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Political branding in turbulent times / / Mona Moufahim, editor
| Political branding in turbulent times / / Mona Moufahim, editor |
| Pubbl/distr/stampa | Cham : , : Palgrave Macmillan, , [2022] |
| Descrizione fisica | 1 online resource (xvii, 161 pages) : illustrations (chiefly color) |
| Disciplina | 320.01/4 |
| Collana | Palgrave studies in political marketing and management |
| Soggetto topico |
Branding (Marketing) - Political aspects
Political science - History - 21st century Political science |
| Soggetto genere / forma |
History
Electronic books. |
| ISBN |
3-030-83229-5
9783030832292 3030832295 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1: Introduction- Political Branding in turbulent times -- Chapter 2: Political Brand Identity and Image: Manifestations, Challenges and Tensions -- Chapter 3: Political Branding in the USA Election of 2020 -- Chapter 4: A tale of trust and betrayal: Jokowis anti-corruption brand creation and transgression -- Chapter 5: Influencers and the building of political brands the case of India -- Chapter 6: Toxic Shock: Brexit and the lessons to be learned by UKs political brands -- Chapter 7: Movement parties as brand platforms: The Case of 5 Star Movement -- Chapter 8: How trust wins against criticism: Promise concept as a political branding tool: Lessons from Polish politics -- Chapter 9: Conclusion: The ethical challenges at the heart of Political Branding. |
| Record Nr. | UNINA-9910506391403321 |
| Cham : , : Palgrave Macmillan, , [2022] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Political Branding in Turbulent times / / edited by Mona Moufahim
| Political Branding in Turbulent times / / edited by Mona Moufahim |
| Edizione | [1st ed. 2022.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2022 |
| Descrizione fisica | 1 online resource (xvii, 161 pages) : illustrations (chiefly color) |
| Disciplina |
658.827
320.014 |
| Collana | Palgrave Studies in Political Marketing and Management |
| Soggetto topico |
Comparative government
Communication in politics Marketing Comparative Politics Political Communication |
| ISBN | 3-030-83229-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1: Introduction- Political Branding in turbulent times -- Chapter 2: Political Brand Identity and Image: Manifestations, Challenges and Tensions -- Chapter 3: Political Branding in the USA Election of 2020 -- Chapter 4: A tale of trust and betrayal: Jokowi’s anti-corruption brand creation and transgression -- Chapter 5: Influencers and the building of political brands – the case of India -- Chapter 6: Toxic Shock: Brexit and the lessons to be learned by UK’s political ‘brands’ -- Chapter 7: Movement parties as brand platforms: The Case of 5 Star Movement -- Chapter 8: How trust wins against criticism: Promise concept as a political branding tool: Lessons from Polish politics -- Chapter 9: Conclusion: The ethical challenges at the heart of Political Branding. |
| Record Nr. | UNINA-9910523896403321 |
| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2022 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||