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Observing the user experience [[electronic resource] ] : a practitioner's guide to user research / / Mike Kuniavsky, Elizabeth Goodman, Andrea Moed
| Observing the user experience [[electronic resource] ] : a practitioner's guide to user research / / Mike Kuniavsky, Elizabeth Goodman, Andrea Moed |
| Autore | Goodman Elizabeth <1976-> |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | Waltham, MA, : Morgan Kaufmann, c2012 |
| Descrizione fisica | 1 online resource (601 p.) |
| Disciplina | 004.2/1 |
| Altri autori (Persone) |
KuniavskyMike
MoedAndrea |
| Collana | Interactive Technologies |
| Soggetto topico |
User-centered system design
Observation (Scientific method) |
| ISBN | 0-12-384870-9 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Front Cover; Observing the User Experience: A Practitioner's Guide to User Research; Copyright; Biographies; Contents; Preface; Who Are You?; What's in This Book?; What's Not in This Book?; Acknowledgments; Part I - Why Research Is Good andHow It Fits into Product Development; Chapter 1 - Introduction; Learning from LEGO; In Conclusion; Chapter 2 - Do a Usability Test Now!; A Nano-usability Test; A Micro-usability Test; What Did You Learn?; What to Do Next; Chapter 3 - Balancing Needs through Iterative Development; Success for End Users Is...; Success for the Company Is...
Success for Advertisers Is...A System of Balance: Iterative Development; Where User Research Fits In; Example: A Scheduling Service; Part II User Experience Research Techniques; Chapter 4 - Research Planning; Setting Goals for Research; Integrating Research and Action; The Format of the Plan; Budgets; Example: Research Plan for Company X; Maintenance; Chapter 5 - Competitive Research; When Competitive Research Is Effective; Competitive Research Methods; Analyzing Competitive Research; Example: A Quick Evaluation of Match.com; Acting on Competitive Research Chapter 6 - Universal Tools: Recruiting and InterviewingRecruiting; Current eCalendar Users; eCalendar Power User; Potential Users; Current User Screener; Interviewing; Chapter 7 - Focus Groups; When Focus Groups Are Appropriate; How to Conduct Focus Groups; Blue Sky and Wrap-Up (10 minutes); Chapter 8 - More Than Words: Object-Based Techniques; When to Use Them; Dialogic Techniques; Writing the Script; Generative Techniques: Making Things; Associative Techniques: Card Sorting; Chapter 9 - Field Visits: Learning from Observation; What Are Field Visits?; How Are Field Visits Used? The Field Visit ProcessNote Taking; Why Can't You Just Ask People?; Conclusion; Chapter 10 - Diary Studies; When to Do a Diary Study; How to Do a Diary Study; Conclusion; Chapter 11 - Usability Tests; When to Test; How to Do It; How to Analyze Usability Tests; Anatomy of a Usability Test Report; Conclusion; Chapter 12 - Surveys; When to Conduct Surveys; How to Field a Survey; How to Analyze Survey Responses; Follow-up and Ongoing Research; Chapter 13 - Global and Cross-Cultural Research; What Is Global and What Is Cross-Cultural?; Research Planning; Consider Travel if You... Consider Remote Research if You...Consider Utilizing Local Research Providers if You...; Multilingual Research; Recruiting; Field Interviews and Observation; Global and Cross-Cultural Surveys; The Elephant in the Room; Tactical Challenges for Implementing Research Plans; Analyzing the Data; Course Corrections; Building Your Global Research Program; Chapter 14 - Others' Hard Work: Published Information and Consultants; Published Information; Hiring Specialists; Request for Proposal; Part 1: Project Summary; Background; Project Description; Part 2: Elements of Your Proposal; Questions; Case Studies Core Competencies |
| Record Nr. | UNINA-9910790321203321 |
Goodman Elizabeth <1976->
|
||
| Waltham, MA, : Morgan Kaufmann, c2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Observing the user experience [[electronic resource] ] : a practitioner's guide to user research / / Mike Kuniavsky, Elizabeth Goodman, Andrea Moed
| Observing the user experience [[electronic resource] ] : a practitioner's guide to user research / / Mike Kuniavsky, Elizabeth Goodman, Andrea Moed |
| Autore | Kuniavsky Mike |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | Waltham, MA, : Morgan Kaufmann, c2012 |
| Descrizione fisica | 1 online resource (601 p.) |
| Disciplina | 004.2/1 |
| Altri autori (Persone) |
GoodmanElizabeth <1976->
MoedAndrea |
| Collana | Interactive Technologies |
| Soggetto topico |
User-centered system design
Observation (Scientific method) |
| Soggetto genere / forma | Electronic books. |
| ISBN | 0-12-384870-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Front Cover; Observing the User Experience: A Practitioner's Guide to User Research; Copyright; Biographies; Contents; Preface; Who Are You?; What's in This Book?; What's Not in This Book?; Acknowledgments; Part I - Why Research Is Good andHow It Fits into Product Development; Chapter 1 - Introduction; Learning from LEGO; In Conclusion; Chapter 2 - Do a Usability Test Now!; A Nano-usability Test; A Micro-usability Test; What Did You Learn?; What to Do Next; Chapter 3 - Balancing Needs through Iterative Development; Success for End Users Is...; Success for the Company Is...
Success for Advertisers Is...A System of Balance: Iterative Development; Where User Research Fits In; Example: A Scheduling Service; Part II User Experience Research Techniques; Chapter 4 - Research Planning; Setting Goals for Research; Integrating Research and Action; The Format of the Plan; Budgets; Example: Research Plan for Company X; Maintenance; Chapter 5 - Competitive Research; When Competitive Research Is Effective; Competitive Research Methods; Analyzing Competitive Research; Example: A Quick Evaluation of Match.com; Acting on Competitive Research Chapter 6 - Universal Tools: Recruiting and InterviewingRecruiting; Current eCalendar Users; eCalendar Power User; Potential Users; Current User Screener; Interviewing; Chapter 7 - Focus Groups; When Focus Groups Are Appropriate; How to Conduct Focus Groups; Blue Sky and Wrap-Up (10 minutes); Chapter 8 - More Than Words: Object-Based Techniques; When to Use Them; Dialogic Techniques; Writing the Script; Generative Techniques: Making Things; Associative Techniques: Card Sorting; Chapter 9 - Field Visits: Learning from Observation; What Are Field Visits?; How Are Field Visits Used? The Field Visit ProcessNote Taking; Why Can't You Just Ask People?; Conclusion; Chapter 10 - Diary Studies; When to Do a Diary Study; How to Do a Diary Study; Conclusion; Chapter 11 - Usability Tests; When to Test; How to Do It; How to Analyze Usability Tests; Anatomy of a Usability Test Report; Conclusion; Chapter 12 - Surveys; When to Conduct Surveys; How to Field a Survey; How to Analyze Survey Responses; Follow-up and Ongoing Research; Chapter 13 - Global and Cross-Cultural Research; What Is Global and What Is Cross-Cultural?; Research Planning; Consider Travel if You... Consider Remote Research if You...Consider Utilizing Local Research Providers if You...; Multilingual Research; Recruiting; Field Interviews and Observation; Global and Cross-Cultural Surveys; The Elephant in the Room; Tactical Challenges for Implementing Research Plans; Analyzing the Data; Course Corrections; Building Your Global Research Program; Chapter 14 - Others' Hard Work: Published Information and Consultants; Published Information; Hiring Specialists; Request for Proposal; Part 1: Project Summary; Background; Project Description; Part 2: Elements of Your Proposal; Questions; Case Studies Core Competencies |
| Record Nr. | UNINA-9910462508903321 |
|
Kuniavsky Mike
|
||
| Waltham, MA, : Morgan Kaufmann, c2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Observing the user experience : a practitioner's guide to user research / / Mike Kuniavsky, Elizabeth Goodman, Andrea Moed
| Observing the user experience : a practitioner's guide to user research / / Mike Kuniavsky, Elizabeth Goodman, Andrea Moed |
| Autore | Kuniavsky Mike |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | Waltham, MA, : Morgan Kaufmann, c2012 |
| Descrizione fisica | 1 online resource (601 p.) |
| Disciplina | 004.2/1 |
| Altri autori (Persone) |
GoodmanElizabeth <1976->
MoedAndrea |
| Collana | Interactive Technologies |
| Soggetto topico |
User-centered system design
Observation (Scientific method) |
| ISBN |
9780123848703
0123848709 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Front Cover; Observing the User Experience: A Practitioner's Guide to User Research; Copyright; Biographies; Contents; Preface; Who Are You?; What's in This Book?; What's Not in This Book?; Acknowledgments; Part I - Why Research Is Good andHow It Fits into Product Development; Chapter 1 - Introduction; Learning from LEGO; In Conclusion; Chapter 2 - Do a Usability Test Now!; A Nano-usability Test; A Micro-usability Test; What Did You Learn?; What to Do Next; Chapter 3 - Balancing Needs through Iterative Development; Success for End Users Is...; Success for the Company Is...
Success for Advertisers Is...A System of Balance: Iterative Development; Where User Research Fits In; Example: A Scheduling Service; Part II User Experience Research Techniques; Chapter 4 - Research Planning; Setting Goals for Research; Integrating Research and Action; The Format of the Plan; Budgets; Example: Research Plan for Company X; Maintenance; Chapter 5 - Competitive Research; When Competitive Research Is Effective; Competitive Research Methods; Analyzing Competitive Research; Example: A Quick Evaluation of Match.com; Acting on Competitive Research Chapter 6 - Universal Tools: Recruiting and InterviewingRecruiting; Current eCalendar Users; eCalendar Power User; Potential Users; Current User Screener; Interviewing; Chapter 7 - Focus Groups; When Focus Groups Are Appropriate; How to Conduct Focus Groups; Blue Sky and Wrap-Up (10 minutes); Chapter 8 - More Than Words: Object-Based Techniques; When to Use Them; Dialogic Techniques; Writing the Script; Generative Techniques: Making Things; Associative Techniques: Card Sorting; Chapter 9 - Field Visits: Learning from Observation; What Are Field Visits?; How Are Field Visits Used? The Field Visit ProcessNote Taking; Why Can't You Just Ask People?; Conclusion; Chapter 10 - Diary Studies; When to Do a Diary Study; How to Do a Diary Study; Conclusion; Chapter 11 - Usability Tests; When to Test; How to Do It; How to Analyze Usability Tests; Anatomy of a Usability Test Report; Conclusion; Chapter 12 - Surveys; When to Conduct Surveys; How to Field a Survey; How to Analyze Survey Responses; Follow-up and Ongoing Research; Chapter 13 - Global and Cross-Cultural Research; What Is Global and What Is Cross-Cultural?; Research Planning; Consider Travel if You... Consider Remote Research if You...Consider Utilizing Local Research Providers if You...; Multilingual Research; Recruiting; Field Interviews and Observation; Global and Cross-Cultural Surveys; The Elephant in the Room; Tactical Challenges for Implementing Research Plans; Analyzing the Data; Course Corrections; Building Your Global Research Program; Chapter 14 - Others' Hard Work: Published Information and Consultants; Published Information; Hiring Specialists; Request for Proposal; Part 1: Project Summary; Background; Project Description; Part 2: Elements of Your Proposal; Questions; Case Studies Core Competencies |
| Altri titoli varianti | User experience |
| Record Nr. | UNINA-9910962346403321 |
|
Kuniavsky Mike
|
||
| Waltham, MA, : Morgan Kaufmann, c2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||