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Encyclopaedia of brand equity management . Vol. III [[electronic resource] /] / edited by Muhammad Mohsin
| Encyclopaedia of brand equity management . Vol. III [[electronic resource] /] / edited by Muhammad Mohsin |
| Pubbl/distr/stampa | Mumbai, : Himalaya Pub. House, 2009 |
| Descrizione fisica | 1 online resource (921 p.) |
| Disciplina | 658.8/27 |
| Altri autori (Persone) | MohsinMuhammad |
| Collana | Encyclopaedia of brand equity management |
| Soggetto topico |
Branding (Marketing)
Brand name products - Management |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-282-84880-1
9786612848803 1-4416-6210-3 93-5043-929-8 600-00-2831-8 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Vol 1 COVER; CONTENTS; INTRODUCTION; FUNDAMENTAL ELEMENTS; BRANDS AND TRADEMARKS; MARKET TESTING; BIBLIOGRAPHY; Vol 2 COVER; CONTENTS; CONCEPT OF BRAND; BRAND AWARENESS; BRAND IMAGE; BRAND MANAGEMENT; BRAND LOYALTY; VALUES IN BRAND EQUITY; MARKETING COMMUNICATIONS; SIGNIFICANCE OF PACKAGING; BIBLIOGRAPHY; Vol 3 COVER; CONTENTS; DEVELOPMENT OF PRODUCT; FUNDAMENTAL ELEMENTS; BRANDS AND TRADEMARKS; MARKET TESTING; BIBLIOGRAPHY |
| Record Nr. | UNINA-9910459351503321 |
| Mumbai, : Himalaya Pub. House, 2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Encyclopaedia of brand equity management . Vol. III [[electronic resource] /] / edited by Muhammad Mohsin
| Encyclopaedia of brand equity management . Vol. III [[electronic resource] /] / edited by Muhammad Mohsin |
| Pubbl/distr/stampa | Mumbai, : Himalaya Pub. House, 2009 |
| Descrizione fisica | 1 online resource (921 p.) |
| Disciplina | 658.8/27 |
| Altri autori (Persone) | MohsinMuhammad |
| Collana | Encyclopaedia of brand equity management |
| Soggetto topico |
Branding (Marketing)
Brand name products - Management |
| ISBN |
1-282-84880-1
9786612848803 1-4416-6210-3 93-5043-929-8 600-00-2831-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Vol 1 COVER; CONTENTS; INTRODUCTION; FUNDAMENTAL ELEMENTS; BRANDS AND TRADEMARKS; MARKET TESTING; BIBLIOGRAPHY; Vol 2 COVER; CONTENTS; CONCEPT OF BRAND; BRAND AWARENESS; BRAND IMAGE; BRAND MANAGEMENT; BRAND LOYALTY; VALUES IN BRAND EQUITY; MARKETING COMMUNICATIONS; SIGNIFICANCE OF PACKAGING; BIBLIOGRAPHY; Vol 3 COVER; CONTENTS; DEVELOPMENT OF PRODUCT; FUNDAMENTAL ELEMENTS; BRANDS AND TRADEMARKS; MARKET TESTING; BIBLIOGRAPHY |
| Record Nr. | UNINA-9910784914603321 |
| Mumbai, : Himalaya Pub. House, 2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Encyclopaedia of brand equity management . Vol. III / / edited by Muhammad Mohsin
| Encyclopaedia of brand equity management . Vol. III / / edited by Muhammad Mohsin |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Mumbai, : Himalaya Pub. House, 2009 |
| Descrizione fisica | 1 online resource (921 p.) |
| Disciplina | 658.8/27 |
| Altri autori (Persone) | MohsinMuhammad |
| Collana | Encyclopaedia of brand equity management |
| Soggetto topico |
Branding (Marketing)
Brand name products - Management |
| ISBN |
1-282-84880-1
9786612848803 1-4416-6210-3 93-5043-929-8 600-00-2831-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Vol 1 COVER; CONTENTS; INTRODUCTION; FUNDAMENTAL ELEMENTS; BRANDS AND TRADEMARKS; MARKET TESTING; BIBLIOGRAPHY; Vol 2 COVER; CONTENTS; CONCEPT OF BRAND; BRAND AWARENESS; BRAND IMAGE; BRAND MANAGEMENT; BRAND LOYALTY; VALUES IN BRAND EQUITY; MARKETING COMMUNICATIONS; SIGNIFICANCE OF PACKAGING; BIBLIOGRAPHY; Vol 3 COVER; CONTENTS; DEVELOPMENT OF PRODUCT; FUNDAMENTAL ELEMENTS; BRANDS AND TRADEMARKS; MARKET TESTING; BIBLIOGRAPHY |
| Record Nr. | UNINA-9910814921203321 |
| Mumbai, : Himalaya Pub. House, 2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||