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The handbook of field marketing [[electronic resource] ] : a complete guide to understanding and outsourcing face-to-face direct marketing / / Alison Williams & Roddy Mullin
| The handbook of field marketing [[electronic resource] ] : a complete guide to understanding and outsourcing face-to-face direct marketing / / Alison Williams & Roddy Mullin |
| Autore | Williams Alison |
| Pubbl/distr/stampa | London ; ; Philadelphia, : Kogan Page, 2008 |
| Descrizione fisica | 1 online resource (272 p.) |
| Disciplina | 658.8 |
| Altri autori (Persone) | MullinRoddy |
| Soggetto topico |
Direct marketing
Sales promotion Sampling Branding (Marketing) |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-281-09190-1
9786611091903 0-7494-5290-0 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Contents; List of case studies; Foreword; Preface; Introduction; What FM is, the FM disciplines and what FM does; Who uses FM?; How to use this book; What is not in this book; Part 1 Principles; 1 Starting with the customer; 2 The business and marketing purpose behind FM; 3 What FM is and what it can do; 4 The FM sales discipline; 5 The FM merchandising discipline; 6 The FM auditing discipline; 7 The FM sampling and demonstrating discipline; 8 The FM experiential marketing, roadshows and events discipline; 9 The FM mystery calling and shopping discipline; 10 Ancillaries 1; 11 Ancillaries 2
Part 2 Practice12 How and when to use FM; 13 FM in operation; 14 Measuring FM's success - ROI; 15 How to select an FM agency as a partner; 16 Maximizing the FM budget; 17 The law, staff pay, health and safety; 18 FM practice in the international arena; 19 Face-to-face sales - in-house; Further information; Glossary of abbreviations; References and further reading; Index |
| Record Nr. | UNINA-9910451560303321 |
Williams Alison
|
||
| London ; ; Philadelphia, : Kogan Page, 2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The handbook of field marketing : a complete guide to understanding and outsourcing face-to-face direct marketing / / Alison Williams & Roddy Mullin
| The handbook of field marketing : a complete guide to understanding and outsourcing face-to-face direct marketing / / Alison Williams & Roddy Mullin |
| Autore | Williams Alison |
| Pubbl/distr/stampa | London ; ; Philadelphia, : Kogan Page, 2008 |
| Descrizione fisica | 1 online resource (xxv, 241 pages) : illustrations |
| Disciplina | 658.8 |
| Collana | Gale eBooks |
| Soggetto topico |
Direct marketing
Sales promotion Sampling Branding (Marketing) |
| ISBN |
1-281-09190-1
9786611091903 0-7494-5290-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Contents; List of case studies; Foreword; Preface; Introduction; What FM is, the FM disciplines and what FM does; Who uses FM?; How to use this book; What is not in this book; Part 1 Principles; 1 Starting with the customer; 2 The business and marketing purpose behind FM; 3 What FM is and what it can do; 4 The FM sales discipline; 5 The FM merchandising discipline; 6 The FM auditing discipline; 7 The FM sampling and demonstrating discipline; 8 The FM experiential marketing, roadshows and events discipline; 9 The FM mystery calling and shopping discipline; 10 Ancillaries 1; 11 Ancillaries 2
Part 2 Practice12 How and when to use FM; 13 FM in operation; 14 Measuring FM's success - ROI; 15 How to select an FM agency as a partner; 16 Maximizing the FM budget; 17 The law, staff pay, health and safety; 18 FM practice in the international arena; 19 Face-to-face sales - in-house; Further information; Glossary of abbreviations; References and further reading; Index |
| Record Nr. | UNINA-9910784983703321 |
|
Williams Alison
|
||
| London ; ; Philadelphia, : Kogan Page, 2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The handbook of field marketing : a complete guide to understanding and outsourcing face-to-face direct marketing / / Alison Williams & Roddy Mullin
| The handbook of field marketing : a complete guide to understanding and outsourcing face-to-face direct marketing / / Alison Williams & Roddy Mullin |
| Autore | Williams Alison |
| Pubbl/distr/stampa | London ; ; Philadelphia, : Kogan Page, 2008 |
| Descrizione fisica | 1 online resource (xxv, 241 pages) : illustrations |
| Disciplina | 658.8 |
| Collana | Gale eBooks |
| Soggetto topico |
Direct marketing
Sales promotion Sampling Branding (Marketing) |
| ISBN |
1-281-09190-1
9786611091903 0-7494-5290-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Contents; List of case studies; Foreword; Preface; Introduction; What FM is, the FM disciplines and what FM does; Who uses FM?; How to use this book; What is not in this book; Part 1 Principles; 1 Starting with the customer; 2 The business and marketing purpose behind FM; 3 What FM is and what it can do; 4 The FM sales discipline; 5 The FM merchandising discipline; 6 The FM auditing discipline; 7 The FM sampling and demonstrating discipline; 8 The FM experiential marketing, roadshows and events discipline; 9 The FM mystery calling and shopping discipline; 10 Ancillaries 1; 11 Ancillaries 2
Part 2 Practice12 How and when to use FM; 13 FM in operation; 14 Measuring FM's success - ROI; 15 How to select an FM agency as a partner; 16 Maximizing the FM budget; 17 The law, staff pay, health and safety; 18 FM practice in the international arena; 19 Face-to-face sales - in-house; Further information; Glossary of abbreviations; References and further reading; Index |
| Record Nr. | UNINA-9910819631103321 |
|
Williams Alison
|
||
| London ; ; Philadelphia, : Kogan Page, 2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||