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Belief systems, religion, and behavioral economics : marketing in multicultural environments / / Elizabeth A. Minton and Lynn R. Kahle
| Belief systems, religion, and behavioral economics : marketing in multicultural environments / / Elizabeth A. Minton and Lynn R. Kahle |
| Autore | Minton Elizabeth A. |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 |
| Descrizione fisica | 1 online resource (162 p.) |
| Disciplina | 174 |
| Collana | Economics collection |
| Soggetto topico |
Economics - Religious aspects
Economics - Psychological aspects Multiculturalism in advertising Consumer behavior - Religious aspects |
| Soggetto genere / forma | Electronic books. |
| Soggetto non controllato |
religion
religiosity religious affiliation belief systems Christian Jew Muslim Hindu Buddhist Confucianist Taoist behavioral economics consumer behavior decision making morality donation behavior sustainability holidays |
| ISBN | 1-60649-705-7 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Preface -- 1. Behavioral economics and belief systems -- 2. Demystifying belief systems -- 3. Belief systems of the western world & interpretations for behavioral economics -- 4. Belief systems of the eastern world & interpretations for behavioral economics -- 5. The disconnect between belief systems and behavioral economics -- 6. Comparing belief systems: influences on behavioral economics -- 7. Comparing belief systems: influences on consumers -- 8. Managerial implications for businesses -- 9. Cases -- 10. Conclusion -- Appendix -- Notes -- References -- Index. |
| Record Nr. | UNINA-9910464899303321 |
Minton Elizabeth A.
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Belief systems, religion, and behavioral economics : marketing in multicultural environments / / Elizabeth A. Minton and Lynn R. Kahle
| Belief systems, religion, and behavioral economics : marketing in multicultural environments / / Elizabeth A. Minton and Lynn R. Kahle |
| Autore | Minton Elizabeth A. |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 |
| Descrizione fisica | 1 online resource (162 p.) |
| Disciplina | 174 |
| Collana | Economics collection |
| Soggetto topico |
Economics - Religious aspects
Economics - Psychological aspects Multiculturalism in advertising Consumer behavior - Religious aspects |
| Soggetto non controllato |
religion
religiosity religious affiliation belief systems Christian Jew Muslim Hindu Buddhist Confucianist Taoist behavioral economics consumer behavior decision making morality donation behavior sustainability holidays |
| ISBN | 1-60649-705-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Preface -- 1. Behavioral economics and belief systems -- 2. Demystifying belief systems -- 3. Belief systems of the western world & interpretations for behavioral economics -- 4. Belief systems of the eastern world & interpretations for behavioral economics -- 5. The disconnect between belief systems and behavioral economics -- 6. Comparing belief systems: influences on behavioral economics -- 7. Comparing belief systems: influences on consumers -- 8. Managerial implications for businesses -- 9. Cases -- 10. Conclusion -- Appendix -- Notes -- References -- Index. |
| Record Nr. | UNINA-9910789038003321 |
|
Minton Elizabeth A.
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Belief systems, religion, and behavioral economics : marketing in multicultural environments / / Elizabeth A. Minton and Lynn R. Kahle
| Belief systems, religion, and behavioral economics : marketing in multicultural environments / / Elizabeth A. Minton and Lynn R. Kahle |
| Autore | Minton Elizabeth A. |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 |
| Descrizione fisica | 1 online resource (162 p.) |
| Disciplina | 174 |
| Collana | Economics collection |
| Soggetto topico |
Economics - Religious aspects
Economics - Psychological aspects Multiculturalism in advertising Consumer behavior - Religious aspects |
| Soggetto non controllato |
religion
religiosity religious affiliation belief systems Christian Jew Muslim Hindu Buddhist Confucianist Taoist behavioral economics consumer behavior decision making morality donation behavior sustainability holidays |
| ISBN | 1-60649-705-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Preface -- 1. Behavioral economics and belief systems -- 2. Demystifying belief systems -- 3. Belief systems of the western world & interpretations for behavioral economics -- 4. Belief systems of the eastern world & interpretations for behavioral economics -- 5. The disconnect between belief systems and behavioral economics -- 6. Comparing belief systems: influences on behavioral economics -- 7. Comparing belief systems: influences on consumers -- 8. Managerial implications for businesses -- 9. Cases -- 10. Conclusion -- Appendix -- Notes -- References -- Index. |
| Record Nr. | UNINA-9910824043603321 |
|
Minton Elizabeth A.
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||