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Competitive intelligence [[electronic resource] ] : gathering, analysing, and putting it to work / / Christopher Murphy
| Competitive intelligence [[electronic resource] ] : gathering, analysing, and putting it to work / / Christopher Murphy |
| Autore | Murphy Christopher <1953-> |
| Pubbl/distr/stampa | Aldershot, Hants, England ; ; Burlington, VT, : Gower, c2005 |
| Descrizione fisica | 1 online resource (302 p.) |
| Disciplina | 658.4/72 |
| Soggetto topico |
Business intelligence
Competition |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-317-16288-9
1-317-16287-0 1-281-09811-6 9786611098117 0-7546-8287-0 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Contents; List of Figures; List of Tables; Foreword; Acknowledgements; Introduction; PART I: STEPS TOWARDS MORE EFFECTIVE COMPETITIVE INTELLIGENCE: Understanding the competitive landscape and the contributing to better decision-making; PART II: COLLECTING DATA; PART III: TURNING RAW DATA INTO FINISHED INTELLIGENCE: Analysis and presentation; PART IV: APPENDICES; Index |
| Record Nr. | UNINA-9910458419303321 |
Murphy Christopher <1953->
|
||
| Aldershot, Hants, England ; ; Burlington, VT, : Gower, c2005 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Competitive intelligence [[electronic resource] ] : gathering, analysing, and putting it to work / / Christopher Murphy
| Competitive intelligence [[electronic resource] ] : gathering, analysing, and putting it to work / / Christopher Murphy |
| Autore | Murphy Christopher <1953-> |
| Pubbl/distr/stampa | Aldershot, Hants, England ; ; Burlington, VT, : Gower, c2005 |
| Descrizione fisica | 1 online resource (302 p.) |
| Disciplina | 658.4/72 |
| Soggetto topico |
Business intelligence
Competition |
| ISBN |
1-315-57315-6
1-317-16288-9 1-317-16287-0 1-281-09811-6 9786611098117 0-7546-8287-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Contents; List of Figures; List of Tables; Foreword; Acknowledgements; Introduction; PART I: STEPS TOWARDS MORE EFFECTIVE COMPETITIVE INTELLIGENCE: Understanding the competitive landscape and the contributing to better decision-making; PART II: COLLECTING DATA; PART III: TURNING RAW DATA INTO FINISHED INTELLIGENCE: Analysis and presentation; PART IV: APPENDICES; Index |
| Record Nr. | UNINA-9910784516203321 |
|
Murphy Christopher <1953->
|
||
| Aldershot, Hants, England ; ; Burlington, VT, : Gower, c2005 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Competitive intelligence : gathering, analysing, and putting it to work / / Christopher Murphy
| Competitive intelligence : gathering, analysing, and putting it to work / / Christopher Murphy |
| Autore | Murphy Christopher <1953-> |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Aldershot, Hants, England ; ; Burlington, VT, : Gower, c2005 |
| Descrizione fisica | 1 online resource (302 p.) |
| Disciplina | 658.4/72 |
| Soggetto topico |
Business intelligence
Competition |
| ISBN |
1-315-57315-6
1-317-16288-9 1-317-16287-0 1-281-09811-6 9786611098117 0-7546-8287-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Contents; List of Figures; List of Tables; Foreword; Acknowledgements; Introduction; PART I: STEPS TOWARDS MORE EFFECTIVE COMPETITIVE INTELLIGENCE: Understanding the competitive landscape and the contributing to better decision-making; PART II: COLLECTING DATA; PART III: TURNING RAW DATA INTO FINISHED INTELLIGENCE: Analysis and presentation; PART IV: APPENDICES; Index |
| Record Nr. | UNINA-9910819745103321 |
|
Murphy Christopher <1953->
|
||
| Aldershot, Hants, England ; ; Burlington, VT, : Gower, c2005 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||