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Intro -- Preface -- Acknowledgements -- Contents -- Notes on Contributors -- List of Figures -- List of Tables -- Part I: Introduction to Green Marketing -- 1: Green Marketing: An Introduction -- 1.1 Introduction -- 1.1.1 Why Green Marketing? -- 1.2 Issues and Conceptualisation -- 1.3 Strategic and Operational Perspectives of Green Marketing -- 1.4 Format of the Book Chapter -- 1.5 Conclusion -- References -- 2: Green Business Practices in Emerging Economies -- 2.1 Introduction -- 2.2 Conceptual Framework and Overview -- 2.2.1 The Etymology of Green Economy and Green Business -- 2.2.2 Green Business Practice -- 2.2.3 Greening of Nature Conservation -- 2.3 Recycling -- 2.3.1 Construction and Technology -- 2.4 Evidence from Brazil, South Africa and China -- 2.4.1 Brazil as a Case Study -- 2.4.2 South Africa as a Case Study -- 2.4.3 China -- 2.5 The Future of Green Business in Emerging Economies -- 2.6 Conclusion -- References -- Part II: Strategic Perspectives on Green Marketing -- 3: Green Marketing: A Conceptual Overview -- 3.1 Introduction -- 3.1.1 Green Marketing Concept -- 3.1.2 Marketing Mix -- 3.1.3 External Green Ps -- 3.1.4 Internal Green Ps -- 3.1.5 The Ss of Green Success -- 3.2 Green Tactics and Strategies -- 3.2.1 Design for the Environment -- 3.2.2 Greening of Product Life-Cycle Stages -- 3.2.3 Recommendation for Emerging Markets -- 3.2.4 Conclusion -- References -- 4: Green Consumer Behaviour -- 4.1 Introduction -- 4.2 Towards a Green Consumerism Culture -- 4.2.1 Pre-consumerism Stage -- 4.2.2 Consumerism Stage -- 4.2.3 Post-Consumerism Stage -- 4.3 Defining Green Consumer Behaviour -- 4.4 Segmenting Green Consumers -- 4.5 Influencing Green Consumer Buying Behaviour -- 4.5.1 Socio-culture -- 4.5.2 Habits -- 4.5.3 The Self -- 4.5.3.1 Self-concept and Self-consistency -- 4.5.3.2 Self-interest.
4.5.3.3 Demographic Characteristics -- 4.5.4 Psychological Factors -- 4.5.4.1 Motivation -- 4.5.4.2 Cognitive -- 4.5.4.3 Affective -- 4.6 Green Buying and Consumption Decision Process -- 4.6.1 Environmental Problem Recognition -- 4.6.2 Green Information Search -- 4.6.3 Evaluation of Green Information -- 4.6.4 Green Purchase (Product or Behaviour Adoption) -- 4.6.5 Post-Purchase Green Behaviour (Product Usage and Disposal) -- 4.7 Understanding Green Attitude and Behaviour -- 4.8 Models on Green Attitudinal and Behavioural Change -- 4.8.1 ABC Model of Attitude -- 4.8.1.1 The Low-Involvement Hierarchy -- 4.8.1.2 Standard Learning Hierarchy -- 4.8.1.3 Experiential Hierarchy -- 4.8.2 The Extended Fishbein Model -- 4.9 Changing Consumer Attitudes Towards Green Behaviour -- 4.9.1 The SHIFT Framework -- 4.9.2 The Kurt Lewin Model of Change -- 4.10 Recommendations for Emerging Economies -- 4.11 Conclusion -- References -- 5: Consumer Buying Behaviour for Green Products in India -- 5.1 Introduction -- 5.1.1 Green Business Practices -- 5.2 Literature Review -- 5.3 Research Methodology -- 5.3.1 Theory of Planned Behavior Model: Hypothesised Model of the Study -- 5.4 Findings and Discussions -- 5.4.1 Green Purchase Behaviour -- 5.4.2 Facilitators and Inhibitors for Purchase of Green Products -- 5.5 Implications for Managers in Emerging Markets -- 5.6 Conclusions -- References -- 6: Green Integrated Marketing Communication -- 6.1 Introduction -- 6.2 Integrated Marketing Communications -- 6.2.1 IMC as a Process -- 6.2.2 IMC as a Strategy -- 6.2.3 Levels of Integration of Communication -- 6.2.4 Distinctive Attributes of Green IMC -- 6.3 Green Integrated Marketing Communications -- 6.3.1 Audience-Focused Green IMC -- 6.3.2 Green IMC Content -- 6.3.3 Channel-Centred Green IMC -- 6.3.3.1 Green Advertising.
6.3.3.2 Green Public Relation -- 6.3.3.3 Green Packaging -- 6.3.3.4 Eco-labels -- 6.3.3.5 Social Media Green Marketing -- 6.3.3.6 Green Communication on Websites -- 6.3.4 Results-Driven Green IMC -- 6.3.4.1 Green IMC Influence on Consumer Perceptions and Responses -- 6.3.4.2 Marketing and Financial Outcomes of Green IMC -- 6.4 Framework of Green IMC -- 6.5 Recommendation for Emerging Economies -- 6.6 Conclusion -- References -- 7: Green Product Management: An Emerging Market Perspective in South Africa -- 7.1 Background -- 7.2 Purpose and Objectives -- 7.3 Research Design -- 7.4 The Green Economy in SA -- 7.5 Green Marketing, Green Products and Green Behaviour -- 7.6 Green Marketing and the Textile Industry in SA -- 7.7 Green Marketing and the Retail Sector in SA -- 7.8 Factors Influencing Green Product Adoption in SA -- 7.8.1 Product -- 7.8.2 Packaging from Recycled Material -- 7.8.3 Use of Eco-labels -- 7.8.4 Environmental Awareness/Green Promotion -- 7.8.5 Environmental Knowledge -- 7.8.6 Cost of Green Products, Product Quality and Availability -- 7.8.7 Social and Peer Influence -- 7.9 Conclusion -- References -- Part III: Operational Perspectives on Green Marketing -- 8: Green Initiatives in Logistics Social Responsibility: A Research on the Turkish Logistics Industry -- 8.1 Introduction -- 8.2 The Interrelationship Between Marketing and Logistics in Supply Chain Management -- 8.3 Types of LSPs and the Acting Role of 3PL Providers -- 8.4 The Importance of Green in the Shift from CSR to LSR -- 8.4.1 The CSR Concept in Sustainability and Stakeholder Relationship Management -- 8.4.2 Moving from CSR to LSR -- 8.4.3 The Importance of the Green Aspect in LSR -- 8.5 Green Practices in LSR Activities of LSPs: A Case from the Turkish Logistics Industry -- 8.6 Conclusion -- References.
9: Greenwashing: How Difficult It Is to Be Transparent to the Consumer-H& -- M Case Study -- 9.1 Introduction -- 9.2 An Eco-lexicon of Green-Related Terms -- 9.3 Consumer Perception of Green-Related Terms -- 9.4 What Consumers Expect, What Brands Give -- 9.5 Case of H& -- M and Fashion Revolution -- 9.6 Fashion Revolution: Fashion Transparency Index -- 9.7 Recommendations and Examples from Emerging Economies -- 9.7.1 Educating Stakeholders -- 9.7.2 Transparency -- 9.7.3 Inclusive Approaches as Participatory Design or Co-design -- 9.7.4 Learning from the Consumer -- 9.7.5 Localisation of Terms -- 9.7.6 Reliable Labelling Systems -- 9.8 Conclusion -- References -- 10: Green Marketing Orientations and Firm Performance in Nigeria: A Literature Review -- 10.1 Introduction -- 10.2 Theoretical Foundation -- 10.3 Conceptual and Empirical Review of Green Marketing -- 10.4 Conceptual and Empirical Review of Firm's Performance -- 10.5 Model of Interaction Between Green Marketing and Firm's Performance -- 10.6 Conclusion -- References -- Part IV: Opportunities, Challenges and Implications -- 11: Opportunities and Challenges of Green Marketing -- 11.1 Introduction -- 11.2 Opportunities for Green Marketing: Focus on Emerging Economies -- 11.2.1 Promotion of Sustainable Development in Developing Countries -- 11.2.2 Supportive Government Policies -- 11.2.3 Rich Natural Resource, Cultural and Biodiversity -- 11.2.4 Source of Competitive Advantage -- 11.2.5 Health Consciousness and Increasing Green Consumerism -- 11.2.6 Corporate Social Responsibility Tool -- 11.3 Green Marketing Practice and Lessons for Other Developing Economies -- 11.4 Challenges of Green Marketing -- 11.4.1 Challenges from Government -- 11.4.2 Challenges Within the Firms -- 11.4.3 Consumers' Uncertainty About Green Products.
11.4.4 Limited Green Financing and Investment Opportunities -- 11.5 The Way Forward and Implication for Green Business -- 11.5.1 A Tripartite Approach -- 11.5.2 Green Marketing Mix -- 11.6 Green Marketing Implications for Emerging Economies -- 11.7 Conclusion -- References -- 12: Emerging Trends in the Green Marketing Space: Implications for Theory, Practice and Policy Formulation -- 12.1 Introduction -- 12.2 Emerging trends in Green Marketing -- 12.3 Drivers and Consequences of Green Marketing -- 12.4 Implications for Theory -- 12.5 Implications for Practice and Policy Formulation -- 12.6 Conclusion -- References -- Index.
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Green marketing in emerging economies : a communications perspective / / edited by Emmanuel Mogaji
