Blueprint for your library marketing plan [[electronic resource] ] : a guide to help you survive and thrive / / by Patricia H. Fisher and Marseille M. Pride ; with assistance from Ellen G. Miller |
Autore | Fisher Patricia H (Patricia Holts) |
Pubbl/distr/stampa | Chicago, : American Library Association, 2006 |
Descrizione fisica | 1 online resource (xi, 135 pages) : illustrations |
Disciplina | 021.7 |
Altri autori (Persone) |
PrideMarseille M (Marseille Miles)
MillerEllen G |
Soggetto topico |
Libraries - United States - Marketing
Libraries - Public relations - United States Library planning - United States Strategic planning - United States |
ISBN | 0-8389-9144-0 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | 1. Strategic plans : dust catchers or power tools for your marketing plan? -- 2. Mining data : discovering trends -- 3. Developing the marketing plan : getting started -- 4. Marketing plan introduction : product/service details -- 5. Target markets : will the service meet their needs? -- 6. Assessing the current marketing situation : how does your service stack up in the marketplace? -- 7. Setting goals and objectives with supporting strategies : the art of focusing your resources -- 8. Promotion : assessment, goals, objectives, and strategies -- 9. Implementing your strategies : developing tactics, budget, and controls -- 10. Closing thoughts : summaries and evaluation -- Marketing plan worksheets. |
Record Nr. | UNINA-9910793054203321 |
Fisher Patricia H (Patricia Holts) | ||
Chicago, : American Library Association, 2006 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|
Blueprint for your library marketing plan : a guide to help you survive and thrive / / by Patricia H. Fisher and Marseille M. Pride ; with assistance from Ellen G. Miller |
Autore | Fisher Patricia H (Patricia Holts) |
Edizione | [1st ed.] |
Pubbl/distr/stampa | Chicago, : American Library Association, 2006 |
Descrizione fisica | 1 online resource (xi, 135 pages) : illustrations |
Disciplina | 021.7 |
Altri autori (Persone) |
PrideMarseille M (Marseille Miles)
MillerEllen G |
Soggetto topico |
Libraries - United States - Marketing
Libraries - Public relations - United States Library planning - United States Strategic planning - United States |
ISBN | 0-8389-9144-0 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | 1. Strategic plans : dust catchers or power tools for your marketing plan? -- 2. Mining data : discovering trends -- 3. Developing the marketing plan : getting started -- 4. Marketing plan introduction : product/service details -- 5. Target markets : will the service meet their needs? -- 6. Assessing the current marketing situation : how does your service stack up in the marketplace? -- 7. Setting goals and objectives with supporting strategies : the art of focusing your resources -- 8. Promotion : assessment, goals, objectives, and strategies -- 9. Implementing your strategies : developing tactics, budget, and controls -- 10. Closing thoughts : summaries and evaluation -- Marketing plan worksheets. |
Record Nr. | UNINA-9910816435103321 |
Fisher Patricia H (Patricia Holts) | ||
Chicago, : American Library Association, 2006 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|