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Designing a successful KM strategy : a guide for the knowledge management professional / / Stephanie Barnes and Nick Milton
| Designing a successful KM strategy : a guide for the knowledge management professional / / Stephanie Barnes and Nick Milton |
| Autore | Barnes Stephanie |
| Pubbl/distr/stampa | Medford, New Jersey : , : Information Today, Inc., , 2015 |
| Descrizione fisica | 1 online resource (225 p.) |
| Disciplina | 658.4/038 |
| Altri autori (Persone) | MiltonN. J (Nick J.) |
| Soggetto topico |
Knowledge management
Organizational learning Organizational change |
| ISBN | 1-57387-715-8 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
""Title Page""; ""Copyright""; ""Dedication""; ""Contents""; ""Figures and Tables""; ""Acknowledgments""; ""Foreword""; ""Introduction""; ""Chapter 1: What Exactly Is Knowledge Management, and Why Do We Need It?""; ""The KM Landscape""; ""A Useful Boston Square""; ""Defining Your Scope""; ""Why is KM Needed Now?""; ""Summary and Next Steps""; ""Chapter 2: The Knowledge Manager Role""; ""Key Elements of the KM Leadership Role""; ""Defining the Knowledge Manager""; ""Other Roles in KM""; ""Summary and Next Steps""; ""Chapter 3: Making the Case for a Knowledge Management Strategy""
""Is Knowledge a Key Business Issue for You?""""Is There Evidence That Management of Knowledge Might Be Sub-Optimal in Your Organization?""; ""Is It Likely That Improved KM Might Add Real Value?""; ""What Evidence Do You Need to Collect?""; ""Who Makes the Decision to Invest?""; ""What Exactly Are You Asking Them to Decide?""; ""Summary and Next Steps""; ""Chapter 4: The Ten Principles Behind Your KM Strategy""; ""KM Strategic Principles""; ""Example of Principles Within a KM Strategy""; ""Summary and Next Steps""; ""Chapter 5: Strategy Structure, and Strategy Input""; ""Interview Approach"" ""Workshop Approach""""Summary and Next Steps""; ""Chapter 6: Identifying the Underlying Business Imperatives and Drivers""; ""The Four Potential Focus Areas""; ""Doers vs. Makers vs. Sellers; Process and Product""; ""Organizational Demographics""; ""Example of Business Imperatives""; ""Summary and Next Steps""; ""Chapter 7: Knowledge Management Vision and Scope""; ""Example Vision Statements""; ""What Will Your Vision Statement Look Like?""; ""Creating the Vision""; ""Defining the Scope""; ""Example Scope Statements""; ""Summary and Next Steps""; ""Chapter 8: Strategic Knowledge Areas"" ""Identifying the Strategic Knowledge Areas""""Ranking the Importance of Your Strategic Knowledge Areas""; ""The Strategy Map: Showing the Link to Business Strategy""; ""Examples of Strategic Knowledge Areas""; ""Summary and Next Steps""; ""Chapter 9: Assessing the Current State of KM in the Organization""; ""Assessment Questions""; ""Assessment Process""; ""What to Do With the Results""; ""Examples""; ""Summary and Next Steps""; ""Chapter 10: Knowledge Management Framework""; ""The Need for a Knowledge Management Framework""; ""Defining the Framework within the Strategy"" ""The Questions You Need to Answer in Order to Define the Framework""""How Do You Find the Answers to These Questions?""; ""Framework Examples""; ""Summary and Next Steps""; ""Chapter 11: Information and Content Management""; ""Knowledge Repository Technology�Requirements Analysis""; ""Information Architecture""; ""Documented Knowledge Lifecycle Process""; ""Example of an Information and Data Architecture""; ""Summary and Next Steps""; ""Chapter 12: Knowledge Management Technology""; ""Understand Organizational Objectives""; ""Understand User Requirements""; ""Embed KM in Processes"" ""Training and Communications"" |
| Record Nr. | UNINA-9910787115903321 |
Barnes Stephanie
|
||
| Medford, New Jersey : , : Information Today, Inc., , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Designing a successful KM strategy : a guide for the knowledge management professional / / Stephanie Barnes and Nick Milton
| Designing a successful KM strategy : a guide for the knowledge management professional / / Stephanie Barnes and Nick Milton |
| Autore | Barnes Stephanie |
| Pubbl/distr/stampa | Medford, New Jersey : , : Information Today, Inc., , 2015 |
| Descrizione fisica | 1 online resource (225 p.) |
| Disciplina | 658.4/038 |
| Altri autori (Persone) | MiltonN. J (Nick J.) |
| Soggetto topico |
Knowledge management
Organizational learning Organizational change |
| ISBN | 1-57387-715-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
""Title Page""; ""Copyright""; ""Dedication""; ""Contents""; ""Figures and Tables""; ""Acknowledgments""; ""Foreword""; ""Introduction""; ""Chapter 1: What Exactly Is Knowledge Management, and Why Do We Need It?""; ""The KM Landscape""; ""A Useful Boston Square""; ""Defining Your Scope""; ""Why is KM Needed Now?""; ""Summary and Next Steps""; ""Chapter 2: The Knowledge Manager Role""; ""Key Elements of the KM Leadership Role""; ""Defining the Knowledge Manager""; ""Other Roles in KM""; ""Summary and Next Steps""; ""Chapter 3: Making the Case for a Knowledge Management Strategy""
""Is Knowledge a Key Business Issue for You?""""Is There Evidence That Management of Knowledge Might Be Sub-Optimal in Your Organization?""; ""Is It Likely That Improved KM Might Add Real Value?""; ""What Evidence Do You Need to Collect?""; ""Who Makes the Decision to Invest?""; ""What Exactly Are You Asking Them to Decide?""; ""Summary and Next Steps""; ""Chapter 4: The Ten Principles Behind Your KM Strategy""; ""KM Strategic Principles""; ""Example of Principles Within a KM Strategy""; ""Summary and Next Steps""; ""Chapter 5: Strategy Structure, and Strategy Input""; ""Interview Approach"" ""Workshop Approach""""Summary and Next Steps""; ""Chapter 6: Identifying the Underlying Business Imperatives and Drivers""; ""The Four Potential Focus Areas""; ""Doers vs. Makers vs. Sellers; Process and Product""; ""Organizational Demographics""; ""Example of Business Imperatives""; ""Summary and Next Steps""; ""Chapter 7: Knowledge Management Vision and Scope""; ""Example Vision Statements""; ""What Will Your Vision Statement Look Like?""; ""Creating the Vision""; ""Defining the Scope""; ""Example Scope Statements""; ""Summary and Next Steps""; ""Chapter 8: Strategic Knowledge Areas"" ""Identifying the Strategic Knowledge Areas""""Ranking the Importance of Your Strategic Knowledge Areas""; ""The Strategy Map: Showing the Link to Business Strategy""; ""Examples of Strategic Knowledge Areas""; ""Summary and Next Steps""; ""Chapter 9: Assessing the Current State of KM in the Organization""; ""Assessment Questions""; ""Assessment Process""; ""What to Do With the Results""; ""Examples""; ""Summary and Next Steps""; ""Chapter 10: Knowledge Management Framework""; ""The Need for a Knowledge Management Framework""; ""Defining the Framework within the Strategy"" ""The Questions You Need to Answer in Order to Define the Framework""""How Do You Find the Answers to These Questions?""; ""Framework Examples""; ""Summary and Next Steps""; ""Chapter 11: Information and Content Management""; ""Knowledge Repository Technology�Requirements Analysis""; ""Information Architecture""; ""Documented Knowledge Lifecycle Process""; ""Example of an Information and Data Architecture""; ""Summary and Next Steps""; ""Chapter 12: Knowledge Management Technology""; ""Understand Organizational Objectives""; ""Understand User Requirements""; ""Embed KM in Processes"" ""Training and Communications"" |
| Record Nr. | UNINA-9910808835603321 |
|
Barnes Stephanie
|
||
| Medford, New Jersey : , : Information Today, Inc., , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Knowledge management for sales and marketing : a practitioner's guide / / Tom Young and Nick Milton
| Knowledge management for sales and marketing : a practitioner's guide / / Tom Young and Nick Milton |
| Autore | Young Tom |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Oxford : , : Chandos Publishing, , 2011 |
| Descrizione fisica | 1 online resource (197 p.) |
| Disciplina | 658.4 |
| Altri autori (Persone) | MiltonN. J (Nick J.) |
| Collana |
Chandos information professional series
Chandos knowledge management series |
| Soggetto topico |
Knowledge management
Strategic planning |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-78063-264-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Knowledge Management for Sales and Marketing: A practitioner's guide; Copyright; Contents; List of figures and table; Foreword; Preface; Acknowledgements; About the authors; 1 Principles of knowledge management; Introduction; What is knowledge?; Tacit and explicit knowledge; What is knowledge management?; Knowledge management models; People, process, technology and governance; The 'learning before, during and after' model; The business need for knowledge management; The learning curve; Benchmarking; Which knowledge?; Approaches to knowledge management; Cultural issues; Notes
2 The sales and marketing contextThe sales force; The bid team; The marketing team; The interface between product development, manufacturing, marketing and sales; Summary; Note; 3 Knowledge management processes in sales, bidding and marketing; Peer assist; Knowledge exchange; Knowledge market; Retrospect; Mini-knowledge exchange and peer assist at team meetings; After action review (AAR); Training, coaching and mentoring; Interviews; Knowledge asset; Best practice; Storytelling and case histories; Notes; 4 Communities in sales and marketing; Communities of practice; Communities of purpose Communities of interestNotes; 5 Technology; The telephone; Community software; Collaboration software; Knowledge libraries; Customer databases and product databases; Notes; 6 Knowledge management roles; Knowledge manager; Knowledge management champion; Knowledge librarian; Community facilitator or leader; Subject matter experts (SMEs) and knowledge owners; The central knowledge management team; Senior sponsor; 7 Culture and governance; Knowledge management, target-setting and incentives; The role of the manager in setting the culture; Dealing with inter-team competition Dealing with 'not invented here'Knowledge management expectations; Reinforcement; Note; 8 Case study from British Telecom: supporting a distributed sales force; Introduction; Understanding the users' requirements; Web 2.0 for knowledge-sharing; Knowledge-sharing with the Semantic MediaWiki; Delivering information in context; Understanding and improving processes; The users' response; Next steps; Acknowledgement; Notes; References; 9 Case study from Mars, Inc.: knowledge management in sales and marketing; Introduction; Toolkit; Global Practice Groups; Communities of practice Knowledge exchangeFormal knowledge-capture; Go with the flow; Technology - the great enabler; Summary; Notes; 10 Case study from Ordnance Survey: social networking and the transfer of knowledge within supply chain management; Introduction; What was the problem?; Silos; Assumptions; Methodology; Demand audit; Findings - 2004 audit; Findings - 2006 audit; Findings - 2007 audit; Was the problem due to ignoring social architecture?; Personal character traits; Knowledge transfer; Space; Reward systems; Power; Conclusion; Note; References 11 Setting up a knowledge management framework for sales, marketing and bidding |
| Record Nr. | UNINA-9910464743303321 |
|
Young Tom
|
||
| Oxford : , : Chandos Publishing, , 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Knowledge management for sales and marketing : a practitioner's guide / / Tom Young and Nick Milton
| Knowledge management for sales and marketing : a practitioner's guide / / Tom Young and Nick Milton |
| Autore | Young Tom |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Oxford : , : Chandos Publishing, , 2011 |
| Descrizione fisica | 1 online resource (197 p.) |
| Disciplina | 658.4 |
| Altri autori (Persone) | MiltonN. J (Nick J.) |
| Collana |
Chandos information professional series
Chandos knowledge management series |
| Soggetto topico |
Knowledge management
Strategic planning |
| ISBN | 1-78063-264-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Knowledge Management for Sales and Marketing: A practitioner's guide; Copyright; Contents; List of figures and table; Foreword; Preface; Acknowledgements; About the authors; 1 Principles of knowledge management; Introduction; What is knowledge?; Tacit and explicit knowledge; What is knowledge management?; Knowledge management models; People, process, technology and governance; The 'learning before, during and after' model; The business need for knowledge management; The learning curve; Benchmarking; Which knowledge?; Approaches to knowledge management; Cultural issues; Notes
2 The sales and marketing contextThe sales force; The bid team; The marketing team; The interface between product development, manufacturing, marketing and sales; Summary; Note; 3 Knowledge management processes in sales, bidding and marketing; Peer assist; Knowledge exchange; Knowledge market; Retrospect; Mini-knowledge exchange and peer assist at team meetings; After action review (AAR); Training, coaching and mentoring; Interviews; Knowledge asset; Best practice; Storytelling and case histories; Notes; 4 Communities in sales and marketing; Communities of practice; Communities of purpose Communities of interestNotes; 5 Technology; The telephone; Community software; Collaboration software; Knowledge libraries; Customer databases and product databases; Notes; 6 Knowledge management roles; Knowledge manager; Knowledge management champion; Knowledge librarian; Community facilitator or leader; Subject matter experts (SMEs) and knowledge owners; The central knowledge management team; Senior sponsor; 7 Culture and governance; Knowledge management, target-setting and incentives; The role of the manager in setting the culture; Dealing with inter-team competition Dealing with 'not invented here'Knowledge management expectations; Reinforcement; Note; 8 Case study from British Telecom: supporting a distributed sales force; Introduction; Understanding the users' requirements; Web 2.0 for knowledge-sharing; Knowledge-sharing with the Semantic MediaWiki; Delivering information in context; Understanding and improving processes; The users' response; Next steps; Acknowledgement; Notes; References; 9 Case study from Mars, Inc.: knowledge management in sales and marketing; Introduction; Toolkit; Global Practice Groups; Communities of practice Knowledge exchangeFormal knowledge-capture; Go with the flow; Technology - the great enabler; Summary; Notes; 10 Case study from Ordnance Survey: social networking and the transfer of knowledge within supply chain management; Introduction; What was the problem?; Silos; Assumptions; Methodology; Demand audit; Findings - 2004 audit; Findings - 2006 audit; Findings - 2007 audit; Was the problem due to ignoring social architecture?; Personal character traits; Knowledge transfer; Space; Reward systems; Power; Conclusion; Note; References 11 Setting up a knowledge management framework for sales, marketing and bidding |
| Record Nr. | UNINA-9910789323603321 |
|
Young Tom
|
||
| Oxford : , : Chandos Publishing, , 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Knowledge management for sales and marketing : a practitioner's guide / / Tom Young and Nick Milton
| Knowledge management for sales and marketing : a practitioner's guide / / Tom Young and Nick Milton |
| Autore | Young Tom |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Oxford : , : Chandos Publishing, , 2011 |
| Descrizione fisica | 1 online resource (197 p.) |
| Disciplina | 658.4 |
| Altri autori (Persone) | MiltonN. J (Nick J.) |
| Collana |
Chandos information professional series
Chandos knowledge management series |
| Soggetto topico |
Knowledge management
Strategic planning |
| ISBN | 1-78063-264-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Knowledge Management for Sales and Marketing: A practitioner's guide; Copyright; Contents; List of figures and table; Foreword; Preface; Acknowledgements; About the authors; 1 Principles of knowledge management; Introduction; What is knowledge?; Tacit and explicit knowledge; What is knowledge management?; Knowledge management models; People, process, technology and governance; The 'learning before, during and after' model; The business need for knowledge management; The learning curve; Benchmarking; Which knowledge?; Approaches to knowledge management; Cultural issues; Notes
2 The sales and marketing contextThe sales force; The bid team; The marketing team; The interface between product development, manufacturing, marketing and sales; Summary; Note; 3 Knowledge management processes in sales, bidding and marketing; Peer assist; Knowledge exchange; Knowledge market; Retrospect; Mini-knowledge exchange and peer assist at team meetings; After action review (AAR); Training, coaching and mentoring; Interviews; Knowledge asset; Best practice; Storytelling and case histories; Notes; 4 Communities in sales and marketing; Communities of practice; Communities of purpose Communities of interestNotes; 5 Technology; The telephone; Community software; Collaboration software; Knowledge libraries; Customer databases and product databases; Notes; 6 Knowledge management roles; Knowledge manager; Knowledge management champion; Knowledge librarian; Community facilitator or leader; Subject matter experts (SMEs) and knowledge owners; The central knowledge management team; Senior sponsor; 7 Culture and governance; Knowledge management, target-setting and incentives; The role of the manager in setting the culture; Dealing with inter-team competition Dealing with 'not invented here'Knowledge management expectations; Reinforcement; Note; 8 Case study from British Telecom: supporting a distributed sales force; Introduction; Understanding the users' requirements; Web 2.0 for knowledge-sharing; Knowledge-sharing with the Semantic MediaWiki; Delivering information in context; Understanding and improving processes; The users' response; Next steps; Acknowledgement; Notes; References; 9 Case study from Mars, Inc.: knowledge management in sales and marketing; Introduction; Toolkit; Global Practice Groups; Communities of practice Knowledge exchangeFormal knowledge-capture; Go with the flow; Technology - the great enabler; Summary; Notes; 10 Case study from Ordnance Survey: social networking and the transfer of knowledge within supply chain management; Introduction; What was the problem?; Silos; Assumptions; Methodology; Demand audit; Findings - 2004 audit; Findings - 2006 audit; Findings - 2007 audit; Was the problem due to ignoring social architecture?; Personal character traits; Knowledge transfer; Space; Reward systems; Power; Conclusion; Note; References 11 Setting up a knowledge management framework for sales, marketing and bidding |
| Record Nr. | UNINA-9910827772003321 |
|
Young Tom
|
||
| Oxford : , : Chandos Publishing, , 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||