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Making it in public relations [[electronic resource] ] : an insider's guide to career opportunities / / Leonard Mogel
| Making it in public relations [[electronic resource] ] : an insider's guide to career opportunities / / Leonard Mogel |
| Autore | Mogel Leonard |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | Mahwah, N.J., : Lawrence Erlbaum Associates, 2002 |
| Descrizione fisica | xiii, 349 p. : ill |
| Soggetto topico |
Public relations - United States
Public relations |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-135-64178-1
1-282-32429-2 9786612324291 1-4106-0285-0 0-8058-4021-4 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910454928803321 |
Mogel Leonard
|
||
| Mahwah, N.J., : Lawrence Erlbaum Associates, 2002 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Making it in public relations [[electronic resource] ] : an insider's guide to career opportunities / / Leonard Mogel
| Making it in public relations [[electronic resource] ] : an insider's guide to career opportunities / / Leonard Mogel |
| Autore | Mogel Leonard |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | Mahwah, N.J., : Lawrence Erlbaum Associates, 2002 |
| Descrizione fisica | xiii, 349 p. : ill |
| Disciplina | 659.2 |
| Soggetto topico |
Public relations - United States
Public relations |
| ISBN |
1-135-64178-1
1-282-32429-2 9786612324291 1-4106-0285-0 0-8058-4021-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910780060503321 |
|
Mogel Leonard
|
||
| Mahwah, N.J., : Lawrence Erlbaum Associates, 2002 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Making it in public relations : an insider's guide to career opportunities / / Leonard Mogel
| Making it in public relations : an insider's guide to career opportunities / / Leonard Mogel |
| Autore | Mogel Leonard |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | Mahwah, N.J., : Lawrence Erlbaum Associates, 2002 |
| Descrizione fisica | xiii, 349 p. : ill |
| Disciplina | 659.2 |
| Soggetto topico |
Public relations - United States
Public relations |
| ISBN |
1-135-64178-1
1-282-32429-2 9786612324291 1-4106-0285-0 0-8058-4021-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Book Cover -- Title -- Copyright -- Dedication -- Acknowledgements -- Contents -- Introduction -- Chapter 1 A Very Short History of Public Relations -- Chapter 2 Public Relations: What It Is, What It Does -- Chapter 3 The Components of Public Relations -- Chapter 4 The Public Relations Counsel Firm: Profiles of the 10 Largest -- Chapter 5 Life on the Fast Track at a Small Public Relations Firm -- Chapter 6 An Inside Look at Corporate Affairs at the Bank of America -- Chapter 7 Public Relations for Diverse Organizations -- Chapter 8 Getting the Ink: Media Practice, Media Placement, and Media Relations -- Chapter 9 Internal and Employee Communications, Employee Relations, and Employee Publications -- Chapter 10 Speechwriting, Speechmaking, and Executive Presentations -- Chapter 11 Public Affairs, Lobbying, and Issues Management -- Chapter 12 Public Interest, Public Service -- Chapter 13 Strategic and Integrated Public Relations and Brand Marketing -- Chapter 14 Financial Public Relations and Investor Relations -- Chapter 15 Entertainment and Personal Public Relations -- Chapter 16 Healthcare Marketing and Communications -- Chapter 17 Crisis Communications and Management -- Chapter 18 New Media High-Tech Public Relations -- Chapter 19 Colleges, Extension Programs, and Summer Institutes -- Chapter 20 The Alphabet Organizations of Public Relations -- Chapter 21 Important Publications, Web Sites, and News Services -- Chapter 22 The Job Search -- Chapter 23 The Future Face of Public Relations -- Endnotes -- Glossary -- References -- Recommended Reading -- Author Index. |
| Record Nr. | UNINA-9910821536503321 |
|
Mogel Leonard
|
||
| Mahwah, N.J., : Lawrence Erlbaum Associates, 2002 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||