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Library management and marketing in a multicultural world [[electronic resource] ] : Proceedings of the 2006 IFLA Management and Marketing Section's Conference , Shanghai, 16-17 August, 2006 / / edited by James L. Mullins
| Library management and marketing in a multicultural world [[electronic resource] ] : Proceedings of the 2006 IFLA Management and Marketing Section's Conference , Shanghai, 16-17 August, 2006 / / edited by James L. Mullins |
| Pubbl/distr/stampa | Mü̈nchen, : K.G. Saur, 2007 |
| Descrizione fisica | 1 online resource (384 p.) |
| Disciplina | 025.1 |
| Altri autori (Persone) | MullinsJames L. <1949-> |
| Collana | IFLA publications |
| Soggetto topico |
Library administration
Libraries - Marketing |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-283-40346-3
9786613403469 3-598-44026-X |
| Classificazione | AN 70000 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Frontmatter -- Contents -- Preface -- Library Management and Marketing in a Multicultural World-Program -- Welcoming Address -- Keynote Addresses -- Think Globally, Act Locally-Manage Multiculturally -- Glimpses of the "Marketing Library and Information Services" -- I. Marketing Library Services to Students -- The University of Tennessee Libraries Transformation Plan: Realigning the Research Library for 21st Century Students and Scholars -- The Marketing of Library Services to the Marginalized -- Marketing Academic Library Resources and Information Services to International Students -- Reaching Offshore: A Partnership Approach to Marketing Australian University Libraries' Services to Offshore Students -- Target the Staff, Then Target the Market: How Academic Librarians Can Successfully Reach the Minds of New Generations of Students -- II. How to Organize and Promote Library Services -- Different Strokes for Different Folks: Strategies in Promoting Library Services to International Customers-A Case Study -- Dealing with Evidence Based Management: Roles and Dimensions of Library Services Promotion -- The Impact of Health Informatization on the Organization and Administration of Medical Libraries in China -- How to Promote Library Services: Academic Libraries in India -- Library Usage and Readership Enhancement: Best Practices to Promote Library Services of CORD, NIRD -- From Australia to China Online: Delivery of Online Library Services to Off-Shore Students in China -- III. Marketing Library Services to the General Public -- Globalization and Library Management: Practical Ideas for Effective Strategic Methods -- Intercultural Dialogue in the Public Library: The Experience of the District 2 Library in Terrassa, Barcelona -- Dynamics of Marketing Library Services to Disadvantaged Communities: Promoting Knowledge Seeking Behavior -- The Public Library: Environment for the Formulation of Risk Indicators in the Information Society -- With Multiculturalism as a Backdrop, the Re-positioning of Digital Information Services in Chinese Public Libraries -- Beyond Promotion-The Destination Library: The National Library of Singapore Case Story -- IV. Changing Libraries in a Multicultural World -- Librarians' Professional Values and Perspectives in the Era of the Digital Library -- Think Multiculturally, Recruit Nationally, Relate Locally: Library Campaigns in the Netherlands and Denmark -- The Impact of Globalization on Library Management and Marketing -- Developing Future Library Leaders in the Context of Globalization with an Analysis on Cultural Intelligence (CQ) -- V. Information Technology and Library Management and Marketing -- The Library and Cultural Patterns in Lending Statistics -- Using the Feedback Loop to Create a Marketing Campaign -- Performance Measurement of Metadata Management -- The Knowledge Society of Digital Librarians' Blogging Information Management |
| Record Nr. | UNINA-9910454517603321 |
| Mü̈nchen, : K.G. Saur, 2007 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Library management and marketing in a multicultural world : Proceedings of the 2006 IFLA Management and Marketing Section's Conference, Shanghai, 16-17 August, 2006 / / edited by James L. Mullins
| Library management and marketing in a multicultural world : Proceedings of the 2006 IFLA Management and Marketing Section's Conference, Shanghai, 16-17 August, 2006 / / edited by James L. Mullins |
| Pubbl/distr/stampa | Mü̈nchen, : K.G. Saur, 2007 |
| Descrizione fisica | 1 online resource (xvi, 366 pages) : illustrations |
| Disciplina | 025.1 |
| Collana | IFLA publications |
| Soggetto topico |
Library administration
Libraries - Marketing |
| ISBN |
1-283-40346-3
9786613403469 3-598-44026-X |
| Classificazione | AN 70000 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Frontmatter -- Contents -- Preface -- Library Management and Marketing in a Multicultural World-Program -- Welcoming Address -- Keynote Addresses -- Think Globally, Act Locally-Manage Multiculturally -- Glimpses of the "Marketing Library and Information Services" -- I. Marketing Library Services to Students -- The University of Tennessee Libraries Transformation Plan: Realigning the Research Library for 21st Century Students and Scholars -- The Marketing of Library Services to the Marginalized -- Marketing Academic Library Resources and Information Services to International Students -- Reaching Offshore: A Partnership Approach to Marketing Australian University Libraries' Services to Offshore Students -- Target the Staff, Then Target the Market: How Academic Librarians Can Successfully Reach the Minds of New Generations of Students -- II. How to Organize and Promote Library Services -- Different Strokes for Different Folks: Strategies in Promoting Library Services to International Customers-A Case Study -- Dealing with Evidence Based Management: Roles and Dimensions of Library Services Promotion -- The Impact of Health Informatization on the Organization and Administration of Medical Libraries in China -- How to Promote Library Services: Academic Libraries in India -- Library Usage and Readership Enhancement: Best Practices to Promote Library Services of CORD, NIRD -- From Australia to China Online: Delivery of Online Library Services to Off-Shore Students in China -- III. Marketing Library Services to the General Public -- Globalization and Library Management: Practical Ideas for Effective Strategic Methods -- Intercultural Dialogue in the Public Library: The Experience of the District 2 Library in Terrassa, Barcelona -- Dynamics of Marketing Library Services to Disadvantaged Communities: Promoting Knowledge Seeking Behavior -- The Public Library: Environment for the Formulation of Risk Indicators in the Information Society -- With Multiculturalism as a Backdrop, the Re-positioning of Digital Information Services in Chinese Public Libraries -- Beyond Promotion-The Destination Library: The National Library of Singapore Case Story -- IV. Changing Libraries in a Multicultural World -- Librarians' Professional Values and Perspectives in the Era of the Digital Library -- Think Multiculturally, Recruit Nationally, Relate Locally: Library Campaigns in the Netherlands and Denmark -- The Impact of Globalization on Library Management and Marketing -- Developing Future Library Leaders in the Context of Globalization with an Analysis on Cultural Intelligence (CQ) -- V. Information Technology and Library Management and Marketing -- The Library and Cultural Patterns in Lending Statistics -- Using the Feedback Loop to Create a Marketing Campaign -- Performance Measurement of Metadata Management -- The Knowledge Society of Digital Librarians' Blogging Information Management |
| Record Nr. | UNINA-9910782790003321 |
| Mü̈nchen, : K.G. Saur, 2007 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Library management and marketing in a multicultural world : Proceedings of the 2006 IFLA Management and Marketing Section's Conference, Shanghai, 16-17 August, 2006 / / edited by James L. Mullins
| Library management and marketing in a multicultural world : Proceedings of the 2006 IFLA Management and Marketing Section's Conference, Shanghai, 16-17 August, 2006 / / edited by James L. Mullins |
| Pubbl/distr/stampa | Mü̈nchen, : K.G. Saur, 2007 |
| Descrizione fisica | 1 online resource (xvi, 366 pages) : illustrations |
| Disciplina | 025.1 |
| Collana | IFLA publications |
| Soggetto topico |
Library administration
Libraries - Marketing |
| ISBN |
1-283-40346-3
9786613403469 3-598-44026-X |
| Classificazione | AN 70000 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Frontmatter -- Contents -- Preface -- Library Management and Marketing in a Multicultural World-Program -- Welcoming Address -- Keynote Addresses -- Think Globally, Act Locally-Manage Multiculturally -- Glimpses of the "Marketing Library and Information Services" -- I. Marketing Library Services to Students -- The University of Tennessee Libraries Transformation Plan: Realigning the Research Library for 21st Century Students and Scholars -- The Marketing of Library Services to the Marginalized -- Marketing Academic Library Resources and Information Services to International Students -- Reaching Offshore: A Partnership Approach to Marketing Australian University Libraries' Services to Offshore Students -- Target the Staff, Then Target the Market: How Academic Librarians Can Successfully Reach the Minds of New Generations of Students -- II. How to Organize and Promote Library Services -- Different Strokes for Different Folks: Strategies in Promoting Library Services to International Customers-A Case Study -- Dealing with Evidence Based Management: Roles and Dimensions of Library Services Promotion -- The Impact of Health Informatization on the Organization and Administration of Medical Libraries in China -- How to Promote Library Services: Academic Libraries in India -- Library Usage and Readership Enhancement: Best Practices to Promote Library Services of CORD, NIRD -- From Australia to China Online: Delivery of Online Library Services to Off-Shore Students in China -- III. Marketing Library Services to the General Public -- Globalization and Library Management: Practical Ideas for Effective Strategic Methods -- Intercultural Dialogue in the Public Library: The Experience of the District 2 Library in Terrassa, Barcelona -- Dynamics of Marketing Library Services to Disadvantaged Communities: Promoting Knowledge Seeking Behavior -- The Public Library: Environment for the Formulation of Risk Indicators in the Information Society -- With Multiculturalism as a Backdrop, the Re-positioning of Digital Information Services in Chinese Public Libraries -- Beyond Promotion-The Destination Library: The National Library of Singapore Case Story -- IV. Changing Libraries in a Multicultural World -- Librarians' Professional Values and Perspectives in the Era of the Digital Library -- Think Multiculturally, Recruit Nationally, Relate Locally: Library Campaigns in the Netherlands and Denmark -- The Impact of Globalization on Library Management and Marketing -- Developing Future Library Leaders in the Context of Globalization with an Analysis on Cultural Intelligence (CQ) -- V. Information Technology and Library Management and Marketing -- The Library and Cultural Patterns in Lending Statistics -- Using the Feedback Loop to Create a Marketing Campaign -- Performance Measurement of Metadata Management -- The Knowledge Society of Digital Librarians' Blogging Information Management |
| Record Nr. | UNINA-9910813629103321 |
| Mü̈nchen, : K.G. Saur, 2007 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
A Purdue icon : creation, life, and legacy / / edited by James L. Mullins
| A Purdue icon : creation, life, and legacy / / edited by James L. Mullins |
| Autore | Mullins James L |
| Pubbl/distr/stampa | West Lafayette : , : Purdue University Press, , [2017] |
| Descrizione fisica | 1 online resource (xiv, 137 pages) : illustrations, maps |
| Disciplina | 621.31210977295 |
| Collana | The founders series |
| Soggetto topico |
Power-plants - Indiana - West Lafayette - History
Architecture - Indiana - West Lafayette - History |
| ISBN | 1-55753-916-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910793737903321 |
Mullins James L
|
||
| West Lafayette : , : Purdue University Press, , [2017] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
A Purdue icon : creation, life, and legacy / / edited by James L. Mullins
| A Purdue icon : creation, life, and legacy / / edited by James L. Mullins |
| Autore | Mullins James L |
| Pubbl/distr/stampa | West Lafayette : , : Purdue University Press, , [2017] |
| Descrizione fisica | 1 online resource (xiv, 137 pages) : illustrations, maps |
| Disciplina | 621.31210977295 |
| Collana | The founders series |
| Soggetto topico |
Power-plants - Indiana - West Lafayette - History
Architecture - Indiana - West Lafayette - History |
| ISBN | 1-55753-916-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910808188003321 |
|
Mullins James L
|
||
| West Lafayette : , : Purdue University Press, , [2017] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||