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The innovator's field guide : market tested methods and frameworks to help you meet your innovation challenges / / Peter Skarzynski and David Crosswhite ; cover design by Adrian Morgan
The innovator's field guide : market tested methods and frameworks to help you meet your innovation challenges / / Peter Skarzynski and David Crosswhite ; cover design by Adrian Morgan
Autore Skarzynski Peter
Edizione [First edition.]
Pubbl/distr/stampa San Francisco, California : , : Jossey-Bass, , 2014
Descrizione fisica 1 online resource (290 pages)
Disciplina 658.4/063
Altri autori (Persone) CrosswhiteDavid <1961->
MorganAdrian
Soggetto topico Technological innovations - Management
Creative ability in business
New products
Soggetto genere / forma Electronic books.
ISBN 1-118-64457-3
1-118-64439-5
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto The Innovator's Field Guide: Market-Tested Methods and Frameworks to Help You Meet Your Innovation Challenges; Copyright; Contents; 1 Setting Context; About This Field Guide; The Innovation Challenges; Raising Your Innovation IQ Through Insight-Driven Innovation (Chapter 2); Enabling Breakthrough Innovation (Chapter 3); From Nascent Idea to Business Concept (Chapter 4); Propelling Fast Innovation (Chapter 5); Experimentation and De-Risking (Chapter 6); Innovating While in Market (Chapter 7); Organizing for Innovation (Chapter 8); Leading Innovation (Chapter 9); Getting Started (Chapter 10)
Conclusion and Looking Ahead (Chapter 11)Principles of Innovation; As You Read The Guide; 2 Raising Your Innovation IQ Through Insight-Driven Innovation; What Is a Great Insight?; Earning the Right to Ideate Through New Frame-Breaking Perspectives; Five Insight Types; Getting Started: Identifying Customers' Unmet Needs; Getting Started: Discontinuities; Getting Started: Developing High-Impact Orthodoxy Insights; Using the Jobs-to-Be-Done Framework to Identify White Spaces; Using Customer Insights to Identify White Spaces; Key Take-Aways; 3 Enabling Breakthrough Innovation
Enabling Breakthrough Innovations Through Insight Combinations Domaining: Building a Pipeline of Related Concepts; Insight-Driven Domain Development; Sharing Insights and Sketching Out Possible Domains; Elaborating and Assessing Your Domain; Assessing Capabilities and Competitive Context; Understanding the Economic Physics of Your Domain; Migration Maps: Sequencing Your Efforts Smartly; Selecting Early Opportunities for Opportunity-Level Elaboration; Bringing Strategic Focus to Your Efforts: Innovation Architecture; Key Take-Aways; 4 From Nascent Idea to Business Concept
Changing Your Mind-Set About the Innovation Process The SEI Approach; Developing the CVP; Unsticking a Nascent Concept; Developing the Supporting Business Model; Continuing Your Learning Through In-the-Room and Out-of-the-Room Exploration; Using Analogs to Stretch the Business Concept; Framing and Elaborating the Economic Model; Using an Iterative Learning Process; Don't Take Opportunity Elaboration and Framing for Granted; Fast-Tracking Opportunities When You Believe Speed to Market Is Critical; Key Take-Aways; 5 Propelling Fast Innovation
Engaging the Organization Through Focused Innovation Challenges Innovation Accelerators; Preparing for the Accelerator Session; Open Innovation: Moving Faster Than Your Internal Development; Moving Faster: Collaboration with Suppliers; Key Take-Aways; 6 Experimentation and De-Risking; Framing Risk to Manage It; Defining Your Learning Path; Learn from Previous, Similar Experience; Learn Through Analogs; Developing Your Experimentation Agenda; Experimentation in Action; Key Take-Aways; 7 Innovating While in Market; Innovating While Flying the Plane; Principles to Guide Postlaunch Innovation
Using Front-End Techniques in Postlaunch Activities: Develop New Insights to Enable New Learning
Record Nr. UNINA-9910464051503321
Skarzynski Peter  
San Francisco, California : , : Jossey-Bass, , 2014
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
The innovator's field guide : market tested methods and frameworks to help you meet your innovation challenges / / Peter Skarzynski and David Crosswhite ; cover design by Adrian Morgan
The innovator's field guide : market tested methods and frameworks to help you meet your innovation challenges / / Peter Skarzynski and David Crosswhite ; cover design by Adrian Morgan
Autore Skarzynski Peter
Edizione [First edition.]
Pubbl/distr/stampa San Francisco, California : , : Jossey-Bass, , 2014
Descrizione fisica 1 online resource (290 pages)
Disciplina 658.4/063
Altri autori (Persone) CrosswhiteDavid <1961->
MorganAdrian
Soggetto topico Technological innovations - Management
Creative ability in business
New products
ISBN 1-118-64457-3
1-118-64439-5
Classificazione BUS042000
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto The Innovator's Field Guide: Market-Tested Methods and Frameworks to Help You Meet Your Innovation Challenges; Copyright; Contents; 1 Setting Context; About This Field Guide; The Innovation Challenges; Raising Your Innovation IQ Through Insight-Driven Innovation (Chapter 2); Enabling Breakthrough Innovation (Chapter 3); From Nascent Idea to Business Concept (Chapter 4); Propelling Fast Innovation (Chapter 5); Experimentation and De-Risking (Chapter 6); Innovating While in Market (Chapter 7); Organizing for Innovation (Chapter 8); Leading Innovation (Chapter 9); Getting Started (Chapter 10)
Conclusion and Looking Ahead (Chapter 11)Principles of Innovation; As You Read The Guide; 2 Raising Your Innovation IQ Through Insight-Driven Innovation; What Is a Great Insight?; Earning the Right to Ideate Through New Frame-Breaking Perspectives; Five Insight Types; Getting Started: Identifying Customers' Unmet Needs; Getting Started: Discontinuities; Getting Started: Developing High-Impact Orthodoxy Insights; Using the Jobs-to-Be-Done Framework to Identify White Spaces; Using Customer Insights to Identify White Spaces; Key Take-Aways; 3 Enabling Breakthrough Innovation
Enabling Breakthrough Innovations Through Insight Combinations Domaining: Building a Pipeline of Related Concepts; Insight-Driven Domain Development; Sharing Insights and Sketching Out Possible Domains; Elaborating and Assessing Your Domain; Assessing Capabilities and Competitive Context; Understanding the Economic Physics of Your Domain; Migration Maps: Sequencing Your Efforts Smartly; Selecting Early Opportunities for Opportunity-Level Elaboration; Bringing Strategic Focus to Your Efforts: Innovation Architecture; Key Take-Aways; 4 From Nascent Idea to Business Concept
Changing Your Mind-Set About the Innovation Process The SEI Approach; Developing the CVP; Unsticking a Nascent Concept; Developing the Supporting Business Model; Continuing Your Learning Through In-the-Room and Out-of-the-Room Exploration; Using Analogs to Stretch the Business Concept; Framing and Elaborating the Economic Model; Using an Iterative Learning Process; Don't Take Opportunity Elaboration and Framing for Granted; Fast-Tracking Opportunities When You Believe Speed to Market Is Critical; Key Take-Aways; 5 Propelling Fast Innovation
Engaging the Organization Through Focused Innovation Challenges Innovation Accelerators; Preparing for the Accelerator Session; Open Innovation: Moving Faster Than Your Internal Development; Moving Faster: Collaboration with Suppliers; Key Take-Aways; 6 Experimentation and De-Risking; Framing Risk to Manage It; Defining Your Learning Path; Learn from Previous, Similar Experience; Learn Through Analogs; Developing Your Experimentation Agenda; Experimentation in Action; Key Take-Aways; 7 Innovating While in Market; Innovating While Flying the Plane; Principles to Guide Postlaunch Innovation
Using Front-End Techniques in Postlaunch Activities: Develop New Insights to Enable New Learning
Record Nr. UNINA-9910787880603321
Skarzynski Peter  
San Francisco, California : , : Jossey-Bass, , 2014
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
The innovator's field guide : market tested methods and frameworks to help you meet your innovation challenges / / Peter Skarzynski and David Crosswhite ; cover design by Adrian Morgan
The innovator's field guide : market tested methods and frameworks to help you meet your innovation challenges / / Peter Skarzynski and David Crosswhite ; cover design by Adrian Morgan
Autore Skarzynski Peter
Edizione [First edition.]
Pubbl/distr/stampa San Francisco, California : , : Jossey-Bass, , 2014
Descrizione fisica 1 online resource (290 pages)
Disciplina 658.4/063
Altri autori (Persone) CrosswhiteDavid <1961->
MorganAdrian
Soggetto topico Technological innovations - Management
Creative ability in business
New products
ISBN 1-118-64457-3
1-118-64439-5
Classificazione BUS042000
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto The Innovator's Field Guide: Market-Tested Methods and Frameworks to Help You Meet Your Innovation Challenges; Copyright; Contents; 1 Setting Context; About This Field Guide; The Innovation Challenges; Raising Your Innovation IQ Through Insight-Driven Innovation (Chapter 2); Enabling Breakthrough Innovation (Chapter 3); From Nascent Idea to Business Concept (Chapter 4); Propelling Fast Innovation (Chapter 5); Experimentation and De-Risking (Chapter 6); Innovating While in Market (Chapter 7); Organizing for Innovation (Chapter 8); Leading Innovation (Chapter 9); Getting Started (Chapter 10)
Conclusion and Looking Ahead (Chapter 11)Principles of Innovation; As You Read The Guide; 2 Raising Your Innovation IQ Through Insight-Driven Innovation; What Is a Great Insight?; Earning the Right to Ideate Through New Frame-Breaking Perspectives; Five Insight Types; Getting Started: Identifying Customers' Unmet Needs; Getting Started: Discontinuities; Getting Started: Developing High-Impact Orthodoxy Insights; Using the Jobs-to-Be-Done Framework to Identify White Spaces; Using Customer Insights to Identify White Spaces; Key Take-Aways; 3 Enabling Breakthrough Innovation
Enabling Breakthrough Innovations Through Insight Combinations Domaining: Building a Pipeline of Related Concepts; Insight-Driven Domain Development; Sharing Insights and Sketching Out Possible Domains; Elaborating and Assessing Your Domain; Assessing Capabilities and Competitive Context; Understanding the Economic Physics of Your Domain; Migration Maps: Sequencing Your Efforts Smartly; Selecting Early Opportunities for Opportunity-Level Elaboration; Bringing Strategic Focus to Your Efforts: Innovation Architecture; Key Take-Aways; 4 From Nascent Idea to Business Concept
Changing Your Mind-Set About the Innovation Process The SEI Approach; Developing the CVP; Unsticking a Nascent Concept; Developing the Supporting Business Model; Continuing Your Learning Through In-the-Room and Out-of-the-Room Exploration; Using Analogs to Stretch the Business Concept; Framing and Elaborating the Economic Model; Using an Iterative Learning Process; Don't Take Opportunity Elaboration and Framing for Granted; Fast-Tracking Opportunities When You Believe Speed to Market Is Critical; Key Take-Aways; 5 Propelling Fast Innovation
Engaging the Organization Through Focused Innovation Challenges Innovation Accelerators; Preparing for the Accelerator Session; Open Innovation: Moving Faster Than Your Internal Development; Moving Faster: Collaboration with Suppliers; Key Take-Aways; 6 Experimentation and De-Risking; Framing Risk to Manage It; Defining Your Learning Path; Learn from Previous, Similar Experience; Learn Through Analogs; Developing Your Experimentation Agenda; Experimentation in Action; Key Take-Aways; 7 Innovating While in Market; Innovating While Flying the Plane; Principles to Guide Postlaunch Innovation
Using Front-End Techniques in Postlaunch Activities: Develop New Insights to Enable New Learning
Record Nr. UNINA-9910815422403321
Skarzynski Peter  
San Francisco, California : , : Jossey-Bass, , 2014
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
The myths of creativity : the truth about how innovative companies and people generate great ideas / / David Burkus ; cover design by Adrian Morgan ; cover photograph by Andrew Rich
The myths of creativity : the truth about how innovative companies and people generate great ideas / / David Burkus ; cover design by Adrian Morgan ; cover photograph by Andrew Rich
Autore Burkus David <1983->
Edizione [First edition.]
Pubbl/distr/stampa San Francisco, California : , : Jossey-Bass, , 2014
Descrizione fisica 1 online resource (227 p.)
Disciplina 658.3
Altri autori (Persone) MorganAdrian
RichAndrew
Soggetto topico Creative ability in business
Creative thinking
New products
Technological innovations
Soggetto genere / forma Electronic books.
ISBN 1-118-72976-5
Classificazione BUS000000
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Cover; Title page; Copyright page; Dedication; Contents; 1: The Creative Mythology; 2: The Eureka Myth; 3: The Breed Myth; 4: The Originality Myth; 5: The Expert Myth; 6: The Incentive Myth; 7: The Lone Creator Myth; 8: The Brainstorming Myth; 9: The Cohesive Myth; 10: The Constraints Myth; 11: The Mousetrap Myth; Notes; Acknowledgments; About the Author; Index
Record Nr. UNINA-9910463169503321
Burkus David <1983->  
San Francisco, California : , : Jossey-Bass, , 2014
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
The myths of creativity : the truth about how innovative companies and people generate great ideas / / David Burkus ; cover design by Adrian Morgan ; cover photograph by Andrew Rich
The myths of creativity : the truth about how innovative companies and people generate great ideas / / David Burkus ; cover design by Adrian Morgan ; cover photograph by Andrew Rich
Autore Burkus David <1983->
Edizione [First edition.]
Pubbl/distr/stampa San Francisco, California : , : Jossey-Bass, , 2014
Descrizione fisica 1 online resource (227 p.)
Disciplina 658.3
Altri autori (Persone) MorganAdrian
RichAndrew
Soggetto topico Creative ability in business
Creative thinking
New products
Technological innovations
ISBN 1-118-72976-5
Classificazione BUS000000
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Cover; Title page; Copyright page; Dedication; Contents; 1: The Creative Mythology; 2: The Eureka Myth; 3: The Breed Myth; 4: The Originality Myth; 5: The Expert Myth; 6: The Incentive Myth; 7: The Lone Creator Myth; 8: The Brainstorming Myth; 9: The Cohesive Myth; 10: The Constraints Myth; 11: The Mousetrap Myth; Notes; Acknowledgments; About the Author; Index
Record Nr. UNINA-9910787751303321
Burkus David <1983->  
San Francisco, California : , : Jossey-Bass, , 2014
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
The myths of creativity : the truth about how innovative companies and people generate great ideas / / David Burkus ; cover design by Adrian Morgan ; cover photograph by Andrew Rich
The myths of creativity : the truth about how innovative companies and people generate great ideas / / David Burkus ; cover design by Adrian Morgan ; cover photograph by Andrew Rich
Autore Burkus David <1983->
Edizione [First edition.]
Pubbl/distr/stampa San Francisco, California : , : Jossey-Bass, , 2014
Descrizione fisica 1 online resource (227 p.)
Disciplina 658.3
Altri autori (Persone) MorganAdrian
RichAndrew
Soggetto topico Creative ability in business
Creative thinking
New products
Technological innovations
ISBN 1-118-72976-5
Classificazione BUS000000
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Cover; Title page; Copyright page; Dedication; Contents; 1: The Creative Mythology; 2: The Eureka Myth; 3: The Breed Myth; 4: The Originality Myth; 5: The Expert Myth; 6: The Incentive Myth; 7: The Lone Creator Myth; 8: The Brainstorming Myth; 9: The Cohesive Myth; 10: The Constraints Myth; 11: The Mousetrap Myth; Notes; Acknowledgments; About the Author; Index
Record Nr. UNINA-9910810388203321
Burkus David <1983->  
San Francisco, California : , : Jossey-Bass, , 2014
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Romancing the brand : how brands create strong, intimate relationships with customers / / Tim Halloran ; cover design by Adrian Morgan
Romancing the brand : how brands create strong, intimate relationships with customers / / Tim Halloran ; cover design by Adrian Morgan
Autore Halloran Tim <1969->
Edizione [First edition.]
Pubbl/distr/stampa San Francisco, California : , : Jossey-Bass, , 2014
Descrizione fisica 1 online resource (275 p.)
Disciplina 658.8/27
Altri autori (Persone) MorganAdrian
Soggetto topico Branding (Marketing)
Product management
Customer relations
Soggetto genere / forma Electronic books.
ISBN 1-118-82897-6
1-118-82896-8
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Romance and the brand -- Know yourself -- Know your type -- Meet memorably -- Make it mutual -- Deepen the connection -- Keep love alive -- Making up -- Breaking up and moving on.
Record Nr. UNINA-9910453508603321
Halloran Tim <1969->  
San Francisco, California : , : Jossey-Bass, , 2014
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Romancing the brand : how brands create strong, intimate relationships with customers / / Tim Halloran ; cover design by Adrian Morgan
Romancing the brand : how brands create strong, intimate relationships with customers / / Tim Halloran ; cover design by Adrian Morgan
Autore Halloran Tim <1969->
Edizione [First edition.]
Pubbl/distr/stampa San Francisco, California : , : Jossey-Bass, , 2014
Descrizione fisica 1 online resource (275 p.)
Disciplina 658.8/27
Altri autori (Persone) MorganAdrian
Soggetto topico Branding (Marketing)
Product management
Customer relations
ISBN 1-118-82897-6
1-118-82896-8
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Romance and the brand -- Know yourself -- Know your type -- Meet memorably -- Make it mutual -- Deepen the connection -- Keep love alive -- Making up -- Breaking up and moving on.
Record Nr. UNINA-9910790997303321
Halloran Tim <1969->  
San Francisco, California : , : Jossey-Bass, , 2014
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Romancing the brand : how brands create strong, intimate relationships with customers / / Tim Halloran ; cover design by Adrian Morgan
Romancing the brand : how brands create strong, intimate relationships with customers / / Tim Halloran ; cover design by Adrian Morgan
Autore Halloran Tim <1969->
Edizione [First edition.]
Pubbl/distr/stampa San Francisco, California : , : Jossey-Bass, , 2014
Descrizione fisica 1 online resource (275 p.)
Disciplina 658.8/27
Altri autori (Persone) MorganAdrian
Soggetto topico Branding (Marketing)
Product management
Customer relations
ISBN 1-118-82897-6
1-118-82896-8
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Romance and the brand -- Know yourself -- Know your type -- Meet memorably -- Make it mutual -- Deepen the connection -- Keep love alive -- Making up -- Breaking up and moving on.
Record Nr. UNINA-9910818003303321
Halloran Tim <1969->  
San Francisco, California : , : Jossey-Bass, , 2014
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
The student leadership challenge : five practices for becoming an exemplary leader / / James Kouzes and Barry Posner ; cover design, Adrian Morgan
The student leadership challenge : five practices for becoming an exemplary leader / / James Kouzes and Barry Posner ; cover design, Adrian Morgan
Autore Kouzes James M. <1945->
Edizione [Second edition.]
Pubbl/distr/stampa San Francisco, California : , : The Leadership Challenge, , 2014
Descrizione fisica 1 online resource (306 p.)
Disciplina 378.101
Altri autori (Persone) PosnerBarry
Collana J-B Leadership Challenge: Kouzes/Posner
Soggetto topico College student government
Leadership
Soggetto genere / forma Electronic books.
ISBN 1-118-60255-2
1-118-60253-6
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto The Student Leadership Challenge: Five Practices for Becoming an Exemplary Leader; Copyright; Contents; Important Information About the Student Leadership Practices Inventory® Self Online; Preface: Making Extraordinary Things Happen with Others; The Student Leadership Challenge; A Guide for Student Leaders; Chapter 1: Introduction: When People Are at Their Best as Leaders; The Five Practices of Exemplary Leadership; Model the Way; Inspire a Shared Vision; Challenge the Process; Enable Others to Act; Encourage the Heart; The Ten Commitments of Exemplary Leadership
The Five Practices Make a Difference You Make a Difference; Notes; Practice 1: Model the Way; Chapter 2: Commitment #1: Clarify Values; Find Your Voice; Let Your Values Guide You; Say It in Your Own Words; Clarify Values to Spark Commitment; Affirm Shared Values; Give People Reasons to Care; Forge Unity, Don't Force It; Take Action: Clarify Values; Notes; Chapter 3: Commitment #2: Set the Example; Live the Shared Values; Spend Your Time and Attention Wisely; Watch Your Language; Ask Purposeful Questions; Seek Feedback; Teach Others to Model the Values; Confront Critical Incidents; Tell Stories
Reinforce Through Systems and Processes Take Action: Set the Example; Notes; Practice 2: Inspire a Shared Vision; Chapter 4: Commitment #3: Envision the Future; Imagine the Possibilities; Reflect on Your Past; Attend to the Present; Imagine the Future; Feel Your Passion; Find a Common Purpose; Listen Deeply to Others; Make It a Cause for Commitment; Look Forward in Times of Rapid Change; Take Action: Envision the Future; Notes; Chapter 5: Commitment #4: Enlist Others; Appeal to Common Ideals; Connect to What's Meaningful to Others; Take Pride in Being Unique
Align Your Dream with the People's Dream Animate the Vision; Use Symbolic Language; Make Images of the Future; Practice Positive Communication; Express Your Emotions; Speak Genuinely; Take Action: Enlist Others; Notes; Practice 3: Challenge the Process; Chapter 6: Commitment #5: Search for Opportunities; Seize the Initiative; Make Something Happen; Encourage Initiative in Others; Challenge with Purpose; Exercise Outsight; Look Outside Your Experience; Look Out for Good Ideas; Treat Every Experience as an Adventure; Take Action: Search for Opportunities; Notes
Chapter 7: Commitment #6: Experiment and Take Risks Generate Small Wins; Break It Down; Build Psychological Hardiness; Learn from Experience; Be an Active Learner; Create an Environment for Learning; Strengthen Resilience; Take Action: Experiment and Take Risks; Notes; Practice 4: Enable Others to Act; Chapter 8: Commitment #7: Foster Collaboration; Create a Climate of Trust; Be the First to Trust; Show Concern for Others; Share Knowledge and Information; Facilitate Relationships; Develop Cooperative Goals and Roles; Support Standards of Reciprocity; Structure Projects to Promote Joint Effort
Support Face-to-Face Interactions
Record Nr. UNINA-9910453718403321
Kouzes James M. <1945->  
San Francisco, California : , : The Leadership Challenge, , 2014
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui