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60-minute brand strategist [[electronic resource] ] : the essential brand book for marketing professionals / / Idris Mootee
| 60-minute brand strategist [[electronic resource] ] : the essential brand book for marketing professionals / / Idris Mootee |
| Autore | Mootee Idris <1958-> |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, NJ, : Wiley, c2013 |
| Descrizione fisica | 1 online resource (256 p.) |
| Disciplina | 658.8/27 |
| Soggetto topico |
Branding (Marketing)
Marketing |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-118-65982-1
1-118-65996-1 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction -- All about brands -- Branding in a postmodern culture -- Strategic perspective of branding -- Managing brand value -- About the author. |
| Record Nr. | UNINA-9910463255403321 |
Mootee Idris <1958->
|
||
| Hoboken, NJ, : Wiley, c2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
60-minute brand strategist : the essential brand book for marketing professionals / / Idris Mootee
| 60-minute brand strategist : the essential brand book for marketing professionals / / Idris Mootee |
| Autore | Mootee Idris <1958-> |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, NJ, : Wiley, c2013 |
| Descrizione fisica | 1 online resource (x, 246 pages) : illustrations (some color) |
| Disciplina | 658.8/27 |
| Collana | Gale eBooks |
| Soggetto topico | Branding (Marketing) |
| ISBN |
1-118-65982-1
1-118-65996-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction -- All about brands -- Branding in a postmodern culture -- Strategic perspective of branding -- Managing brand value -- About the author. |
| Record Nr. | UNINA-9910786972903321 |
|
Mootee Idris <1958->
|
||
| Hoboken, NJ, : Wiley, c2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
60-minute brand strategist : the essential brand book for marketing professionals / / Idris Mootee
| 60-minute brand strategist : the essential brand book for marketing professionals / / Idris Mootee |
| Autore | Mootee Idris <1958-> |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, NJ, : Wiley, c2013 |
| Descrizione fisica | 1 online resource (x, 246 pages) : illustrations (some color) |
| Disciplina | 658.8/27 |
| Collana | Gale eBooks |
| Soggetto topico | Branding (Marketing) |
| ISBN |
1-118-65982-1
1-118-65996-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction -- All about brands -- Branding in a postmodern culture -- Strategic perspective of branding -- Managing brand value -- About the author. |
| Record Nr. | UNINA-9910811014303321 |
|
Mootee Idris <1958->
|
||
| Hoboken, NJ, : Wiley, c2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Design thinking for strategic innovation : what they can't teach you at business or design school / / Idris Mootee
| Design thinking for strategic innovation : what they can't teach you at business or design school / / Idris Mootee |
| Autore | Mootee Idris <1958-> |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, N.J., : Wiley, 2013 |
| Descrizione fisica | 1 online resource (210 p.) |
| Disciplina | 658.4063 |
| Soggetto topico |
Industrial design
Product design |
| ISBN |
1-118-74868-9
1-118-74885-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Design Thinking for Strategic Innovation; Copyright; Contents; Acknowldgments; Forword; Scene 01: There's No More Business As Usual; The Butterfly Effect and Long-Range Planning; Applied Design Thinking Is Strategic Innovation; Time to Think beyond Crisis Mode; Changing Management Paradigms; Scene 02: What Is Design Thinking, Really?; Is Design Thinking a Science or an Art?; Design Thinking Has Been Oversimplified; Scene 03: Applied Design Thinking in Business and Strategy; Design Thinking to the Rescue; We've Lost Touch with What's around Us
Every Future Business Leader Needs to Be a Good Design ThinkerThe 10 Design Thinking Principles That Redefine Business Management; 01 Design Thinking Is Action - Oriented; 02 Design Thinking Is Comfortable with Change; 03 Design Thinking Is Human - Centric -; 04 Design Thinking Integrates Foresight; 05 Design Thinking Is a Dynamic Constructive Process; 06 Design Thinking Promotes EMpathy; 07 Design Thinking Reduces Risks; 08 Design Thinking Can Create Meaning; 09 Design Thinking Can Bring Enterprise Creativity to Next Level; 10 Design Thinking Is The New Competitive Logic of Business Strategy Scene 04: Introducing the Design Thinking MBABusiness Challenge 01: Growth; Growth Needs a Strategy, and Every Strategy Needs a Story; Design Thinking Approach 01: Storytelling; Building Empathy and Empowering Transformation; Business Challenge 02: Predictability; Design Thinking Approach 02: Strategic Foresight; Why Does Business Need Strategic Foresight?; Design Thinking and Strategic Foresight?; What Are Weak Signals?; Business Challenge 03: Change; Design Thinking Approach 03: Sense making; From Sensing to Sense Making; Business Challenge 04: Maintaining Relevance Design Thinking Approach 04: Value RedefinitionBusiness Challenge 05: Extreme Competition; Design Thinking Approach 05: Experience Design; Understanding the Four Key Dimensions of Experience Design; Business Challenge 06: Standardization; Design Thinking Approach 06: Humanization; Humanization From and Within Culture; Humanizing Through Language; Business Challenge 07: Creative Culture; Design Thinking Approach 07: Rapid Prototyping; The Benefits of Prototyping in Business Design; Building, Fostering, and Embedding Creative Confidence; Business Challenge 08: Strategy and Organization Design Thinking Approach 08: Business Model DesignThe Functions and Overcomplexity of Business Models; What's the Difference Between Business Model and Business Strategy?; Business Model Versus Business Strategy; Business Model Design Framework; Starting with the Concept Metaphor; Scene 05: Hiring Design Thinkers Is Not Enough; We Need to Create Design Thinking Companies; About the Author; Photo Credits; Index |
| Record Nr. | UNINA-9910790561103321 |
|
Mootee Idris <1958->
|
||
| Hoboken, N.J., : Wiley, 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Design thinking for strategic innovation : what they can't teach you at business or design school / / Idris Mootee
| Design thinking for strategic innovation : what they can't teach you at business or design school / / Idris Mootee |
| Autore | Mootee Idris <1958-> |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, N.J., : Wiley, 2013 |
| Descrizione fisica | 1 online resource (210 p.) |
| Disciplina | 658.4063 |
| Soggetto topico |
Industrial design
Product design |
| ISBN |
1-118-74868-9
1-118-74885-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Design Thinking for Strategic Innovation; Copyright; Contents; Acknowldgments; Forword; Scene 01: There's No More Business As Usual; The Butterfly Effect and Long-Range Planning; Applied Design Thinking Is Strategic Innovation; Time to Think beyond Crisis Mode; Changing Management Paradigms; Scene 02: What Is Design Thinking, Really?; Is Design Thinking a Science or an Art?; Design Thinking Has Been Oversimplified; Scene 03: Applied Design Thinking in Business and Strategy; Design Thinking to the Rescue; We've Lost Touch with What's around Us
Every Future Business Leader Needs to Be a Good Design ThinkerThe 10 Design Thinking Principles That Redefine Business Management; 01 Design Thinking Is Action - Oriented; 02 Design Thinking Is Comfortable with Change; 03 Design Thinking Is Human - Centric -; 04 Design Thinking Integrates Foresight; 05 Design Thinking Is a Dynamic Constructive Process; 06 Design Thinking Promotes EMpathy; 07 Design Thinking Reduces Risks; 08 Design Thinking Can Create Meaning; 09 Design Thinking Can Bring Enterprise Creativity to Next Level; 10 Design Thinking Is The New Competitive Logic of Business Strategy Scene 04: Introducing the Design Thinking MBABusiness Challenge 01: Growth; Growth Needs a Strategy, and Every Strategy Needs a Story; Design Thinking Approach 01: Storytelling; Building Empathy and Empowering Transformation; Business Challenge 02: Predictability; Design Thinking Approach 02: Strategic Foresight; Why Does Business Need Strategic Foresight?; Design Thinking and Strategic Foresight?; What Are Weak Signals?; Business Challenge 03: Change; Design Thinking Approach 03: Sense making; From Sensing to Sense Making; Business Challenge 04: Maintaining Relevance Design Thinking Approach 04: Value RedefinitionBusiness Challenge 05: Extreme Competition; Design Thinking Approach 05: Experience Design; Understanding the Four Key Dimensions of Experience Design; Business Challenge 06: Standardization; Design Thinking Approach 06: Humanization; Humanization From and Within Culture; Humanizing Through Language; Business Challenge 07: Creative Culture; Design Thinking Approach 07: Rapid Prototyping; The Benefits of Prototyping in Business Design; Building, Fostering, and Embedding Creative Confidence; Business Challenge 08: Strategy and Organization Design Thinking Approach 08: Business Model DesignThe Functions and Overcomplexity of Business Models; What's the Difference Between Business Model and Business Strategy?; Business Model Versus Business Strategy; Business Model Design Framework; Starting with the Concept Metaphor; Scene 05: Hiring Design Thinkers Is Not Enough; We Need to Create Design Thinking Companies; About the Author; Photo Credits; Index |
| Record Nr. | UNINA-9910826940703321 |
|
Mootee Idris <1958->
|
||
| Hoboken, N.J., : Wiley, 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||