The activation imperative : how to build brands and business by inspiring action / / William Rosen and Laurence Minsky |
Autore | Rosen William <1963-> |
Pubbl/distr/stampa | Lanham, Maryland : , : Rowman & Littlefield, , 2017 |
Descrizione fisica | 1 online resource (223 pages) : color illustrations |
Disciplina | 658.827 |
Soggetto topico |
Branding (Marketing)
Product management |
ISBN | 1-4422-5705-9 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Aim for greater roi: the activation imperative method -- Ready, set, aim -- Broadcast, billboards, branding, and more -- Start with the shopper (marketing) -- Connecting with digital, social, and mobile -- Come and get it: content and in-bound marketing -- The importance of being direct (database and CRM, too) -- Join us: the world of participation and promotion marketing -- Are you experiential? -- Now a word from your sponsor(ships) -- Build your relationship(s) with PR and brand journalism -- Aim for optimal activation. |
Record Nr. | UNINA-9910798953203321 |
Rosen William <1963->
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Lanham, Maryland : , : Rowman & Littlefield, , 2017 | ||
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Lo trovi qui: Univ. Federico II | ||
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The activation imperative : how to build brands and business by inspiring action / / William Rosen and Laurence Minsky |
Autore | Rosen William <1963-> |
Pubbl/distr/stampa | Lanham, Maryland : , : Rowman & Littlefield, , 2017 |
Descrizione fisica | 1 online resource (223 pages) : color illustrations |
Disciplina | 658.827 |
Soggetto topico |
Branding (Marketing)
Product management |
ISBN | 1-4422-5705-9 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Aim for greater roi: the activation imperative method -- Ready, set, aim -- Broadcast, billboards, branding, and more -- Start with the shopper (marketing) -- Connecting with digital, social, and mobile -- Come and get it: content and in-bound marketing -- The importance of being direct (database and CRM, too) -- Join us: the world of participation and promotion marketing -- Are you experiential? -- Now a word from your sponsor(ships) -- Build your relationship(s) with PR and brand journalism -- Aim for optimal activation. |
Record Nr. | UNINA-9910810267703321 |
Rosen William <1963->
![]() |
||
Lanham, Maryland : , : Rowman & Littlefield, , 2017 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|