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Developing International Strategies / / by Rudolf Grünig, Dirk Morschett
| Developing International Strategies / / by Rudolf Grünig, Dirk Morschett |
| Autore | Grünig Rudolf |
| Edizione | [2nd ed. 2017.] |
| Pubbl/distr/stampa | Berlin, Heidelberg : , : Springer Berlin Heidelberg : , : Imprint : Springer, , 2017 |
| Descrizione fisica | 1 online resource (223 p.) |
| Disciplina | 650 |
| Soggetto topico |
Leadership
Globalization Markets Small business Organization Planning Business Strategy/Leadership Emerging Markets/Globalization Small Business |
| ISBN | 3-662-53123-2 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction -- Internationalization: Facts and Figures About Internationalization at the Macro Level -- Facts and Figures About Internationalization at the Company Level -- Reasons of the Internationalization of Companies -- Generell Strategic Planning and Its Importance for Going International -- General Strategic Planning as the Starting Point for Going International for New Markets -- General Strategic Planning as the Starting Point for Going International for Production and Sourcing -- Going International for New Markets: Overview of the Planning Process for Going International for New Markets -- Determining the Target Markets -- Determining the Market Entry Modes -- Developing the Strategy and the Project Plans -- Going International for Production and Sourcing: Overview of the Planning Process for Going International for Production and Sourcing -- Determining a Framework for Going International for Production and Sourcing -- Determining Suitable Location - Operation Mode Combinations -- Developing the Strategy and the Project Plans -- Strategic Challenges of International Companies: Determining the Generic International Strategy -- Determining the Differentiation-Standardization Level of the Market Offer -- Determining the Operations Strategy. |
| Record Nr. | UNINA-9910254926803321 |
Grünig Rudolf
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| Berlin, Heidelberg : , : Springer Berlin Heidelberg : , : Imprint : Springer, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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European Retail Research : 2013, Volume 27, Issue II / / edited by Thomas Foscht, Dirk Morschett, Thomas Rudolph, Peter Schnedlitz, Hanna Schramm-Klein, Bernhard Swoboda
| European Retail Research : 2013, Volume 27, Issue II / / edited by Thomas Foscht, Dirk Morschett, Thomas Rudolph, Peter Schnedlitz, Hanna Schramm-Klein, Bernhard Swoboda |
| Edizione | [1st ed. 2015.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2015 |
| Descrizione fisica | 1 online resource (157 p.) |
| Disciplina |
330
650 658.81 |
| Collana | European Retail Research |
| Soggetto topico |
Business
Management science Sales management Business and Management, general Sales/Distribution |
| ISBN | 3-658-07038-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Customer Behavioral Intentions for Online Grocery Shopping -- Reciprocity of a Retailer’s Corporate Image and Store Image -- Retailing in Romania -- Retailing in Slovenia -- Retailing in South Africa. . |
| Record Nr. | UNINA-9910298514903321 |
| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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European Retail Research : 2014, Volume 28, Issue I / / edited by Thomas Foscht, Dirk Morschett, Thomas Rudolph, Peter Schnedlitz, Hanna Schramm-Klein, Bernhard Swoboda
| European Retail Research : 2014, Volume 28, Issue I / / edited by Thomas Foscht, Dirk Morschett, Thomas Rudolph, Peter Schnedlitz, Hanna Schramm-Klein, Bernhard Swoboda |
| Edizione | [1st ed. 2015.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2015 |
| Descrizione fisica | 1 online resource (165 p.) |
| Disciplina | 381.1094 |
| Collana | European Retail Research |
| Soggetto topico |
Sales management
Sales/Distribution |
| ISBN | 3-658-09603-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Preface; Contents; Making Consumers Switch from Counterfeit to Genuine Luxury-A Retail Perspective; Abstract; Keywords; 1 Introduction; 2 Theoretical Background; 2.1 Towards a typology of non-deceptive counterfeiters; 2.2 Counterfeit Consumer Behaviour Specificities; 2.3 Retailing of genuine and fake luxury products; 3 Material and methods; 4 Results; 4.1 What's in the World of Luxury?; 4.1.1 Product Characteristics; 4.1.2 Product usage; 4.1.3 Define Oneself, i.e. building one's identity; 4.1.4 Another World; 4.1.5 Identification; 4.1.6 Express Oneself, i.e. showing one's identity
4.2 What's in the World of Counterfeiting?4.2.1 Context; 4.2.2 Consumer; 4.2.3 Brand; 4.2.4 Product; 4.2.5 Interaction Between the Actors; 5 Discussion; 5.1 What Incentives to Switch Consumption from Fake to Real?; 5.2 Impact on product policy; 5.3 Impact on price policy; 5.4 Impact on Promotion policy; 5.5 Impact on Place Policy (including store localisation, store atmosphere and sales force); 6 Conclusions; Appendixes; Appendix A: Interview Guide; Appendix B: The Fake Rolex; References Successful GAM Organisation for Companies that Supply International Retailers and the Role of international Marketing StrategyAbstract; Keywords; 1 Introduction; 2 Hypotheses Development; 2.1 Theory and conceptualization; 2.2 Hypotheses on GAM strategy and performance; 2.3 Hypotheses on GAM structure and performance; 2.4 GAM strategy, structure and performance; 2.5 Moderating role of IMS; 3 Empirical Study; 3.1 Sample; 3.2 Measurements and method; 4 Results; 5 Discussion; 6 Limitations and research directions; Appendix A; References The World's Leading E-Retailers and Environmental SustainabilityAbstract; Keywords; 1 Introduction; 2 Corporate Social Responsibility and Environmental Sustainability; 3 Methodology; 4 Findings; 5 Discussion; 6 Conclusion; References; Willingness to Pay in Food Retailing-An Empirical Study of Consumer Behaviour in the Context of the Proliferation of Organic Products; Abstract; Keywords; 1 Willingness to Pay in the Context of Food Distribution; 1.1 Introduction; 1.2 Research Framework; 2 State of Research and Hypotheses Development; 2.1 Determinants of the Purchase of Organic Food 2.2 Determinants of the Purchase of Conventional Private Labels2.3 Direct Determinants of WTP in Food Retailing; 2.4 Influence of Socio-Demographics on Psychographics and Purchasing Behaviour; 2.5 The Research Model at a Glance; 3 Data Base, Methodology, Empirical Results and Implications; 3.1 Household Panel Data; 3.2 Measurement of Constructs; 3.2.1 Level of Purchasing Behaviour; 3.2.2 Level of Psychographics; 3.2.3 Level of Socio-demographics; 3.3 Quality Analysis of the Reflective Specified Multiple-Item Constructs; 3.4 Estimating the Structural Equation Model 3.5 Results and Implications |
| Record Nr. | UNINA-9910298471003321 |
| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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European Retail Research : 2013, Volume 27, Issue I / / edited by Hanna Schramm-Klein, Thomas Foscht, Dirk Morschett, Thomas Rudolph, Peter Schnedlitz, Bernhard Swoboda
| European Retail Research : 2013, Volume 27, Issue I / / edited by Hanna Schramm-Klein, Thomas Foscht, Dirk Morschett, Thomas Rudolph, Peter Schnedlitz, Bernhard Swoboda |
| Edizione | [1st ed. 2014.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2014 |
| Descrizione fisica | 1 online resource (130 p.) |
| Disciplina | 381.1094 |
| Collana | European Retail Research |
| Soggetto topico |
Business
Management science Sales management Business and Management, general Sales/Distribution |
| ISBN | 3-658-05313-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Self-monitoring and Fashion Retailer Choice -- Purchasing the Counterfeit -- Differentiation in Online Retailing -- Store Flyer Advertising -- Self-Service Technologies -- Retailing in Portugal. |
| Record Nr. | UNINA-9910298529903321 |
| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Strategic Retail Management : Text and International Cases / / by Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein
| Strategic Retail Management : Text and International Cases / / by Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein |
| Autore | Zentes Joachim |
| Edizione | [3rd ed. 2017.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2017 |
| Descrizione fisica | 1 online resource (XVI, 468 p. 150 illus.) |
| Disciplina | 658.87 |
| Soggetto topico |
Trade
Business Commerce Sales management Marketing Sales/Distribution |
| ISBN | 3-658-10183-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Functions, Formats and Players in Retailing -- Strategic Marketing in Retailing -- Marketing Mix in Retailing -- Buying, Logistics and Performance Measurement. |
| Record Nr. | UNINA-9910254925703321 |
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Zentes Joachim
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| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The strategy planning process : strategic analyses, objectives, options and projects / / Rudolf Grünig, Richard Kühn, Dirk. Morschett
| The strategy planning process : strategic analyses, objectives, options and projects / / Rudolf Grünig, Richard Kühn, Dirk. Morschett |
| Autore | Grünig Rudolf |
| Edizione | [Third edition.] |
| Pubbl/distr/stampa | Cham, Switzerland : , : Springer, , [2022] |
| Descrizione fisica | 1 online resource (263 pages) |
| Disciplina | 658.4012 |
| Soggetto topico |
Entrepreneurship
Business planning Strategic planning |
| ISBN | 3-030-93918-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910590066103321 |
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Grünig Rudolf
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| Cham, Switzerland : , : Springer, , [2022] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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