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Fundamentals of writing for marketing and public relations [[electronic resource] ] : a step-by-step guide for quick and effective results / / Janet Mizrahi
| Fundamentals of writing for marketing and public relations [[electronic resource] ] : a step-by-step guide for quick and effective results / / Janet Mizrahi |
| Autore | Mizrahi Janet |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | [New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, 2010 |
| Descrizione fisica | 1 online resource (109 p.) |
| Disciplina | 808.06665 |
| Collana | Corporate communication collection |
| Soggetto topico |
Business writing
Communication in marketing Public relations |
| Soggetto genere / forma | Electronic books. |
| Soggetto non controllato |
Marketing style
Press release News release Brochure Blog Microblog Tweet Newsletter E-newsletter Web copy Web writing Website Public relations Marketing Writing Pitch letter Media kit Press kit Marcom |
| ISBN |
1-283-89272-3
1-78034-430-9 1-60649-174-1 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | List of illustrations -- Acknowledgments -- 1. Basic writing guidelines -- 2. Writing news releases -- 3. Writing newsletters -- 4. Writing brochures -- 5. Writing web copy -- 6. Writing for social media: blogs and microblogs -- 7. Media kits -- Notes -- References -- Index. |
| Record Nr. | UNINA-9910456969503321 |
Mizrahi Janet
|
||
| [New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Fundamentals of writing for marketing and public relations [[electronic resource] ] : a step-by-step guide for quick and effective results / / Janet Mizrahi
| Fundamentals of writing for marketing and public relations [[electronic resource] ] : a step-by-step guide for quick and effective results / / Janet Mizrahi |
| Autore | Mizrahi Janet |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | [New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, 2010 |
| Descrizione fisica | 1 online resource (109 p.) |
| Disciplina | 808.06665 |
| Collana | Corporate communication collection |
| Soggetto topico |
Business writing
Communication in marketing Public relations |
| Soggetto non controllato |
Marketing style
Press release News release Brochure Blog Microblog Tweet Newsletter E-newsletter Web copy Web writing Website Public relations Marketing Writing Pitch letter Media kit Press kit Marcom |
| ISBN |
1-283-89272-3
1-78034-430-9 1-60649-174-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | List of illustrations -- Acknowledgments -- 1. Basic writing guidelines -- 2. Writing news releases -- 3. Writing newsletters -- 4. Writing brochures -- 5. Writing web copy -- 6. Writing for social media: blogs and microblogs -- 7. Media kits -- Notes -- References -- Index. |
| Record Nr. | UNINA-9910781691403321 |
|
Mizrahi Janet
|
||
| [New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Fundamentals of writing for marketing and public relations : a step-by-step guide for quick and effective results / / Janet Mizrahi
| Fundamentals of writing for marketing and public relations : a step-by-step guide for quick and effective results / / Janet Mizrahi |
| Autore | Mizrahi Janet |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | [New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, 2010 |
| Descrizione fisica | 1 online resource (109 p.) |
| Disciplina | 808.06665 |
| Collana | Corporate communication collection |
| Soggetto topico |
Business writing
Communication in marketing Public relations |
| Soggetto non controllato |
Marketing style
Press release News release Brochure Blog Microblog Tweet Newsletter E-newsletter Web copy Web writing Website Public relations Marketing Writing Pitch letter Media kit Press kit Marcom |
| ISBN |
1-283-89272-3
1-78034-430-9 1-60649-174-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | List of illustrations -- Acknowledgments -- 1. Basic writing guidelines -- 2. Writing news releases -- 3. Writing newsletters -- 4. Writing brochures -- 5. Writing web copy -- 6. Writing for social media: blogs and microblogs -- 7. Media kits -- Notes -- References -- Index. |
| Record Nr. | UNINA-9910814883503321 |
|
Mizrahi Janet
|
||
| [New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Web content : a writer's guide / / Janet Mizrahi
| Web content : a writer's guide / / Janet Mizrahi |
| Autore | Mizrahi Janet |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2013 |
| Descrizione fisica | 1 online resource (120 p.) |
| Disciplina | 006.3 |
| Collana | Corporate communication collection |
| Soggetto topico | Online authorship |
| Soggetto genere / forma | Electronic books. |
| Soggetto non controllato |
web content
web copy digital content web writing content provider web communication web text online writing content development internet content provider |
| ISBN | 1-60649-661-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Writing as a professional -- 2. Web writing characteristics and style -- 3. Web design basics for writers -- 4. Writing website content -- 5. Writing newsletters and web articles -- 6. Writing for social media -- 7. Writing other frequently used web genres -- Conclusion -- Notes -- References -- Index. |
| Record Nr. | UNINA-9910452875903321 |
|
Mizrahi Janet
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Web content : a writer's guide / / Janet Mizrahi
| Web content : a writer's guide / / Janet Mizrahi |
| Autore | Mizrahi Janet |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2013 |
| Descrizione fisica | 1 online resource (120 p.) |
| Disciplina | 006.3 |
| Collana | Corporate communication collection |
| Soggetto topico | Online authorship |
| Soggetto non controllato |
web content
web copy digital content web writing content provider web communication web text online writing content development internet content provider |
| ISBN | 1-60649-661-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Writing as a professional -- 2. Web writing characteristics and style -- 3. Web design basics for writers -- 4. Writing website content -- 5. Writing newsletters and web articles -- 6. Writing for social media -- 7. Writing other frequently used web genres -- Conclusion -- Notes -- References -- Index. |
| Record Nr. | UNINA-9910790574103321 |
|
Mizrahi Janet
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Web content : a writer's guide / / Janet Mizrahi
| Web content : a writer's guide / / Janet Mizrahi |
| Autore | Mizrahi Janet |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2013 |
| Descrizione fisica | 1 online resource (120 p.) |
| Disciplina | 006.3 |
| Collana | Corporate communication collection |
| Soggetto topico | Online authorship |
| Soggetto non controllato |
web content
web copy digital content web writing content provider web communication web text online writing content development internet content provider |
| ISBN | 1-60649-661-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Writing as a professional -- 2. Web writing characteristics and style -- 3. Web design basics for writers -- 4. Writing website content -- 5. Writing newsletters and web articles -- 6. Writing for social media -- 7. Writing other frequently used web genres -- Conclusion -- Notes -- References -- Index. |
| Record Nr. | UNINA-9910815321203321 |
|
Mizrahi Janet
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Writing for public relations : a practical guide for professionals / / Janet Mizrahi
| Writing for public relations : a practical guide for professionals / / Janet Mizrahi |
| Autore | Mizrahi Janet |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 |
| Descrizione fisica | 1 online resource (136 pages) : illustrations |
| Disciplina | 808.06665 |
| Collana | Corporate communication collection |
| Soggetto topico |
Business writing
Public relations |
| Soggetto genere / forma | Electronic books. |
| Soggetto non controllato |
blog
brochure e-newsletter marcom marketing marketing style media kit microblog news release newsletter pitch letter press kit press release public relations social media Tweet web copy web writing website writing |
| ISBN | 1-63157-306-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Writing as a public relations professional -- 2. Routine communication -- 3. Writing news releases -- 4. Newsletters -- 5. Brochures -- 6. Media kits -- 7. Website content -- 8. Social media -- Appendix. Sample documents -- Notes -- References -- Index. |
| Record Nr. | UNINA-9910460667003321 |
|
Mizrahi Janet
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Writing for public relations : a practical guide for professionals / / Janet Mizrahi
| Writing for public relations : a practical guide for professionals / / Janet Mizrahi |
| Autore | Mizrahi Janet |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 |
| Descrizione fisica | 1 online resource (136 pages) : illustrations |
| Disciplina | 808.06665 |
| Collana | Corporate communication collection |
| Soggetto topico |
Business writing
Public relations |
| Soggetto non controllato |
blog
brochure e-newsletter marcom marketing marketing style media kit microblog news release newsletter pitch letter press kit press release public relations social media Tweet web copy web writing website writing |
| ISBN | 1-63157-306-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Writing as a public relations professional -- 2. Routine communication -- 3. Writing news releases -- 4. Newsletters -- 5. Brochures -- 6. Media kits -- 7. Website content -- 8. Social media -- Appendix. Sample documents -- Notes -- References -- Index. |
| Record Nr. | UNINA-9910797959703321 |
|
Mizrahi Janet
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Writing for public relations : a practical guide for professionals / / Janet Mizrahi
| Writing for public relations : a practical guide for professionals / / Janet Mizrahi |
| Autore | Mizrahi Janet |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 |
| Descrizione fisica | 1 online resource (136 pages) : illustrations |
| Disciplina | 808.06665 |
| Collana | Corporate communication collection |
| Soggetto topico |
Business writing
Public relations |
| Soggetto non controllato |
blog
brochure e-newsletter marcom marketing marketing style media kit microblog news release newsletter pitch letter press kit press release public relations social media Tweet web copy web writing website writing |
| ISBN | 1-63157-306-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Writing as a public relations professional -- 2. Routine communication -- 3. Writing news releases -- 4. Newsletters -- 5. Brochures -- 6. Media kits -- 7. Website content -- 8. Social media -- Appendix. Sample documents -- Notes -- References -- Index. |
| Record Nr. | UNINA-9910815721503321 |
|
Mizrahi Janet
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Writing for the workplace : business communication for professionals / / Janet Mizrahi
| Writing for the workplace : business communication for professionals / / Janet Mizrahi |
| Autore | Mizrahi Janet |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 |
| Descrizione fisica | 1 online resource (164 p.) |
| Disciplina | 808.06665 |
| Collana | Corporate communication collection |
| Soggetto topico |
Business writing
Business communication |
| Soggetto genere / forma | Electronic books. |
| Soggetto non controllato |
business communication
business presentations business writing e-mails employment communication negative news persuasive writing professional communication professional writing reports routine news workplace writing |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I. Writing as a professional -- 1. Fundamentals of professional writing -- 2. Basics of document design -- Part II. Correspondence -- 3. Routine and positive messages -- 4. Persuasive and bad news messages -- 5. Social media and text messages -- Part III. Reports and presentations -- 6. Reports -- 7. Presentations -- Part IV. Employment -- 8. Employment communication -- Appendix A. 20 common writing errors to avoid -- Appendix B. Document samples -- Notes -- References -- Index. |
| Record Nr. | UNINA-9910463741003321 |
|
Mizrahi Janet
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
