Info
- Utilizzare la checkbox di selezione a fianco di ciascun documento per attivare le funzionalità di stampa, invio email, download nei formati disponibili del (i) record.
The activation imperative : how to build brands and business by inspiring action / / William Rosen and Laurence Minsky
| The activation imperative : how to build brands and business by inspiring action / / William Rosen and Laurence Minsky |
| Autore | Rosen William <1963-> |
| Pubbl/distr/stampa | Lanham, Maryland : , : Rowman & Littlefield, , 2017 |
| Descrizione fisica | 1 online resource (223 pages) : color illustrations |
| Disciplina | 658.827 |
| Soggetto topico |
Branding (Marketing)
Product management |
| ISBN | 1-4422-5705-9 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Aim for greater roi: the activation imperative method -- Ready, set, aim -- Broadcast, billboards, branding, and more -- Start with the shopper (marketing) -- Connecting with digital, social, and mobile -- Come and get it: content and in-bound marketing -- The importance of being direct (database and CRM, too) -- Join us: the world of participation and promotion marketing -- Are you experiential? -- Now a word from your sponsor(ships) -- Build your relationship(s) with PR and brand journalism -- Aim for optimal activation. |
| Record Nr. | UNINA-9910798953203321 |
Rosen William <1963->
|
||
| Lanham, Maryland : , : Rowman & Littlefield, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The activation imperative : how to build brands and business by inspiring action / / William Rosen and Laurence Minsky
| The activation imperative : how to build brands and business by inspiring action / / William Rosen and Laurence Minsky |
| Autore | Rosen William <1963-> |
| Pubbl/distr/stampa | Lanham, Maryland : , : Rowman & Littlefield, , 2017 |
| Descrizione fisica | 1 online resource (223 pages) : color illustrations |
| Disciplina | 658.827 |
| Soggetto topico |
Branding (Marketing)
Product management |
| ISBN | 1-4422-5705-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Aim for greater roi: the activation imperative method -- Ready, set, aim -- Broadcast, billboards, branding, and more -- Start with the shopper (marketing) -- Connecting with digital, social, and mobile -- Come and get it: content and in-bound marketing -- The importance of being direct (database and CRM, too) -- Join us: the world of participation and promotion marketing -- Are you experiential? -- Now a word from your sponsor(ships) -- Build your relationship(s) with PR and brand journalism -- Aim for optimal activation. |
| Record Nr. | UNINA-9910810267703321 |
|
Rosen William <1963->
|
||
| Lanham, Maryland : , : Rowman & Littlefield, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||