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Decoding the new consumer mind : how and why we shop and buy / / Kit Yarrow ; foreword by Paco Underhill ; Adrian Morgan, cover design
| Decoding the new consumer mind : how and why we shop and buy / / Kit Yarrow ; foreword by Paco Underhill ; Adrian Morgan, cover design |
| Autore | Yarrow Kit <1958-> |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | San Francisco, California : , : Jossey-Bass, , 2014 |
| Descrizione fisica | 1 online resource (227 p.) |
| Disciplina | 339.4/7019 |
| Soggetto topico |
Consumer behavior
Consumers - Psychology Consumption (Economics) - Psychological aspects |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-118-85958-8
1-118-85931-6 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Decoding the New Consumer Mind: How and Why We Shop and Buy; Copyright; Contents; Foreword; Introduction; The New American Consumer; Three Cultural Shifts and Four Marketing Strategies to Meet Them; Part 1: The New Consumer Mind; Chapter 1: Rewired Brains; Technology and Consumer Behavior; Five Psychological Shifts; Innovation Optimism; Consumer Empowerment; Faster Ways of Thinking; Symbol Power; New Ways of Connecting; Chapter 2: Isolation and Individualism; Technology; Surface Appeal; Hello? Hello?; The Fame Game; Living in the Moment vs. Posting the Moment; Emotional Isolation
Trust and Self-RelianceCommunity Through Commonalities; RUDE!; Self-Protection; Matters of Trust; A New Fairness Equation: In It for Ourselves; Marketing to the Individualist Consumer; Chapter 3: Intensified Emotions; Narcissism; Secret Narcissists; Narcissism Goes Shopping; Narcissism and the Critical Customer; The Marketer's Mini Primer on the Psychology of Stress, Anxiety, and Anger; This Is Your Brain on Stress; Edgy and Anxious; Ticked Off and Angry; Why Consumers are More Emotional; Bad News Is Worse Today-Because of How We Get It The Velocity of Change Makes the World Even More UnpredictableThere Is Such a Thing as Too Much Choice; The Self-Esteem Movement Has Raised Our Expectations; Our Happiness Expectations Are Making Us Unhappy; What the Emotional Consumer Wants; The Allure of the Bargain; The Problem with Traditional Marketing Research; Retail Therapy; The Consumer Call for Change; Part 2: Strategies to Connect with Today's New Consumer; Chapter 4: Technovation; The Path to Purchase Is Paved with Technology; The Technovation Advantage; Big Box Apps; Smartphone and Tablet Assistance; Mobile Checkout Virtual StoresBig Data and Technovation; Integrated Shopping: Tear Down Those Walls; The Future of Beauty; Chapter 5: The Real Deal; Using Psychology to Build Consumer Trust; The Rub-Off; Humanizing; Consistency and the Word on Words; Anchoring; A Brand That Does It All; Authenticity; Scarcity; Community; Chapter 6: Involvement; New-School Marketing; The Four C's of Involvement; Champions; Customization; Crowdsourcing; Contests; Chapter 7: Intensity; Breakthrough Messaging; Talk Like Me; Make It About Me; Surprise Me; Shock Me; Easy Does It; Help Me Multitask; Help Me Keep It Simple ConclusionNotes; Acknowledgments and Gratitude; About the Author; Index; More from Wiley |
| Record Nr. | UNINA-9910453263903321 |
Yarrow Kit <1958->
|
||
| San Francisco, California : , : Jossey-Bass, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Decoding the new consumer mind : how and why we shop and buy / / Kit Yarrow ; foreword by Paco Underhill ; Adrian Morgan, cover design
| Decoding the new consumer mind : how and why we shop and buy / / Kit Yarrow ; foreword by Paco Underhill ; Adrian Morgan, cover design |
| Autore | Yarrow Kit <1958-> |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | San Francisco, California : , : Jossey-Bass, , 2014 |
| Descrizione fisica | 1 online resource (227 p.) |
| Disciplina | 339.4/7019 |
| Soggetto topico |
Consumer behavior
Consumers - Psychology Consumption (Economics) - Psychological aspects |
| ISBN |
1-118-85958-8
1-118-85931-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Decoding the New Consumer Mind: How and Why We Shop and Buy; Copyright; Contents; Foreword; Introduction; The New American Consumer; Three Cultural Shifts and Four Marketing Strategies to Meet Them; Part 1: The New Consumer Mind; Chapter 1: Rewired Brains; Technology and Consumer Behavior; Five Psychological Shifts; Innovation Optimism; Consumer Empowerment; Faster Ways of Thinking; Symbol Power; New Ways of Connecting; Chapter 2: Isolation and Individualism; Technology; Surface Appeal; Hello? Hello?; The Fame Game; Living in the Moment vs. Posting the Moment; Emotional Isolation
Trust and Self-RelianceCommunity Through Commonalities; RUDE!; Self-Protection; Matters of Trust; A New Fairness Equation: In It for Ourselves; Marketing to the Individualist Consumer; Chapter 3: Intensified Emotions; Narcissism; Secret Narcissists; Narcissism Goes Shopping; Narcissism and the Critical Customer; The Marketer's Mini Primer on the Psychology of Stress, Anxiety, and Anger; This Is Your Brain on Stress; Edgy and Anxious; Ticked Off and Angry; Why Consumers are More Emotional; Bad News Is Worse Today-Because of How We Get It The Velocity of Change Makes the World Even More UnpredictableThere Is Such a Thing as Too Much Choice; The Self-Esteem Movement Has Raised Our Expectations; Our Happiness Expectations Are Making Us Unhappy; What the Emotional Consumer Wants; The Allure of the Bargain; The Problem with Traditional Marketing Research; Retail Therapy; The Consumer Call for Change; Part 2: Strategies to Connect with Today's New Consumer; Chapter 4: Technovation; The Path to Purchase Is Paved with Technology; The Technovation Advantage; Big Box Apps; Smartphone and Tablet Assistance; Mobile Checkout Virtual StoresBig Data and Technovation; Integrated Shopping: Tear Down Those Walls; The Future of Beauty; Chapter 5: The Real Deal; Using Psychology to Build Consumer Trust; The Rub-Off; Humanizing; Consistency and the Word on Words; Anchoring; A Brand That Does It All; Authenticity; Scarcity; Community; Chapter 6: Involvement; New-School Marketing; The Four C's of Involvement; Champions; Customization; Crowdsourcing; Contests; Chapter 7: Intensity; Breakthrough Messaging; Talk Like Me; Make It About Me; Surprise Me; Shock Me; Easy Does It; Help Me Multitask; Help Me Keep It Simple ConclusionNotes; Acknowledgments and Gratitude; About the Author; Index; More from Wiley |
| Record Nr. | UNINA-9910790930503321 |
|
Yarrow Kit <1958->
|
||
| San Francisco, California : , : Jossey-Bass, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Decoding the new consumer mind : how and why we shop and buy / / Kit Yarrow ; foreword by Paco Underhill ; Adrian Morgan, cover design
| Decoding the new consumer mind : how and why we shop and buy / / Kit Yarrow ; foreword by Paco Underhill ; Adrian Morgan, cover design |
| Autore | Yarrow Kit <1958-> |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | San Francisco, California : , : Jossey-Bass, , 2014 |
| Descrizione fisica | 1 online resource (227 p.) |
| Disciplina | 339.4/7019 |
| Soggetto topico |
Consumer behavior
Consumers - Psychology Consumption (Economics) - Psychological aspects |
| ISBN |
1-118-85958-8
1-118-85931-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Decoding the New Consumer Mind: How and Why We Shop and Buy; Copyright; Contents; Foreword; Introduction; The New American Consumer; Three Cultural Shifts and Four Marketing Strategies to Meet Them; Part 1: The New Consumer Mind; Chapter 1: Rewired Brains; Technology and Consumer Behavior; Five Psychological Shifts; Innovation Optimism; Consumer Empowerment; Faster Ways of Thinking; Symbol Power; New Ways of Connecting; Chapter 2: Isolation and Individualism; Technology; Surface Appeal; Hello? Hello?; The Fame Game; Living in the Moment vs. Posting the Moment; Emotional Isolation
Trust and Self-RelianceCommunity Through Commonalities; RUDE!; Self-Protection; Matters of Trust; A New Fairness Equation: In It for Ourselves; Marketing to the Individualist Consumer; Chapter 3: Intensified Emotions; Narcissism; Secret Narcissists; Narcissism Goes Shopping; Narcissism and the Critical Customer; The Marketer's Mini Primer on the Psychology of Stress, Anxiety, and Anger; This Is Your Brain on Stress; Edgy and Anxious; Ticked Off and Angry; Why Consumers are More Emotional; Bad News Is Worse Today-Because of How We Get It The Velocity of Change Makes the World Even More UnpredictableThere Is Such a Thing as Too Much Choice; The Self-Esteem Movement Has Raised Our Expectations; Our Happiness Expectations Are Making Us Unhappy; What the Emotional Consumer Wants; The Allure of the Bargain; The Problem with Traditional Marketing Research; Retail Therapy; The Consumer Call for Change; Part 2: Strategies to Connect with Today's New Consumer; Chapter 4: Technovation; The Path to Purchase Is Paved with Technology; The Technovation Advantage; Big Box Apps; Smartphone and Tablet Assistance; Mobile Checkout Virtual StoresBig Data and Technovation; Integrated Shopping: Tear Down Those Walls; The Future of Beauty; Chapter 5: The Real Deal; Using Psychology to Build Consumer Trust; The Rub-Off; Humanizing; Consistency and the Word on Words; Anchoring; A Brand That Does It All; Authenticity; Scarcity; Community; Chapter 6: Involvement; New-School Marketing; The Four C's of Involvement; Champions; Customization; Crowdsourcing; Contests; Chapter 7: Intensity; Breakthrough Messaging; Talk Like Me; Make It About Me; Surprise Me; Shock Me; Easy Does It; Help Me Multitask; Help Me Keep It Simple ConclusionNotes; Acknowledgments and Gratitude; About the Author; Index; More from Wiley |
| Record Nr. | UNINA-9910819500803321 |
|
Yarrow Kit <1958->
|
||
| San Francisco, California : , : Jossey-Bass, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Foundation engineering for expansive soils / / John D. Nelson [and three others] ; cover image, Adrian Morgan
| Foundation engineering for expansive soils / / John D. Nelson [and three others] ; cover image, Adrian Morgan |
| Pubbl/distr/stampa | Hoboken, New Jersey : , : Wiley, , 2015 |
| Descrizione fisica | 1 online resource (xxv, 385 pages : illustrations |
| Disciplina | 624.151 |
| Soggetto topico |
Soil-structure interaction
Swelling soils Foundations |
| ISBN |
1-118-41529-9
1-118-99609-7 1-118-41799-2 |
| Classificazione | TEC009020 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Machine generated contents note: Preface Chapter 1. Introduction 1.1 Purpose 1.2 Organization 1.3 Terminology Chapter 2. Nature of Expansive Soils 2.1 Microscale Aspects of Expansive Soil Behavior 2.2 Macroscale Aspects of Expansive Soil Behavior 2.3 Identification of Expansive Soils 2.4 Characteristics of Expansive Soil Profiles Chapter 3. Site Investigation 3.1 Program of Exploration 3.2 Forensic Investigation Chapter 4. Soil Suction 4.1 Soil Suction Components 4.2 Soil Water Characteristic Curve 4.3 Measurement of Matric Suction 4.4 Measurement of Osmotic Suction 4.5 Measurement of Total Suction Chapter 5. State of Stress and Constitutive Relationships 5.1 State of Stress and Stress State Variables 5.2 Stress-Volume Relationships 5.3 Stress-Water Relationships Chapter 6. Oedometer Testing 6.1 Consolidation-Swell and Constant Volume Tests 6.2 Correction of Oedometer Test Data 6.3 Relationship Between CS and CV Swelling Pressures (The "m Method") 6.4 Factors Influencing Oedometer Test Results Chapter 7. Water Migration in Expansive Soils 7.1 Water Flow in Unsaturated Soils 7.2 Depth and Degree of Wetting 7.3 Determination of Final Water Content Profiles For Design 7.4 Challenges in Water Migration Modeling for Expansive Soils Chapter 8. Computation of Predicted Heave 8.1 Oedometer Methods 8.2 Soil Suction Methods 8.3 Empirical Methods 8.4 Progression of Heave with Time 8.5 Free-Field Surface Movement for Shrink-Swell Soils 8.6 Discussion of Heave Prediction Chapter 9. General Considerations for Foundation and Floor Design 9.1 Risk and Life Cycle Costs 9.2 Foundation Alternatives 9.3 Factors Influencing Design of Structures on Expansive Soils 9.4 Remedial Measures Chapter 10. Soil Treatment and Moisture Control 10.1 Overexcavation and Replacement 10.2 Prewetting Method 10.3 Chemical Admixtures 10.4 Moisture Control Alternatives 10.5 Summary of Soil Treatment Methods Chapter 11. Design Methods for Shallow Foundations 11.1 Spread Footing Foundations 11.2 Stiffened Slab Foundations 11.3 Remedial Measures for Shallow Foundations Chapter 12. Design Methods for Deep Foundations 12.1 Pier and Grade Beam Foundation 12.2 Patented Piers 12.3 Deep Foundation Design Examples 12.4 Remedial Measures for Deep Foundations Chapter 13. Floors and Exterior Flatwork 13.1 Slabs-on-Grade 13.2 Stiffened Slabs 13.3 Structural Floors 13.4 Exterior Slabs and Flatwork 13.5 Remediation Techniques Chapter 14. Lateral Pressure on Earth Retaining Structures 14.1 Computation of Lateral Pressure from Expansive Soils 14.2 Testing for Measuring Lateral Swelling Pressure 14.3 Reduction of Lateral Swelling Pressure 14.4 Design for Lateral Earth Pressure References Symbols Abbreviations Index . |
| Record Nr. | UNINA-9910140474003321 |
| Hoboken, New Jersey : , : Wiley, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Foundation engineering for expansive soils / / John D. Nelson [and three others] ; cover image, Adrian Morgan
| Foundation engineering for expansive soils / / John D. Nelson [and three others] ; cover image, Adrian Morgan |
| Pubbl/distr/stampa | Hoboken, New Jersey : , : Wiley, , 2015 |
| Descrizione fisica | 1 online resource (xxv, 385 pages : illustrations |
| Disciplina | 624.151 |
| Soggetto topico |
Soil-structure interaction
Swelling soils Foundations |
| ISBN |
1-118-41529-9
1-118-99609-7 1-118-41799-2 |
| Classificazione | TEC009020 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Machine generated contents note: Preface Chapter 1. Introduction 1.1 Purpose 1.2 Organization 1.3 Terminology Chapter 2. Nature of Expansive Soils 2.1 Microscale Aspects of Expansive Soil Behavior 2.2 Macroscale Aspects of Expansive Soil Behavior 2.3 Identification of Expansive Soils 2.4 Characteristics of Expansive Soil Profiles Chapter 3. Site Investigation 3.1 Program of Exploration 3.2 Forensic Investigation Chapter 4. Soil Suction 4.1 Soil Suction Components 4.2 Soil Water Characteristic Curve 4.3 Measurement of Matric Suction 4.4 Measurement of Osmotic Suction 4.5 Measurement of Total Suction Chapter 5. State of Stress and Constitutive Relationships 5.1 State of Stress and Stress State Variables 5.2 Stress-Volume Relationships 5.3 Stress-Water Relationships Chapter 6. Oedometer Testing 6.1 Consolidation-Swell and Constant Volume Tests 6.2 Correction of Oedometer Test Data 6.3 Relationship Between CS and CV Swelling Pressures (The "m Method") 6.4 Factors Influencing Oedometer Test Results Chapter 7. Water Migration in Expansive Soils 7.1 Water Flow in Unsaturated Soils 7.2 Depth and Degree of Wetting 7.3 Determination of Final Water Content Profiles For Design 7.4 Challenges in Water Migration Modeling for Expansive Soils Chapter 8. Computation of Predicted Heave 8.1 Oedometer Methods 8.2 Soil Suction Methods 8.3 Empirical Methods 8.4 Progression of Heave with Time 8.5 Free-Field Surface Movement for Shrink-Swell Soils 8.6 Discussion of Heave Prediction Chapter 9. General Considerations for Foundation and Floor Design 9.1 Risk and Life Cycle Costs 9.2 Foundation Alternatives 9.3 Factors Influencing Design of Structures on Expansive Soils 9.4 Remedial Measures Chapter 10. Soil Treatment and Moisture Control 10.1 Overexcavation and Replacement 10.2 Prewetting Method 10.3 Chemical Admixtures 10.4 Moisture Control Alternatives 10.5 Summary of Soil Treatment Methods Chapter 11. Design Methods for Shallow Foundations 11.1 Spread Footing Foundations 11.2 Stiffened Slab Foundations 11.3 Remedial Measures for Shallow Foundations Chapter 12. Design Methods for Deep Foundations 12.1 Pier and Grade Beam Foundation 12.2 Patented Piers 12.3 Deep Foundation Design Examples 12.4 Remedial Measures for Deep Foundations Chapter 13. Floors and Exterior Flatwork 13.1 Slabs-on-Grade 13.2 Stiffened Slabs 13.3 Structural Floors 13.4 Exterior Slabs and Flatwork 13.5 Remediation Techniques Chapter 14. Lateral Pressure on Earth Retaining Structures 14.1 Computation of Lateral Pressure from Expansive Soils 14.2 Testing for Measuring Lateral Swelling Pressure 14.3 Reduction of Lateral Swelling Pressure 14.4 Design for Lateral Earth Pressure References Symbols Abbreviations Index . |
| Record Nr. | UNINA-9910816662103321 |
| Hoboken, New Jersey : , : Wiley, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||