGANISATION ALIGNED?; THE EXECUTIVE SELF-ASSESSMENT CHECKLIST: STAFF MOTIVATION; THE EXECUTIVE SELF-ASSESSMENT CHECKLIST: STAFF PERCEPTIONS; CHAPTER 7: WHO ELSE SHOULD BE ON YOUR RADAR SCREEN - THE ROLE AND MOTIVATION OF OTHER EXTERNAL STAKEHOLDERS AND INFLUENCERS INTRODUCTION: WHO ARE OTHER EXTERNAL STAKEHOLDERS AND INFLUENCERS?SCENARIO 1 - YOU WISH TO ASSESS THE IMPACT OF INFLUENCERS ON YOUR CUSTOMERS ' ATTITUDES/BEHAVIOUR; SCENARIO 2 - SOME INFLUENCERS ARE ALSO YOUR CUSTOMERS; SCENARIO 3 - YOU WISH TO ENHANCE YOUR OVERALL STANDING AND BUSINESS PERFORMANCE; SCENARIO 4 - YOU ARE MAKING A MAJOR DECISION OR TAKING AN INITIATIVE; SCENARIO 5 - YOU ARE ENGAGED IN A DAMAGE LIMITATION EXERCISE; MANAGING THE (CONFLICTING) DEMANDS OF DIFFERENT STAKEHOLDERS; CONCLUDING QUESTIONS THE EXECUTIVE SELF - ASSESSMENT CHECKLIST: OTHER EXTERNAL STAKEHOLDERS AND INFLUENCERS |
| Record Nr. | UNINA-9910821096603321 |
|
Suntook Farrokh
|
||
| Chichester, West Sussex ; ; Hoboken, NJ, : Wiley, c2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||