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Rethinking public relations : the spin and the substance / / Kevin Moloney
| Rethinking public relations : the spin and the substance / / Kevin Moloney |
| Autore | Moloney Kevin <1943, > |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2000 |
| Descrizione fisica | 1 online resource (ix, 196 pages) |
| Disciplina | 659.2 |
| Collana | Routledge advances in management and business studies Rethinking public relations |
| Soggetto topico |
Public relations
Mass media and business |
| ISBN |
1-134-60358-4
1-280-31773-6 0-203-46250-5 |
| Classificazione | 05.31 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. 'It's a PR job' : the argument in overview -- 2. The PR industry from top to bottom -- 3. Profession of the decade : part one : why so pervasive? -- 4. Profession of the decade : part two : why so insistent? PR links to external and internal media and persuasion -- 5. The balance sheet -- 6. PR as manipulation and propaganda -- 7. Communicative equality and markets -- 8. PR, electoral politics and lobbying -- 9. PR, journalism and the media -- 10. Inside PR -- 11. A beneficial PR. |
| Record Nr. | UNINA-9910679784803321 |
Moloney Kevin <1943, >
|
||
| London ; ; New York : , : Routledge, , 2000 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Rethinking public relations : the spin and the substance / / Kevin Moloney
| Rethinking public relations : the spin and the substance / / Kevin Moloney |
| Autore | Moloney Kevin <1943, > |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2000 |
| Descrizione fisica | 1 online resource (ix, 196 pages) |
| Disciplina | 659.2 |
| Collana | Routledge advances in management and business studies Rethinking public relations |
| Soggetto topico |
Public relations
Mass media and business |
| ISBN |
1-134-60358-4
1-280-31773-6 0-203-46250-5 |
| Classificazione | 05.31 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. 'It's a PR job' : the argument in overview -- 2. The PR industry from top to bottom -- 3. Profession of the decade : part one : why so pervasive? -- 4. Profession of the decade : part two : why so insistent? PR links to external and internal media and persuasion -- 5. The balance sheet -- 6. PR as manipulation and propaganda -- 7. Communicative equality and markets -- 8. PR, electoral politics and lobbying -- 9. PR, journalism and the media -- 10. Inside PR -- 11. A beneficial PR. |
| Record Nr. | UNISA-996197697903316 |
|
Moloney Kevin <1943, >
|
||
| London ; ; New York : , : Routledge, , 2000 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
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