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A Concise Guide to Market Research : The Process, Data, and Methods Using IBM SPSS Statistics / / by Marko Sarstedt, Erik Mooi
| A Concise Guide to Market Research : The Process, Data, and Methods Using IBM SPSS Statistics / / by Marko Sarstedt, Erik Mooi |
| Autore | Sarstedt Marko |
| Edizione | [3rd ed. 2019.] |
| Pubbl/distr/stampa | Berlin, Heidelberg : , : Springer Berlin Heidelberg : , : Imprint : Springer, , 2019 |
| Descrizione fisica | 1 online resource (XVII, 396 p. 178 illus., 109 illus. in color.) |
| Disciplina | 658.83 |
| Collana | Springer Texts in Business and Economics |
| Soggetto topico |
Marketing
Management Statistics Statistics in Business, Management, Economics, Finance, Insurance |
| ISBN | 3-662-56707-5 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction to Market Reseach -- The Market Research Process -- Data -- Getting Data -- Descriptive Statistics -- Hypothesis Testing & ANOVA -- Regression Analysis -- Principal Component and Factor Analysis.-Cluster Analysis -- Communicating the Results. . |
| Record Nr. | UNINA-9910337818203321 |
Sarstedt Marko
|
||
| Berlin, Heidelberg : , : Springer Berlin Heidelberg : , : Imprint : Springer, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
A Concise Guide to Market Research : The Process, Data, and Methods Using IBM SPSS Statistics / / by Marko Sarstedt, Erik Mooi
| A Concise Guide to Market Research : The Process, Data, and Methods Using IBM SPSS Statistics / / by Marko Sarstedt, Erik Mooi |
| Autore | Sarstedt Marko |
| Edizione | [2nd ed. 2014.] |
| Pubbl/distr/stampa | Berlin, Heidelberg : , : Springer Berlin Heidelberg : , : Imprint : Springer, , 2014 |
| Descrizione fisica | 1 online resource (XXII, 347 p. 119 illus.) |
| Disciplina | 005.55 |
| Collana | Springer Texts in Business and Economics |
| Soggetto topico |
Marketing
Management Statistics Statistics in Business, Management, Economics, Finance, Insurance |
| ISBN | 3-642-53965-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Preface -- 1 Introduction to Market Research -- 2 The Market Research Process -- 3 Data -- 4 Getting Data -- 5 Descriptive Statistics -- 6 Hypothesis Testing & ANOVA -- 7 Regression Analysis -- 8 Factor Analysis -- 9 Cluster Analysis -- Index. |
| Record Nr. | UNINA-9910298541303321 |
|
Sarstedt Marko
|
||
| Berlin, Heidelberg : , : Springer Berlin Heidelberg : , : Imprint : Springer, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||