The inscrutable shopper [[electronic resource] ] : consumer resistance in retail / / Stella Minahan, Sean Sands, Carla Ferraro |
Autore | Minahan Stella |
Edizione | [1st ed.] |
Pubbl/distr/stampa | [New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, c2012 |
Descrizione fisica | 1 online resource (164 p.) |
Disciplina | 658.8342 |
Altri autori (Persone) |
SandsSean
FerraroCarla |
Collana | Consumer behavior collection |
Soggetto topico |
Consumer behavior
Consumption (Economics) Marketing |
Soggetto genere / forma | Electronic books. |
Soggetto non controllato |
Consumer resistance
anticonsumption retail strategy consumer behavior environmentalism green consumer consumer boycotts |
ISBN |
1-78268-109-4
1-283-89273-1 1-60649-172-5 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Introduction -- Part I. Retailing and the consumer -- 1. A brief history of the consumer society -- 2. A brief history of shopping -- 3. The inscrutable shopper -- Part II. Elements of consumer resistance -- 4. A model of consumer resistance -- 5. Responses: mainstream and fringe -- Part III. The strategic retailer -- 6. Implications for retailers -- 7. Responsible retailing -- 8. Best practice considerations -- 9. Conclusion -- Notes -- References -- Recommended reading -- Index. |
Record Nr. | UNINA-9910462140603321 |
Minahan Stella
![]() |
||
[New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, c2012 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|
The inscrutable shopper [[electronic resource] ] : consumer resistance in retail / / Stella Minahan, Sean Sands, Carla Ferraro |
Autore | Minahan Stella |
Edizione | [1st ed.] |
Pubbl/distr/stampa | [New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, c2012 |
Descrizione fisica | 1 online resource (164 p.) |
Disciplina | 658.8342 |
Altri autori (Persone) |
SandsSean
FerraroCarla |
Collana | Consumer behavior collection |
Soggetto topico |
Consumer behavior
Consumption (Economics) Marketing |
Soggetto non controllato |
Consumer resistance
anticonsumption retail strategy consumer behavior environmentalism green consumer consumer boycotts |
ISBN |
1-78268-109-4
1-283-89273-1 1-60649-172-5 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Introduction -- Part I. Retailing and the consumer -- 1. A brief history of the consumer society -- 2. A brief history of shopping -- 3. The inscrutable shopper -- Part II. Elements of consumer resistance -- 4. A model of consumer resistance -- 5. Responses: mainstream and fringe -- Part III. The strategic retailer -- 6. Implications for retailers -- 7. Responsible retailing -- 8. Best practice considerations -- 9. Conclusion -- Notes -- References -- Recommended reading -- Index. |
Record Nr. | UNINA-9910790168103321 |
Minahan Stella
![]() |
||
[New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, c2012 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|
The inscrutable shopper : consumer resistance in retail / / Stella Minahan, Sean Sands, Carla Ferraro |
Autore | Minahan Stella |
Edizione | [1st ed.] |
Pubbl/distr/stampa | [New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, c2012 |
Descrizione fisica | 1 online resource (164 p.) |
Disciplina | 658.8342 |
Altri autori (Persone) |
SandsSean
FerraroCarla |
Collana | Consumer behavior collection |
Soggetto topico |
Consumer behavior
Consumption (Economics) Marketing |
Soggetto non controllato |
Consumer resistance
anticonsumption retail strategy consumer behavior environmentalism green consumer consumer boycotts |
ISBN |
1-78268-109-4
1-283-89273-1 1-60649-172-5 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Introduction -- Part I. Retailing and the consumer -- 1. A brief history of the consumer society -- 2. A brief history of shopping -- 3. The inscrutable shopper -- Part II. Elements of consumer resistance -- 4. A model of consumer resistance -- 5. Responses: mainstream and fringe -- Part III. The strategic retailer -- 6. Implications for retailers -- 7. Responsible retailing -- 8. Best practice considerations -- 9. Conclusion -- Notes -- References -- Recommended reading -- Index. |
Record Nr. | UNINA-9910825349203321 |
Minahan Stella
![]() |
||
[New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, c2012 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|