Sales forecasting management [[electronic resource] ] : a demand management approach / / John T. Mentzer, Mark A. Moon |
Autore | Mentzer John T |
Edizione | [2nd ed.] |
Pubbl/distr/stampa | Thousand Oaks, Calif. ; ; London, : SAGE, c2005 |
Descrizione fisica | 1 online resource (369 p.) |
Disciplina | 658.818 |
Altri autori (Persone) | MoonMark A. <1955-> |
Soggetto topico |
Sales forecasting - Management
Marketing research - Management |
Soggetto genere / forma | Electronic books. |
ISBN |
1-4522-0444-6
1-4522-2237-1 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Cover; Contents; Preface; Chapter 1 - Managing the Sales Forecasting Process; Chapter 2 - Sales Forecasting Performance Measurement; Chapter 3 - Time Series Forecasting Techniques; Chapter 4 - Regression Analysis; Chapter 5 - Qualitative Sales Forecasting; Chapter 6 - Sales Forecasting Systems; Chapter 7 - Benchmark Studies: The Surveys; Chapter 8 - Benchmark Studies: World-Class Forecasting; Chapter 9 - Benchmark Studies: Conducting a Forecasting Audit; Chapter 10 - Managing the Sales Forecasting Function; References; Index; About the Authors |
Record Nr. | UNINA-9910479969703321 |
Mentzer John T
![]() |
||
Thousand Oaks, Calif. ; ; London, : SAGE, c2005 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|
Sales forecasting management [[electronic resource] ] : a demand management approach / / John T. Mentzer, Mark A. Moon |
Autore | Mentzer John T |
Edizione | [2nd ed.] |
Pubbl/distr/stampa | Thousand Oaks, Calif. ; ; London, : SAGE, c2005 |
Descrizione fisica | 1 online resource (xv, 347 p.) : ill |
Disciplina | 658.818 |
Altri autori (Persone) | MoonMark A. <1955-> |
Soggetto topico |
Sales forecasting
Marketing research Marketing - Management |
ISBN |
1-4522-3839-1
1-4522-0444-6 1-4522-2237-1 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Cover; Contents; Preface; Chapter 1 - Managing the Sales Forecasting Process; Chapter 2 - Sales Forecasting Performance Measurement; Chapter 3 - Time Series Forecasting Techniques; Chapter 4 - Regression Analysis; Chapter 5 - Qualitative Sales Forecasting; Chapter 6 - Sales Forecasting Systems; Chapter 7 - Benchmark Studies: The Surveys; Chapter 8 - Benchmark Studies: World-Class Forecasting; Chapter 9 - Benchmark Studies: Conducting a Forecasting Audit; Chapter 10 - Managing the Sales Forecasting Function; References; Index; About the Authors |
Record Nr. | UNINA-9910779498103321 |
Mentzer John T
![]() |
||
Thousand Oaks, Calif. ; ; London, : SAGE, c2005 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|
Sales forecasting management [[electronic resource] ] : a demand management approach / / John T. Mentzer, Mark A. Moon |
Autore | Mentzer John T |
Edizione | [2nd ed.] |
Pubbl/distr/stampa | Thousand Oaks, Calif. ; ; London, : SAGE, c2005 |
Descrizione fisica | 1 online resource (xv, 347 p.) : ill |
Disciplina | 658.818 |
Altri autori (Persone) | MoonMark A. <1955-> |
Soggetto topico |
Sales forecasting
Marketing research Marketing - Management |
ISBN |
1-4522-3839-1
1-4522-0444-6 1-4522-2237-1 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Cover; Contents; Preface; Chapter 1 - Managing the Sales Forecasting Process; Chapter 2 - Sales Forecasting Performance Measurement; Chapter 3 - Time Series Forecasting Techniques; Chapter 4 - Regression Analysis; Chapter 5 - Qualitative Sales Forecasting; Chapter 6 - Sales Forecasting Systems; Chapter 7 - Benchmark Studies: The Surveys; Chapter 8 - Benchmark Studies: World-Class Forecasting; Chapter 9 - Benchmark Studies: Conducting a Forecasting Audit; Chapter 10 - Managing the Sales Forecasting Function; References; Index; About the Authors |
Record Nr. | UNINA-9910822108703321 |
Mentzer John T
![]() |
||
Thousand Oaks, Calif. ; ; London, : SAGE, c2005 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|