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Advances in doctoral research in management . Volume 2 [[electronic resource] /] / editor, Luiz Moutinho ; associate editor, Kun-Huang Huarng
Advances in doctoral research in management . Volume 2 [[electronic resource] /] / editor, Luiz Moutinho ; associate editor, Kun-Huang Huarng
Pubbl/distr/stampa Singapore, : World Scientific Pub. Co. Inc., 2008
Descrizione fisica 1 online resource (220 p.)
Disciplina 658
Altri autori (Persone) MoutinhoLuiz
HuarngKun-Huang
Collana Advances in Doctoral Research in Management
Soggetto topico Management - Study and teaching (Higher)
Industrial management - Study and teaching (Higher)
Soggetto genere / forma Electronic books.
ISBN 1-281-93001-6
9786611930011
981-277-866-7
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto CONTENTS; Aims & Scope; Acknowledgments; Editorial Board; About the Editors; List of Contributors; Editorial; DOCTORAL RESEARCH PAPERS; 1 Organisational Romance: Theorising and Researching an Underexplored Phenomenon Kathleen Riach and Fiona Wilson; 1. Introduction; 2. Research Traditions in Organisational Romance; 3. "Sexualising" Organisational Romance; 4. Introduction to Research Study and Methodology; 5. Normalising Organisational Romance; 6. The "Rules of Engagement"; 7. Gendered Outcomes of Organisational Romance; 8. Conclusion; References
2 An Application of Extreme Value Theory in Modelling Extreme Share Returns Konstantinos Tolikas1. Introduction; 2. Extreme Value Theory; 3. Methodology; 4. Data Description; 5. Analysis of the Extreme Daily Returns; 5.1. Identification of the appropriate distribution for the extreme daily returns; 5.2. Parameter estimation and goodness of fit test; 5.3. GL and GEV parameter estimates behaviour over time aggregation; Conclusion; Acknowledgment; Appendix A; References; 3 Naïve Bayes as a Means of Constructing Application Scorecards Anthony C. Antonakis and Michael E. Sfakianakis
1. Introduction2. Literature Review; 3. Scorecard Construction; 4. Scorecard Performance Measures; 5. Methodology; 6. Findings; 7. Conclusion; References; 4 On the Bene.ts of Industrial Network: A New Approach with Market Survey and Fuzzy Statistical Analysis Shu-Meei Ho and Berlin Wu; 1. Introduction; 2. Network Benefits; 3. Fuzzy Statistical Analysis and its Applications in the Market Survey; 3.1. The nature of fuzzy samples; 3.2. A χ2-test for fuzzy categorical data; 3.3. Procedures for χ2 -test with fuzzy categorical data; 4. Empirical Studies
4.1. A general survey on the electricity market4.2. Satisfaction analysis; 4.3. The cross analysis; 5. Conclusion; References; 5 An Examination of Determinants of Likelihood of Consideration of Counterfeit Luxury Branded Products Xuemei Bian; 1. Background; 2. Theoretical Development and Hypotheses; 2.1. Brand image; 2.2. Brand personality; 2.3. Product attributes; 2.4. Perceived benefits; 2.5. Perceived risks; 3. Research Methodology; 3.1. Brands examined; 3.2. Sample; 4. Research Results; 4.1. PCA results; 4.2. Reliability and validity results; 4.3. GLM results
4.4. Likelihood of consideration results for counterfeit Burberry4.5. Likelihood of consideration results for counterfeit Louis Vuitton; 5. Discussion and Conclusion; 5.1. Summary of findings; 5.2. Implications; 5.3. Limitations; 5.4. Further research; Appendix; References; DOCTORAL RESEARCH NOTES; 6 Materialism in Europe: A Cross-Cultural Approach Fernando Augusto de Sá Neves dos Santos and Elizabeth Reis; 1. Introduction; 2. Materialism; 3. Literature Review and Materialism Scales; 4. Methodology; 5. Results; 6. Comparison of Materialism Values; 7. Materialism Values and Ambitions of Life
8. Conclusions, Limitations and Implications
Record Nr. UNINA-9910453167103321
Singapore, : World Scientific Pub. Co. Inc., 2008
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Advances in doctoral research in management . Volume 2 [[electronic resource] /] / editor, Luiz Moutinho ; associate editor, Kun-Huang Huarng
Advances in doctoral research in management . Volume 2 [[electronic resource] /] / editor, Luiz Moutinho ; associate editor, Kun-Huang Huarng
Pubbl/distr/stampa Singapore, : World Scientific Pub. Co. Inc., 2008
Descrizione fisica 1 online resource (220 p.)
Disciplina 658
Altri autori (Persone) MoutinhoLuiz
HuarngKun-Huang
Collana Advances in Doctoral Research in Management
Soggetto topico Management - Study and teaching (Higher)
Industrial management - Study and teaching (Higher)
ISBN 1-281-93001-6
9786611930011
981-277-866-7
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto CONTENTS; Aims & Scope; Acknowledgments; Editorial Board; About the Editors; List of Contributors; Editorial; DOCTORAL RESEARCH PAPERS; 1 Organisational Romance: Theorising and Researching an Underexplored Phenomenon Kathleen Riach and Fiona Wilson; 1. Introduction; 2. Research Traditions in Organisational Romance; 3. "Sexualising" Organisational Romance; 4. Introduction to Research Study and Methodology; 5. Normalising Organisational Romance; 6. The "Rules of Engagement"; 7. Gendered Outcomes of Organisational Romance; 8. Conclusion; References
2 An Application of Extreme Value Theory in Modelling Extreme Share Returns Konstantinos Tolikas1. Introduction; 2. Extreme Value Theory; 3. Methodology; 4. Data Description; 5. Analysis of the Extreme Daily Returns; 5.1. Identification of the appropriate distribution for the extreme daily returns; 5.2. Parameter estimation and goodness of fit test; 5.3. GL and GEV parameter estimates behaviour over time aggregation; Conclusion; Acknowledgment; Appendix A; References; 3 Naïve Bayes as a Means of Constructing Application Scorecards Anthony C. Antonakis and Michael E. Sfakianakis
1. Introduction2. Literature Review; 3. Scorecard Construction; 4. Scorecard Performance Measures; 5. Methodology; 6. Findings; 7. Conclusion; References; 4 On the Bene.ts of Industrial Network: A New Approach with Market Survey and Fuzzy Statistical Analysis Shu-Meei Ho and Berlin Wu; 1. Introduction; 2. Network Benefits; 3. Fuzzy Statistical Analysis and its Applications in the Market Survey; 3.1. The nature of fuzzy samples; 3.2. A χ2-test for fuzzy categorical data; 3.3. Procedures for χ2 -test with fuzzy categorical data; 4. Empirical Studies
4.1. A general survey on the electricity market4.2. Satisfaction analysis; 4.3. The cross analysis; 5. Conclusion; References; 5 An Examination of Determinants of Likelihood of Consideration of Counterfeit Luxury Branded Products Xuemei Bian; 1. Background; 2. Theoretical Development and Hypotheses; 2.1. Brand image; 2.2. Brand personality; 2.3. Product attributes; 2.4. Perceived benefits; 2.5. Perceived risks; 3. Research Methodology; 3.1. Brands examined; 3.2. Sample; 4. Research Results; 4.1. PCA results; 4.2. Reliability and validity results; 4.3. GLM results
4.4. Likelihood of consideration results for counterfeit Burberry4.5. Likelihood of consideration results for counterfeit Louis Vuitton; 5. Discussion and Conclusion; 5.1. Summary of findings; 5.2. Implications; 5.3. Limitations; 5.4. Further research; Appendix; References; DOCTORAL RESEARCH NOTES; 6 Materialism in Europe: A Cross-Cultural Approach Fernando Augusto de Sá Neves dos Santos and Elizabeth Reis; 1. Introduction; 2. Materialism; 3. Literature Review and Materialism Scales; 4. Methodology; 5. Results; 6. Comparison of Materialism Values; 7. Materialism Values and Ambitions of Life
8. Conclusions, Limitations and Implications
Record Nr. UNINA-9910782269403321
Singapore, : World Scientific Pub. Co. Inc., 2008
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Advances in doctoral research in management [[electronic resource] ] . Volume 1 / / editor, Luiz Moutinho; associate editors, Graeme Hutcheson, Paulo Rita
Advances in doctoral research in management [[electronic resource] ] . Volume 1 / / editor, Luiz Moutinho; associate editors, Graeme Hutcheson, Paulo Rita
Pubbl/distr/stampa Singapore ; ; Hackensack, NJ, : World Scientific, 2006
Descrizione fisica 1 online resource (293 p.)
Disciplina 658.0071/1
Altri autori (Persone) MoutinhoLuiz
HutchesonGraeme
RitaPaulo <1963->
Soggetto topico Management - Study and teaching (Higher)
Universities and colleges - Graduate work
Education, Higher - Research
Soggetto genere / forma Electronic books.
ISBN 1-280-83750-0
9786610837502
981-270-724-7
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto CONTENTS; Aims & Scope; Editorial Board; About the Editors; Acknowledgements; Editorial; DOCTORAL RESEARCH PAPERS; Knowledge Transfer: A Review to Explore Conceptual Foundations and Research Agenda Sajjad M. Jasimuddin; 1. Introduction; 2. The Notion of Knowledge Transfer; 2.1. Motivators and barriers of knowledge transfer; 2.2. Knowledge transfer for innovation; 2.3. Knowledge transfer process; 3. Narrowing Down a Researchable Topic to Explore Future Research Agenda; 4. Future Research Agenda; 4.1. Knowledge transfer mechanisms
4.2. The integration of knowledge transfer and knowledge storage 5. Conclusion; References; Negotiating Incommensurability in Marketing Theory Mark Tadajewski, Jaqueline Pels, Michael Saren; 1. Introduction; 2. Intellectual Politics; 3. Incommensurability; 4. Kuhnian Incommensurability; 5. Taxonomical Lexicons; 6. Semantic Incommensurability; 7. Toward Multiple Paradigm Marketing Theory; 8. Conclusion; Acknowledgement; References; Explaining Ecological Product Purchase Using Consumers' Psychographic Characteristics Elena Fraj, Eva Martínez, Teresa Montaner; 1. Introduction
2. Review of the Literature and Hypotheses 2.1. Values and lifestyles; 2.2. Personality; 2.3. Attitude; 3. Methodology; 3.1. Data collection; 3.2. Variable measurement; 4. Results; 4.1. Scale validation analysis; 4.2. Logit analysis; 4.3. Discussion and managerial implications; 5. Conclusions; Acknowledgements; References; Appendix 1: Values and Lifestyles Scale (VALS); Appendix 2: Lifestyles Scale (Lifestyles); Appendix 3: Personality Scale "The Big-Five Factor Structure"; Appendix 4: Environmental Attitudes Scale (EAKS)
Extensions of Logistic Growth Model for the Forecasting of Product Life Cycle Segments Mladen Sokele, Vlasta Hudek 1. Introduction; 2. Technological Forecasting - A Literature Review; 3. Product Life Cycle; 4. Interaction between Products in the Market; 4.1. Product competition; 4.2. Product co-evolution; 4.3. Product revolution; 5. Possible Cases for Using Logistic Model of Growth for Forecasting Purposes; 5.1. Case 1-Extensive set of input data; 5.2. Case 2-Sufficient set of input data with assumed market capacity; 5.3. Case 3 - Minimum set of input data
5.4. Case 4-Assumed market capacity and only two known points 5.5. Case 5-Assumed market capacity and characteristic duration; 6. Deficiency of Logistic Model of Growth-Linear Transformed Logistic Model; 7. Forms of Linear Transformed Logistic Model of Growth-Introduction of Logistic Spline; 8. Conditions for Using Logistic Splines Model for the Forecasting Purposes; 9. Limits of Logistic Splines; 10. Example of Forecasting by Logistic Splines; 11. Conclusion; References
Defensive Strategies and Consumers' Bounded Rationality: An Artificial Market Simulation Josef A. Mazanec, Ulrike Schuster, Jürgen Wöckl
Record Nr. UNINA-9910453561003321
Singapore ; ; Hackensack, NJ, : World Scientific, 2006
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Advances in doctoral research in management [[electronic resource] ] . Volume 1 / / editor, Luiz Moutinho; associate editors, Graeme Hutcheson, Paulo Rita
Advances in doctoral research in management [[electronic resource] ] . Volume 1 / / editor, Luiz Moutinho; associate editors, Graeme Hutcheson, Paulo Rita
Pubbl/distr/stampa Singapore ; ; Hackensack, NJ, : World Scientific, 2006
Descrizione fisica 1 online resource (293 p.)
Disciplina 658.0071/1
Altri autori (Persone) MoutinhoLuiz
HutchesonGraeme
RitaPaulo <1963->
Soggetto topico Management - Study and teaching (Higher)
Universities and colleges - Graduate work
Education, Higher - Research
ISBN 1-280-83750-0
9786610837502
981-270-724-7
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto CONTENTS; Aims & Scope; Editorial Board; About the Editors; Acknowledgements; Editorial; DOCTORAL RESEARCH PAPERS; Knowledge Transfer: A Review to Explore Conceptual Foundations and Research Agenda Sajjad M. Jasimuddin; 1. Introduction; 2. The Notion of Knowledge Transfer; 2.1. Motivators and barriers of knowledge transfer; 2.2. Knowledge transfer for innovation; 2.3. Knowledge transfer process; 3. Narrowing Down a Researchable Topic to Explore Future Research Agenda; 4. Future Research Agenda; 4.1. Knowledge transfer mechanisms
4.2. The integration of knowledge transfer and knowledge storage 5. Conclusion; References; Negotiating Incommensurability in Marketing Theory Mark Tadajewski, Jaqueline Pels, Michael Saren; 1. Introduction; 2. Intellectual Politics; 3. Incommensurability; 4. Kuhnian Incommensurability; 5. Taxonomical Lexicons; 6. Semantic Incommensurability; 7. Toward Multiple Paradigm Marketing Theory; 8. Conclusion; Acknowledgement; References; Explaining Ecological Product Purchase Using Consumers' Psychographic Characteristics Elena Fraj, Eva Martínez, Teresa Montaner; 1. Introduction
2. Review of the Literature and Hypotheses 2.1. Values and lifestyles; 2.2. Personality; 2.3. Attitude; 3. Methodology; 3.1. Data collection; 3.2. Variable measurement; 4. Results; 4.1. Scale validation analysis; 4.2. Logit analysis; 4.3. Discussion and managerial implications; 5. Conclusions; Acknowledgements; References; Appendix 1: Values and Lifestyles Scale (VALS); Appendix 2: Lifestyles Scale (Lifestyles); Appendix 3: Personality Scale "The Big-Five Factor Structure"; Appendix 4: Environmental Attitudes Scale (EAKS)
Extensions of Logistic Growth Model for the Forecasting of Product Life Cycle Segments Mladen Sokele, Vlasta Hudek 1. Introduction; 2. Technological Forecasting - A Literature Review; 3. Product Life Cycle; 4. Interaction between Products in the Market; 4.1. Product competition; 4.2. Product co-evolution; 4.3. Product revolution; 5. Possible Cases for Using Logistic Model of Growth for Forecasting Purposes; 5.1. Case 1-Extensive set of input data; 5.2. Case 2-Sufficient set of input data with assumed market capacity; 5.3. Case 3 - Minimum set of input data
5.4. Case 4-Assumed market capacity and only two known points 5.5. Case 5-Assumed market capacity and characteristic duration; 6. Deficiency of Logistic Model of Growth-Linear Transformed Logistic Model; 7. Forms of Linear Transformed Logistic Model of Growth-Introduction of Logistic Spline; 8. Conditions for Using Logistic Splines Model for the Forecasting Purposes; 9. Limits of Logistic Splines; 10. Example of Forecasting by Logistic Splines; 11. Conclusion; References
Defensive Strategies and Consumers' Bounded Rationality: An Artificial Market Simulation Josef A. Mazanec, Ulrike Schuster, Jürgen Wöckl
Record Nr. UNINA-9910782312803321
Singapore ; ; Hackensack, NJ, : World Scientific, 2006
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Futurecast in marketing [[electronic resource] ] : findings from an academic think tank / / guest editors Luiz Moutinho, Fiona Davies and Cleopatra Veloutsou
Futurecast in marketing [[electronic resource] ] : findings from an academic think tank / / guest editors Luiz Moutinho, Fiona Davies and Cleopatra Veloutsou
Pubbl/distr/stampa Bradford, England, : Emerald Group Publishing, c2002
Descrizione fisica 97 p
Altri autori (Persone) DaviesFiona
MoutinhoLuiz
VeloutsouCleopatra
Collana European journal of marketing
Soggetto topico Business forecasting
Marketing
Soggetto genere / forma Electronic books.
ISBN 1-280-47875-6
9786610478750
1-84544-618-6
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Record Nr. UNINA-9910450142103321
Bradford, England, : Emerald Group Publishing, c2002
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Futurecast in marketing [[electronic resource] ] : findings from an academic think tank / / guest editors Luiz Moutinho, Fiona Davies and Cleopatra Veloutsou
Futurecast in marketing [[electronic resource] ] : findings from an academic think tank / / guest editors Luiz Moutinho, Fiona Davies and Cleopatra Veloutsou
Pubbl/distr/stampa Bradford, England, : Emerald Group Publishing, c2002
Descrizione fisica 97 p
Altri autori (Persone) DaviesFiona
MoutinhoLuiz
VeloutsouCleopatra
Collana European journal of marketing
Soggetto topico Business forecasting
Marketing
ISBN 1-280-47875-6
9786610478750
1-84544-618-6
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Record Nr. UNINA-9910783083903321
Bradford, England, : Emerald Group Publishing, c2002
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Innovative Research Methodologies in Management : Volume I: Philosophy, Measurement and Modelling / / edited by Luiz Moutinho, Mladen Sokele
Innovative Research Methodologies in Management : Volume I: Philosophy, Measurement and Modelling / / edited by Luiz Moutinho, Mladen Sokele
Edizione [1st ed. 2018.]
Pubbl/distr/stampa Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2018
Descrizione fisica 1 online resource (XXXII, 282 p. 34 illus., 12 illus. in color.)
Disciplina 658.4092
Soggetto topico Leadership
Project management
Knowledge management
Management
Industrial management
Operations research
Decision making
Business Strategy/Leadership
Project Management
Knowledge Management
Innovation/Technology Management
Operations Research/Decision Theory
ISBN 3-319-64394-0
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto 1. Hosting a Successful Metamodern Party: Mixed Methods Management Research on the Web 2.0+; Anna K. Zarada, George G. Panigyrakis and Eugenia Tzoumaka -- 2. Why Consumer Psychology Needs Neurophilosophy; Paul M. W. Hackett and Gordon R. Foxall -- 3. Emotivity and Ephemera Research; Kip Jones -- 4. Abductive Thematic Network Analysis (ATNA) using ATLAS-ti; Komalsingh Rambaree -- 5. Diagnostic Measurement; Meghan Sullivan, Hongling Lao and Jonathan Templin -- 6. Incremental Optimization Mechanism for Constructing a Balanced Very Fast Decision Tree for Big Data; Hang Yang and Simon Fong -- 7. Bass Model with Explanatory Parameters; Mladen Sokele and Luiz Moutinho -- 8. A Brief Introduction to Evolutionary Algorithms from the Perspective of Management Science; Volker Nissen -- 9. Applications of Evolutionary Algorithms to Management Problems; Volker Nissen -- 10. An Exposition of the Role of Considerations Sets in a DS/AHP Analysis of Consumer Choice; Malcolm J. Beynon, Luiz A. Moutinho and Cleopatra Veloutsou.
Record Nr. UNINA-9910298184303321
Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2018
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Innovative Research Methodologies in Management : Volume II: Futures, Biometrics and Neuroscience Research / / edited by Luiz Moutinho, Mladen Sokele
Innovative Research Methodologies in Management : Volume II: Futures, Biometrics and Neuroscience Research / / edited by Luiz Moutinho, Mladen Sokele
Edizione [1st ed. 2018.]
Pubbl/distr/stampa Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2018
Descrizione fisica 1 online resource (XXIX, 224 p. 30 illus., 7 illus. in color.)
Disciplina 658.4092
Soggetto topico Leadership
Operations research
Decision making
Project management
Knowledge management
Biometrics (Biology)
Management
Industrial management
Business Strategy/Leadership
Operations Research/Decision Theory
Project Management
Knowledge Management
Biometrics
Innovation/Technology Management
ISBN 3-319-64400-9
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto 1. Convergence of Experts’ Opinions on the Territory: The Spatial Delphi and the Spatial Shang; Simone Di Zio -- 2. Interactive Scenarios; Theodore J. Gordon and Jerome Glenn -- 3. Virtual Reality for Marketing Research; Raymond R. Burke -- 4. The Knowledge Domain of Affective Computing: A Scientometric Review; Maria H. Pestana, Wan-Chen Wang and Luiz Moutinho -- 5. The Effect of Emotions on Brand Recall by Gender using Voice Emotion Response with Optimal Data Analysis; Maria H. Pestana, Wan-Chen Wang and Luiz Moutinho -- 6.    The Neuroscience Research Methods in Management; Jyrki Suomala -- 7.  Benefits of Neuromarketing in the Product / Service Innovation Process and Creative Marketing Campaign; Jryki Suomala -- 8. Neuromarketing; Robin Clark -- 9. The Futures Polygon Development; Antonio Pacinelli.
Record Nr. UNINA-9910298184603321
Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2018
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Statistical modeling for management [[electronic resource] /] / Graeme D. Hutcheson, Luiz Moutinho
Statistical modeling for management [[electronic resource] /] / Graeme D. Hutcheson, Luiz Moutinho
Autore Hutcheson Graeme D
Pubbl/distr/stampa London, : SAGE, c2008
Descrizione fisica 1 online resource (255 p.)
Disciplina 658.8
658.800151
Altri autori (Persone) MoutinhoLuiz
Soggetto topico Marketing - Mathematical models
Marketing - Statistical methods
Soggetto genere / forma Electronic books.
ISBN 0-7619-7011-8
1-282-02061-7
9786612020612
1-84920-248-6
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Cover; Contents; List of Tables; List of Figures; Preface; 1 Measurement Scales; 2 Modeling Continuous Data; 3 Modeling Dichotomous Data; 4 Modeling Ordered Data; 5 Modeling Unordered Data; 6 Neural Networks; 7 Approximate Algorithms for Management Problems; 8 Other Statistical, Mathematical and Co-pattern Modeling Techniques; References; Index
Record Nr. UNINA-9910454551603321
Hutcheson Graeme D  
London, : SAGE, c2008
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Statistical modeling for management [[electronic resource] /] / Graeme D. Hutcheson, Luiz Moutinho
Statistical modeling for management [[electronic resource] /] / Graeme D. Hutcheson, Luiz Moutinho
Autore Hutcheson Graeme D
Pubbl/distr/stampa London, : SAGE, c2008
Descrizione fisica 1 online resource (xviii, 235 p.) : ill
Disciplina 658.800151
Altri autori (Persone) MoutinhoLuiz
Soggetto topico Marketing - Mathematical models
Marketing - Statistical methods
ISBN 0-7619-7011-8
1-282-02061-7
9786612020612
1-84920-248-6
Classificazione 85.40
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Cover; Contents; List of Tables; List of Figures; Preface; 1 Measurement Scales; 2 Modeling Continuous Data; 3 Modeling Dichotomous Data; 4 Modeling Ordered Data; 5 Modeling Unordered Data; 6 Neural Networks; 7 Approximate Algorithms for Management Problems; 8 Other Statistical, Mathematical and Co-pattern Modeling Techniques; References; Index
Record Nr. UNINA-9910782891503321
Hutcheson Graeme D  
London, : SAGE, c2008
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui