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Analyses des Sites Web
| Analyses des Sites Web |
| Autore | Massou Luc |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | London : , : ISTE Editions Ltd., , 2022 |
| Descrizione fisica | 1 online resource (310 pages) |
| Altri autori (Persone) | Mpondo-DickaPatrick |
| Soggetto topico |
Web sites
Information technology |
| ISBN |
9781789491036
1789491037 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | fre |
| Nota di contenuto | Intro -- Table des matières -- Préface -- Introduction -- PARTIE 1Le site webcomme dispositifsociotechnique -- Chapitre 1. Observer le Web par le prisme de ses sites -- Chapitre 2. Du Web à l'observable complexe : approches sémio-discursives -- Chapitre 3. L'expertise de sites web : perspectives pédagogiques en information-communication -- PARTIE 2. Le site web comme dispositif sémio-discursif -- Chapitre 4. Sémiotique du design numérique : de l'ethos à l'éthique -- Chapitre 5. Sémiotique sociale des sites web : genèse d'une méthode -- Chapitre 6. Analyser la mobilisation contre la LPR sur Twitter : enjeux théoriques et défis méthodologiques -- Chapitre 7. Métaphore et analyse de sites web : transformations d'un objet médiatique -- PARTIE 3Le site web comme dispositifcommunicationnel -- Chapitre 8. Analyse thématique de liens hypertextuels : une démarche taxonomique -- Chapitre 9. La documédialité des organisations transfrontalières -- Chapitre 10. « Raconte tes données », entre euphémisation, standardisation et poétique du chiffre -- Liste des auteurs -- Index. |
| Record Nr. | UNINA-9910915703503321 |
Massou Luc
|
||
| London : , : ISTE Editions Ltd., , 2022 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Analyzing Websites
| Analyzing Websites |
| Autore | Massou Luc |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Newark : , : John Wiley & Sons, Incorporated, , 2024 |
| Descrizione fisica | 1 online resource (317 pages) |
| Altri autori (Persone) |
Mpondo-DickaPatrick
PinèdeNathalie |
| ISBN |
1-394-26496-8
1-394-26495-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover -- Title Page -- Copyright Page -- Contents -- Foreword -- Introduction -- Part 1. Websites as a Socio-technical Device -- Chapter 1. Observing the Web through the Lens of Websites -- 1.1. Introduction -- 1.2. The website as a space and an architecture -- 1.3. The pioneer Web (before 2000) -- 1.4. The citation Web (from 2000 to 2005) -- 1.5. The Web known as Web 2.0 (from 2005 to 2010) -- 1.6. The social Web (from 2010 to 2015) -- 1.7. An affective and artificial Web (2015 to the present) -- 1.8. Conclusion -- 1.9. References -- Chapter 2. Is the Web a Semiodiscursive Object? -- 2.1. Introduction -- 2.2. How to do relevant data sets with Web data? The making of a complex object of research -- 2.2.1. Sociotechnical devices and the construction of the object -- 2.2.2. From the research question to the data sets: knowledge and documentation of the device -- 2.2.3. Notional tools for semiodiscursive approaches -- 2.3. Standing the test of time: surveys and methods -- 2.3.1. Tangled temporalities -- 2.3.2. Defining the right way to select and collect data sets -- 2.3.3. From the notion of corpus to the notion of digital corpus -- 2.4. Violence against data: issues of interpretation -- 2.4.1. Formatting of issues by research instrumentation -- 2.4.2. Limits and challenges of interpretation: taking the illusion of immediacy and standardization of meaning into account -- 2.5. Conclusion -- 2.6. References -- Chapter 3. Expertise from Websites: Pedagogical Perspectives in Information and Communication -- 3.1. Introduction -- 3.2. What is the role of website expertise in information and communication? -- 3.2.1. Example of a 3-year educational program -- 3.2.2. From analysis to website expertise -- 3.3. What are the benefits of semio-rhetorical, critical and socio-technical approaches for the learner?.
3.3.1. An "external" expertise to put results into perspective -- 3.3.2. Several points in common with our scientific analyses -- 3.4. Conclusion -- 3.5. Appendices -- 3.6. References -- Part 2. The Website as a Semiodiscursive Device -- Chapter 4. Semiotics of Digital Design: From Ethos to Ethics -- 4.1. Introduction -- 4.2. Semiotics of webdesign: from 2004 to 2021 -- 4.2.1. A realistic or hyper-realistic form of multimodal writing -- 4.2.2. A mythical or symbolic multimodal writing -- 4.2.3. A readable and redundant multimodal writing -- 4.2.4. A reality-removing and subversive multimodal writing -- 4.2.5. The semiotic functions of Web interfaces -- 4.3. Beyond its ethos, the ethical aim of digital design -- 4.3.1. Divergences between ethos and ethics -- 4.3.2. Websites in a tense relationship with other players in digital design -- 4.4. Interrogating the semiotic interrelations between the strata of digital design -- 4.4.1. The notions of prefiguration, configuration and figuration -- 4.4.2. Semiotic interrelationships between the strata -- 4.4.3. Digital design: from ethos to ethics -- 4.5. Conclusion -- 4.6. References -- Chapter 5. Social Semiotic Approach of Press Websites: Genesis of a Method -- 5.1. Introduction -- 5.2. Epistemological and methodological issues -- 5.2.1. Genesis of a method -- 5.2.2. Foundational concepts -- 5.2.3. Semiotic tools introduced in the field -- 5.3. The first field: a critical decoding of interfaces -- 5.3.1. Experimental protocol -- 5.3.2. Spontaneous opinions and impressions from viewing BFM TV's website -- 5.3.3. Identification of editorial units and first interpretations -- 5.3.4. Debating and choosing hypotheses -- 5.4. Second field: toward a social semiotic approach of websites -- 5.5. Interpretative hypotheses and interpretative filters. 5.5.1. "BFM, the information supermarket", from the lens of an anti-capitalist viewpoint and professional habits -- 5.5.2. The "sexist, right-wing BFM", through the prism of a feminist and intersectional perspective -- 5.5.3. "BFM as a counter-power", through the lens of a complicit or critical adherence to the state media -- 5.6. Conclusion -- 5.7. Appendices -- 5.8. References -- Chapter 6. Analyzing the Mobilization Against the LPR on Twitter: Theoretical Issues and Methodological Challenges -- 6.1. Introduction -- 6.2. Multidimensional approach to digital social networks -- 6.2.1. Shedding light on the notion of hypertextualized discourse -- 6.2.2. Shared images and participatory culture -- 6.2.3. Interdiscursivity, narrativity and argumentativity -- 6.3. Ethical questions and methodological challenges -- 6.3.1. Ethical concerns -- 6.3.2. Methodological challenges -- 6.4. Presentation of the six sub-corpora -- 6.4.1. Sub-corpus 1: the narrating Twitter user -- 6.4.2. Sub-corpus 2: the narrator-character Twitter user -- 6.4.3. Sub-corpus 3: calls to action -- 6.4.4. Sub-corpus 4: sharing visual gags and interactive mini-stories -- 6.4.5. Sub-corpus 5: sharing of inter-iconic images and double narratives -- 6.4.6. Sub-corpus 6: oppositions of discourse/counter-discourse -- 6.5. Outlook and analytical perspectives -- 6.6. Conclusion -- 6.7. References -- Chapter 7. Metaphor and Analysis of Websites: Transformations of a Media Object -- 7.1. Introduction -- 7.2. Uses of metaphors for analyzing websites and digital communications -- 7.2.1. The "website" object: between documents, media and devices -- 7.2.2. The place of metaphor in the analysis of the "website" object -- 7.2.3. Metaphor and intermediality -- 7.2.4. Metaphors, remediatization and strategies of digital communications. 7.3. Websites that visualize open data: making sense using the metaphor as inquiry -- 7.3.1. Hypermedia maps in data visualization -- 7.3.2. The metaphor of the mosaic in data visualization -- 7.3.3. Metaphor as a framework for action: involvement of the Internet user and a sense of transparency -- 7.4. Conclusion -- 7.5. References -- Part 3. The Website as a Communication Device -- Chapter 8. Thematic Analysis of Hyperlinks: A Taxonomic Approach -- 8.1. Introduction -- 8.2. Analytical framework for an info-communicational reading of websites -- 8.3. The interest of a taxonomic reading grid for websites -- 8.4. Presentation of the methodological approach -- 8.4.1. Corpus of university websites -- 8.4.2. A semiodiscursive and taxonomic analysis of web pages -- 8.5. Primary results -- 8.5.1. Analysis of the main menus of the home pages -- 8.5.2. Generic approach to the HLU corpus -- 8.5.3. Informational profiles from the taxonomy of the HLUs -- 8.5.4. A closer look at a class: "User profiles" -- 8.6. Conclusion -- 8.7. Appendices -- 8.8. References -- Chapter 9. The Documediality of Cross-border Organizations -- 9.1. Introduction -- 9.2. Theoretical and methodological anchoring in semiotics applied to the media -- 9.3. First step: create a reading of three cross-border organizational models through the lens of documentality -- 9.3.1. Within the European Union (EU): the documentality of the Euroregions-fluids -- 9.3.2. On the borders of the EU: the documentality of the Euroregion buffers -- 9.3.3. In Southern Africa: the documentality of ecoregions -- 9.4. Step two: build a corpus of websites from the three cross-border organizational models considered -- 9.4.1. The website of the Tyrol Alto Adige Trentino Euroregion -- 9.4.2. The website of the Danube-Cri.-Mure.-Tisa Euroregion -- 9.4.3. The website of Kavango-Zambezi Transfrontier Conservation Area. 9.5. Stage three: identify the memory processes to unravel the skein of cross-border narratives presented to audiences -- 9.5.1. Call for a shared memory: anchoring within a territory-symbol -- 9.5.2. Call for a shared history: anchoring within a legitimate quest -- 9.5.3. The call for a shared heritage: an anchoring in shared living -- 9.6. Step four: qualitatively comparing the results -- 9.7. Conclusion -- 9.8. References -- Chapter 10. "Tell Us Your Data", Between Euphemization, Standardization, and Digital Poetics -- 10.1. Introduction -- 10.2. Epistemological and methodological issues -- 10.2.1. Performance, notoriety and visibility: a disruptive discourse -- 10.2.2. Empowered skills: a discourse on the method as a foundational basis -- 10.2.3. From social data to consumer knowledge: information rhetoric -- 10.3. A poetics of the visible and the audible -- 10.3.1. Revealing the visible and making ordinary conversations speak -- 10.3.2. Revealing what is visible through surveillance: between euphemized discourse and the desire to create a panopticon -- 10.4. Conclusion -- 10.5. References -- List of Authors -- Index -- EULA. |
| Record Nr. | UNINA-9910830274703321 |
|
Massou Luc
|
||
| Newark : , : John Wiley & Sons, Incorporated, , 2024 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Analyzing Websites
| Analyzing Websites |
| Autore | Massou Luc |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Newark : , : John Wiley & Sons, Incorporated, , 2024 |
| Descrizione fisica | 1 online resource (317 pages) |
| Disciplina | 025.042 |
| Altri autori (Persone) |
Mpondo-DickaPatrick
PinèdeNathalie |
| Collana | Computer science. Digital Documentation |
| Soggetto topico | Web sites |
| ISBN |
9781394264964
1394264968 9781394264957 139426495X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover -- Title Page -- Copyright Page -- Contents -- Foreword -- Introduction -- Part 1. Websites as a Socio-technical Device -- Chapter 1. Observing the Web through the Lens of Websites -- 1.1. Introduction -- 1.2. The website as a space and an architecture -- 1.3. The pioneer Web (before 2000) -- 1.4. The citation Web (from 2000 to 2005) -- 1.5. The Web known as Web 2.0 (from 2005 to 2010) -- 1.6. The social Web (from 2010 to 2015) -- 1.7. An affective and artificial Web (2015 to the present) -- 1.8. Conclusion -- 1.9. References -- Chapter 2. Is the Web a Semiodiscursive Object? -- 2.1. Introduction -- 2.2. How to do relevant data sets with Web data? The making of a complex object of research -- 2.2.1. Sociotechnical devices and the construction of the object -- 2.2.2. From the research question to the data sets: knowledge and documentation of the device -- 2.2.3. Notional tools for semiodiscursive approaches -- 2.3. Standing the test of time: surveys and methods -- 2.3.1. Tangled temporalities -- 2.3.2. Defining the right way to select and collect data sets -- 2.3.3. From the notion of corpus to the notion of digital corpus -- 2.4. Violence against data: issues of interpretation -- 2.4.1. Formatting of issues by research instrumentation -- 2.4.2. Limits and challenges of interpretation: taking the illusion of immediacy and standardization of meaning into account -- 2.5. Conclusion -- 2.6. References -- Chapter 3. Expertise from Websites: Pedagogical Perspectives in Information and Communication -- 3.1. Introduction -- 3.2. What is the role of website expertise in information and communication? -- 3.2.1. Example of a 3-year educational program -- 3.2.2. From analysis to website expertise -- 3.3. What are the benefits of semio-rhetorical, critical and socio-technical approaches for the learner?.
3.3.1. An "external" expertise to put results into perspective -- 3.3.2. Several points in common with our scientific analyses -- 3.4. Conclusion -- 3.5. Appendices -- 3.6. References -- Part 2. The Website as a Semiodiscursive Device -- Chapter 4. Semiotics of Digital Design: From Ethos to Ethics -- 4.1. Introduction -- 4.2. Semiotics of webdesign: from 2004 to 2021 -- 4.2.1. A realistic or hyper-realistic form of multimodal writing -- 4.2.2. A mythical or symbolic multimodal writing -- 4.2.3. A readable and redundant multimodal writing -- 4.2.4. A reality-removing and subversive multimodal writing -- 4.2.5. The semiotic functions of Web interfaces -- 4.3. Beyond its ethos, the ethical aim of digital design -- 4.3.1. Divergences between ethos and ethics -- 4.3.2. Websites in a tense relationship with other players in digital design -- 4.4. Interrogating the semiotic interrelations between the strata of digital design -- 4.4.1. The notions of prefiguration, configuration and figuration -- 4.4.2. Semiotic interrelationships between the strata -- 4.4.3. Digital design: from ethos to ethics -- 4.5. Conclusion -- 4.6. References -- Chapter 5. Social Semiotic Approach of Press Websites: Genesis of a Method -- 5.1. Introduction -- 5.2. Epistemological and methodological issues -- 5.2.1. Genesis of a method -- 5.2.2. Foundational concepts -- 5.2.3. Semiotic tools introduced in the field -- 5.3. The first field: a critical decoding of interfaces -- 5.3.1. Experimental protocol -- 5.3.2. Spontaneous opinions and impressions from viewing BFM TV's website -- 5.3.3. Identification of editorial units and first interpretations -- 5.3.4. Debating and choosing hypotheses -- 5.4. Second field: toward a social semiotic approach of websites -- 5.5. Interpretative hypotheses and interpretative filters. 5.5.1. "BFM, the information supermarket", from the lens of an anti-capitalist viewpoint and professional habits -- 5.5.2. The "sexist, right-wing BFM", through the prism of a feminist and intersectional perspective -- 5.5.3. "BFM as a counter-power", through the lens of a complicit or critical adherence to the state media -- 5.6. Conclusion -- 5.7. Appendices -- 5.8. References -- Chapter 6. Analyzing the Mobilization Against the LPR on Twitter: Theoretical Issues and Methodological Challenges -- 6.1. Introduction -- 6.2. Multidimensional approach to digital social networks -- 6.2.1. Shedding light on the notion of hypertextualized discourse -- 6.2.2. Shared images and participatory culture -- 6.2.3. Interdiscursivity, narrativity and argumentativity -- 6.3. Ethical questions and methodological challenges -- 6.3.1. Ethical concerns -- 6.3.2. Methodological challenges -- 6.4. Presentation of the six sub-corpora -- 6.4.1. Sub-corpus 1: the narrating Twitter user -- 6.4.2. Sub-corpus 2: the narrator-character Twitter user -- 6.4.3. Sub-corpus 3: calls to action -- 6.4.4. Sub-corpus 4: sharing visual gags and interactive mini-stories -- 6.4.5. Sub-corpus 5: sharing of inter-iconic images and double narratives -- 6.4.6. Sub-corpus 6: oppositions of discourse/counter-discourse -- 6.5. Outlook and analytical perspectives -- 6.6. Conclusion -- 6.7. References -- Chapter 7. Metaphor and Analysis of Websites: Transformations of a Media Object -- 7.1. Introduction -- 7.2. Uses of metaphors for analyzing websites and digital communications -- 7.2.1. The "website" object: between documents, media and devices -- 7.2.2. The place of metaphor in the analysis of the "website" object -- 7.2.3. Metaphor and intermediality -- 7.2.4. Metaphors, remediatization and strategies of digital communications. 7.3. Websites that visualize open data: making sense using the metaphor as inquiry -- 7.3.1. Hypermedia maps in data visualization -- 7.3.2. The metaphor of the mosaic in data visualization -- 7.3.3. Metaphor as a framework for action: involvement of the Internet user and a sense of transparency -- 7.4. Conclusion -- 7.5. References -- Part 3. The Website as a Communication Device -- Chapter 8. Thematic Analysis of Hyperlinks: A Taxonomic Approach -- 8.1. Introduction -- 8.2. Analytical framework for an info-communicational reading of websites -- 8.3. The interest of a taxonomic reading grid for websites -- 8.4. Presentation of the methodological approach -- 8.4.1. Corpus of university websites -- 8.4.2. A semiodiscursive and taxonomic analysis of web pages -- 8.5. Primary results -- 8.5.1. Analysis of the main menus of the home pages -- 8.5.2. Generic approach to the HLU corpus -- 8.5.3. Informational profiles from the taxonomy of the HLUs -- 8.5.4. A closer look at a class: "User profiles" -- 8.6. Conclusion -- 8.7. Appendices -- 8.8. References -- Chapter 9. The Documediality of Cross-border Organizations -- 9.1. Introduction -- 9.2. Theoretical and methodological anchoring in semiotics applied to the media -- 9.3. First step: create a reading of three cross-border organizational models through the lens of documentality -- 9.3.1. Within the European Union (EU): the documentality of the Euroregions-fluids -- 9.3.2. On the borders of the EU: the documentality of the Euroregion buffers -- 9.3.3. In Southern Africa: the documentality of ecoregions -- 9.4. Step two: build a corpus of websites from the three cross-border organizational models considered -- 9.4.1. The website of the Tyrol Alto Adige Trentino Euroregion -- 9.4.2. The website of the Danube-Cri.-Mure.-Tisa Euroregion -- 9.4.3. The website of Kavango-Zambezi Transfrontier Conservation Area. 9.5. Stage three: identify the memory processes to unravel the skein of cross-border narratives presented to audiences -- 9.5.1. Call for a shared memory: anchoring within a territory-symbol -- 9.5.2. Call for a shared history: anchoring within a legitimate quest -- 9.5.3. The call for a shared heritage: an anchoring in shared living -- 9.6. Step four: qualitatively comparing the results -- 9.7. Conclusion -- 9.8. References -- Chapter 10. "Tell Us Your Data", Between Euphemization, Standardization, and Digital Poetics -- 10.1. Introduction -- 10.2. Epistemological and methodological issues -- 10.2.1. Performance, notoriety and visibility: a disruptive discourse -- 10.2.2. Empowered skills: a discourse on the method as a foundational basis -- 10.2.3. From social data to consumer knowledge: information rhetoric -- 10.3. A poetics of the visible and the audible -- 10.3.1. Revealing the visible and making ordinary conversations speak -- 10.3.2. Revealing what is visible through surveillance: between euphemized discourse and the desire to create a panopticon -- 10.4. Conclusion -- 10.5. References -- List of Authors -- Index -- EULA. |
| Record Nr. | UNINA-9911019256703321 |
|
Massou Luc
|
||
| Newark : , : John Wiley & Sons, Incorporated, , 2024 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Digital Presences of Organizations
| Digital Presences of Organizations |
| Autore | Pinède Nathalie |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Newark : , : John Wiley & Sons, Incorporated, , 2024 |
| Descrizione fisica | 1 online resource (360 pages) |
| Disciplina | 659.2 |
| Altri autori (Persone) |
MassouLuc
Mpondo-DickaPatrick |
| Collana | ISTE Invoiced Series |
| Soggetto topico | Public relations |
| ISBN |
9781394306473
1394306474 9781394306459 1394306458 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover -- Title Page -- Copyright Page -- Contents -- Foreword -- Introduction -- Part 1. Websites and Organizational Strategies -- Chapter 1. Websites and the Agency of Circulating Entities -- 1.1. Introduction -- 1.2. From website analysis to website network analysis -- 1.2.1. The website as a defined and static semiotic entity -- 1.2.2. A dynamic analysis of the arrangement of digital identities -- 1.2.3. The hybridization of semiotic analysis and website networks -- 1.3. The concept of digital territories of brands -- 1.3.1. A conceptual framework to support hybrid analyses of websites -- 1.3.2. Are entities circulating on the Web always tied to a territory? -- 1.3.3. The agency of signs as an object of digital study -- 1.3.4. Signs essential to the social world and variable significance on the Web -- 1.3.5. The notion of digital territories of brands as a framework for a hybrid analysis of circulating entities on an "affective Web" -- 1.3.6. Signs linked to brands -- 1.4. Conclusion -- 1.5. References -- Chapter 2. Danone's "Did You Know?": Narrative Strategy and Identity Dialogue -- 2.1. Introduction -- 2.2. Culture, strategy and narratives -- 2.2.1. Corporate cultures and management -- 2.2.2. Narratives and strategies -- 2.2.3. Media and content -- 2.2.4. Discourse and storytelling -- 2.3. Danone: storytelling of a culture -- 2.3.1. The history of Danone on its institutional website: textual analysis -- 2.3.2. Analysis of the key narrative of the Danone story -- 2.3.3. Analysis of the videos available on the institutional website -- 2.3.4. Analysis of key dates -- 2.4. Danone's history and the use of the "Did you know?" insets on Facebook -- 2.4.1. From February 7 to April 18, 2019 -- 2.4.2. From April 26 to May 8, 2019 -- 2.4.3. From May 9 to May 25, 2019 -- 2.4.4. From August 12 to September 2, 2019.
2.4.5. From December 20 to December 30, 2019 -- 2.5. A coherent communication strategy -- 2.6. Conclusion -- 2.7. References -- Chapter 3. Website and Media Ethos: A Case Study of Photographic Equipment Manufacturers -- 3.1. Introduction -- 3.2. The communication situation induced by a photographic equipment manufacturer's website -- 3.2.1. The website's promise and commitment -- 3.2.2. Organizations' constructed and perceived media ethos -- 3.2.3. Visitors with varying interpretative skills -- 3.3. Initiating the photographic equipment manufacturer's media ethos -- 3.3.1. An organization with a pre-digital existence -- 3.3.2. First impressions of navigation -- 3.3.3. Space for explaining values -- 3.4. Media ethos and discursive strategy -- 3.4.1. Carefully presented products -- 3.4.2. Controlled instrumentalized work and discourses -- 3.4.3. Potentially beneficial autonomous speeches -- 3.5. Media ethos and audience segmentation -- 3.5.1. Willingness to provide support as part of the package -- 3.5.2. Representations of practices and audiences -- 3.5.3. The professional, a figure with sought-after skills -- 3.6. Conclusion -- 3.7. References -- Chapter 4. Analyses of Digital Communication Strategies for Family Caregivers -- 4.1. Introduction -- 4.2. Methodology -- 4.3. Analytical corpus -- 4.4. The central position of websites in digital communication strategies -- 4.4.1. Digital communication pre-adapted to its target audiences -- 4.4.2. Social media comparatively disadvantageous to associations -- 4.4.3. Association websites with greater visibility than those of profit-making organizations -- 4.5. Websites: advantages for associative actors -- 4.5.1. Content focused on caregivers' expectations, the main strength of associations' websites -- 4.5.2. Well-pitched websites to interest the target group. 4.5.3. Level of updates: a non-prohibitive weakness of associative websites -- 4.5.4. The interactional limits of associative sites -- 4.6 Conclusion -- 4.7. Appendix -- 4.8. References -- Chapter 5. Associations' Online Communication and Discursive Strategies: A Case Study -- 5.1. Introduction -- 5.2. Theoretical framework -- 5.3. Methodological approach -- 5.3.1. Justification for the choice of corpus -- 5.3.2. Presentation of the corpus and analysis protocol -- 5.4. Digital social media at the heart of organizations' new communication strategy -- 5.4.1. Changes in communication strategies in the associative environment: the appropriation of digital social media -- 5.4.2. The associations' Facebook pages -- 5.5. Online discursive strategies at the heart of associations' social marketing -- 5.5.1. Viral social media marketing on Facebook -- 5.5.2. Interaction at the heart of the discursive strategy -- 5.5.3. Discursive models at work -- 5.5.4. Semio-discursive signs -- 5.6. Conclusion -- 5.7. References -- Part 2. Websites and Cultural Dynamics -- Chapter 6. Website Localization and the Cultural Dimension: Professional Skills -- 6.1. Introduction -- 6.2. Field-testing cultural localization: from words to action -- 6.2.1. The "cultural" skills of the localizer -- 6.2.2. Culture, culture and training of translators -- 6.2.3. The range of cultural localization services -- 6.3. From (intercultural) communication to localization services -- 6.3.1. Three scientific approaches to cultural localization -- 6.3.2. A necessary consideration of complexity in Web communication -- 6.4. Attempts and experiments for a complex, non-essentialist approach to cultural localization -- 6.4.1. Intercultural studies and translator training -- 6.4.2. From translation to intercultural expertise -- 6.4.3. From localization to transcreation. 6.4.4. Toward a liquid approach to localization -- 6.4.5. Teaching vocational skills for cultural localization -- 6.5. Conclusion -- 6.6. References -- Chapter 7. Representativity of Indigenous Minorities and Cultural Identity on the Web -- 7.1. Introduction -- 7.2. "Indigenous minorities", a terminology to designate without discriminating -- 7.2.1. Minority and indigenousness: from self-determination to the recognition of rights -- 7.2.2. Communities within a society -- 7.3. Web access routes for indigenous minorities -- 7.3.1. The Internet, a network of networks -- 7.3.2. Individual and collective equipment -- 7.3.3. Web technologies, a Western heritage -- 7.3.4. Governance and democracy -- 7.4. Access strategies, from consultation to contribution -- 7.4.1. Google, openness to languages as an economic lever -- 7.4.2. The role of social media in the formation of language communities on the Web -- 7.4.3. Hypertext as an interlingual and intercultural gateway -- 7.4.4. Computer code, a key to Web access -- 7.4.5. "Never again without us", systems designed by indigenous minorities -- 7.5. Conclusion -- 7.6. References -- Chapter 8. Cultural and Political Anchors of Environmental Communication on the Web -- 8.1. Introduction -- 8.2. Methodological approach: analysis of the ecological ethos in a digital regime -- 8.3. Ethos of action (Greenpeace) -- 8.3.1. Passage to action -- 8.3.2. Climbing body: a courageous corporeality for an ethos of action -- 8.4. Ethos of the will (WWF) -- 8.4.1. Celebrating nature -- 8.4.2. Exhibited and exhibiting body in WWF's "#Pasledernier": voluntary corporeality for an ethos of the will -- 8.5. Ethos of justice (L'Affaire du Siècle) -- 8.5.1. Make some noise -- 8.5.2. Demonstrative body in L'Affaire du Siècle: an epideictic corporeality for an ethos of justice -- 8.6. Ethos of belief. 8.6.1. Renew (On est Prêt, Réveillons-nous, Pensée Sauvage) -- 8.6.2. Double body speaking and dancing in "Réveillons-nous": a professing corporeality for an ethos of belief -- 8.7. Structuring an ecological homonoia on the Web: emergency, praise and blame -- 8.8. Conclusion -- 8.9. References -- Chapter 9. Covid-19 and Digital Fundraising: Actors, Strategies and Perspectives -- 9.1. Introduction -- 9.2. Theoretical and methodological framework -- 9.2.1. Theoretical bases of the positioning and scriptwriting of fundraising communication -- 9.2.2. Methodology -- 9.3. Results and discussion -- 9.3.1. Typology of actors and media coverage -- 9.3.2. Editorial positioning -- 9.3.3. Interaction with the donor audience -- 9.3.4. On the question of the perception of fundraising appeals for Africa -- 9.3.5. On the question of international solidarity -- 9.3.6. Typology of aid for Africa -- 9.4. Conclusion -- 9.5. References -- Part 3. Communication of Organizations and Online Narrative -- Chapter 10. Communicating through Narrative: Organizations Facing the Challenge of their Collective Dimension? -- 10.1. Introduction -- 10.2. Defining the act of narrating by the storytelling, narration and story triad -- 10.3. Application to the Web page analysis: the analysis framework of the manufacturing of representations -- 10.4. From the manufacturing of the narration to a critique of the narrative communication of organizations on digital social networking sites -- 10.5. Conclusion -- 10.6. References -- Chapter 11. Transmedia and Online Storytelling: From Ephemeral Universes to Archives -- 11.1. Introduction -- 11.2. New term, old creations: a quick historical overview -- 11.3. Evolutionary transmedia websites: a progression of and instorytelling -- 11.3.1. Case study: The Hunger Games -- 11.3.2. Case study: Westworld. 11.4. Apps and social media: an engaging transmedia strategy. |
| Record Nr. | UNINA-9911018963503321 |
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Pinède Nathalie
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| Newark : , : John Wiley & Sons, Incorporated, , 2024 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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