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Social media marketing : strategies in utilizing consumer-generated content / / Emi Moriuchi
| Social media marketing : strategies in utilizing consumer-generated content / / Emi Moriuchi |
| Autore | Moriuchi Emi |
| Edizione | [Second edition.] |
| Pubbl/distr/stampa | New York, NY : , : Business Expert Press, , 2019 |
| Descrizione fisica | 1 online resource (167 pages) |
| Disciplina | 659.144 |
| Soggetto topico |
Internet advertising
Social media - Marketing Online social networks in business |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-948976-79-X |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1: What Is Consumer-Generated Content? -- Chapter 2: Consumer-Generated Content and Web 2.0 -- Chapter 3: Trustworthiness of Consumer-Generated Content -- Chapter 4: A Cross-National Perspective on Consumer-Generated Content -- Chapter 5: The Impact of Influencer Marketingon Consumer-Generated Content -- Chapter 6: Optimizing Consumer-Generated Content. |
| Record Nr. | UNINA-9910467547303321 |
Moriuchi Emi
|
||
| New York, NY : , : Business Expert Press, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Social media marketing : strategies in utilizing consumer-generated content / / Emi Moriuchi
| Social media marketing : strategies in utilizing consumer-generated content / / Emi Moriuchi |
| Autore | Moriuchi Emi |
| Edizione | [Second edition.] |
| Pubbl/distr/stampa | New York, NY : , : Business Expert Press, , 2019 |
| Descrizione fisica | 1 online resource (167 pages) |
| Disciplina | 659.144 |
| Soggetto topico |
Internet advertising
Social media - Marketing Online social networks in business |
| ISBN | 1-948976-79-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1: What Is Consumer-Generated Content? -- Chapter 2: Consumer-Generated Content and Web 2.0 -- Chapter 3: Trustworthiness of Consumer-Generated Content -- Chapter 4: A Cross-National Perspective on Consumer-Generated Content -- Chapter 5: The Impact of Influencer Marketingon Consumer-Generated Content -- Chapter 6: Optimizing Consumer-Generated Content. |
| Record Nr. | UNINA-9910793538203321 |
|
Moriuchi Emi
|
||
| New York, NY : , : Business Expert Press, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Social media marketing : strategies in utilizing consumer-generated content / / Emi Moriuchi
| Social media marketing : strategies in utilizing consumer-generated content / / Emi Moriuchi |
| Autore | Moriuchi Emi |
| Edizione | [Second edition.] |
| Pubbl/distr/stampa | New York, NY : , : Business Expert Press, , 2019 |
| Descrizione fisica | 1 online resource (167 pages) |
| Disciplina | 659.144 |
| Soggetto topico |
Internet advertising
Social media - Marketing Online social networks in business |
| ISBN | 1-948976-79-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1: What Is Consumer-Generated Content? -- Chapter 2: Consumer-Generated Content and Web 2.0 -- Chapter 3: Trustworthiness of Consumer-Generated Content -- Chapter 4: A Cross-National Perspective on Consumer-Generated Content -- Chapter 5: The Impact of Influencer Marketingon Consumer-Generated Content -- Chapter 6: Optimizing Consumer-Generated Content. |
| Record Nr. | UNINA-9910816098903321 |
|
Moriuchi Emi
|
||
| New York, NY : , : Business Expert Press, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Social media marketing : strategies in utilizing consumer-generated content / / Emi Moriuchi
| Social media marketing : strategies in utilizing consumer-generated content / / Emi Moriuchi |
| Autore | Moriuchi Emi |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, NY : , : Business Expert Press, , 2016 |
| Descrizione fisica | 1 online resource (x, 119 pages) |
| Disciplina | 658.872 |
| Collana | Digital and Social Media Marketing and Advertising Collection |
| Soggetto topico |
Social media - Marketing
Online social networks in business Internet advertising |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-63157-119-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. What is consumer-generated content? -- 2. Consumer-generated content and Web 2.0 -- 3. Trustworthiness of consumer-generated content -- 4. A cross-national perspective on consumer-generated content -- 5. Optimizing consumer-generated content -- References and bibliographies -- Index. |
| Record Nr. | UNINA-9910460855103321 |
|
Moriuchi Emi
|
||
| New York, NY : , : Business Expert Press, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Social media marketing : strategies in utilizing consumer-generated content / / Emi Moriuchi
| Social media marketing : strategies in utilizing consumer-generated content / / Emi Moriuchi |
| Autore | Moriuchi Emi |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, NY : , : Business Expert Press, , 2016 |
| Descrizione fisica | 1 online resource (x, 119 pages) |
| Disciplina | 658.872 |
| Collana | Digital and Social Media Marketing and Advertising Collection |
| Soggetto topico |
Social media - Marketing
Online social networks in business Internet advertising |
| ISBN | 1-63157-119-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. What is consumer-generated content? -- 2. Consumer-generated content and Web 2.0 -- 3. Trustworthiness of consumer-generated content -- 4. A cross-national perspective on consumer-generated content -- 5. Optimizing consumer-generated content -- References and bibliographies -- Index. |
| Record Nr. | UNINA-9910797909803321 |
|
Moriuchi Emi
|
||
| New York, NY : , : Business Expert Press, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Social media marketing : strategies in utilizing consumer-generated content / / Emi Moriuchi
| Social media marketing : strategies in utilizing consumer-generated content / / Emi Moriuchi |
| Autore | Moriuchi Emi |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, NY : , : Business Expert Press, , 2016 |
| Descrizione fisica | 1 online resource (x, 119 pages) |
| Disciplina | 658.872 |
| Collana | Digital and Social Media Marketing and Advertising Collection |
| Soggetto topico |
Social media - Marketing
Online social networks in business Internet advertising |
| ISBN | 1-63157-119-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. What is consumer-generated content? -- 2. Consumer-generated content and Web 2.0 -- 3. Trustworthiness of consumer-generated content -- 4. A cross-national perspective on consumer-generated content -- 5. Optimizing consumer-generated content -- References and bibliographies -- Index. |
| Record Nr. | UNINA-9910813594103321 |
|
Moriuchi Emi
|
||
| New York, NY : , : Business Expert Press, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||