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Marketing in travel and tourism [[electronic resource] /] / Victor T.C. Middleton, Alan Fyall and Michael Morgan ; with contributions from Ashok Ranchhod
| Marketing in travel and tourism [[electronic resource] /] / Victor T.C. Middleton, Alan Fyall and Michael Morgan ; with contributions from Ashok Ranchhod |
| Autore | Middleton Victor T. C |
| Edizione | [4th ed.] |
| Pubbl/distr/stampa | Amsterdam ; ; Boston ; ; London, : Butterworth-Heinemann, 2009 |
| Descrizione fisica | 1 online resource (489 p.) |
| Disciplina | 910.68/8 |
| Altri autori (Persone) |
FyallAlan
MorganMichael <1948 Sept. 29-> |
| Soggetto topico | Tourism - Marketing |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-136-43735-5
1-282-73765-1 9786612737657 0-08-097051-6 0-08-094295-4 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Front Cover; Marketing in Travel and Tourism; Copyright Page; Dedication; About the principal authors; Foreword; Contents; Preface; Acknowledgements; List of figures; List of tables; List of mini-cases; Part One: The Meaning of Marketing in Travel and Tourism; Chapter 1. Introducing travel and tourism; Chapter 2. Introducing marketing: the systematic thought process; Chapter 3. The special characteristics of travel and tourism marketing; Chapter 4. The dynamic business environment: factors influencingdemand for tourism
Part Two: Understanding the Consumer and Marketing Mix in Travel and TourismChapter 5. Understanding the consumer: tourism motivations and buyer behaviour; Chapter 6. Market segmentation for travel and tourism markets; Chapter 7. Product formulation in travel and tourism; Chapter 8. The evolving marketing mix for tourism services; Part Three: Planning for Marketing Strategy and Short-term Operational Objectives and Campaigns; Chapter 9. Marketing research in travel and tourism; Chapter 10. Planning marketing strategy; Chapter 11. Marketing planning: the process Chapter 12. Planning marketing campaigns: budgeting and evaluatingmarketing performancePart Four: Communicating with and Influencing Consumers; Chapter 13. The growth and role of information and communicationstechnology and the rise of the dominant consumer; Chapter 14. E-marketing: the effective use of ITC; Chapter 15. Distribution channels in travel and tourism: creating access; Chapter 16. Integrating the promotional and communications mix; Chapter 17. Brochures, print and other non-electronic information; Part Five: Applying Marketing in the Main Sectors of Travel and Tourism Chapter 18. Marketing tourism destinationsChapter 19. Marketing accommodation; Chapter 20. Marketing passenger transport; Chapter 21. Marketing visitor attractions; Chapter 22. Marketing inclusive tours and product packages; Part Six: Case Studies of Marketing Practice in Travel and Tourism; Case 1 Tourism New Zealand; Case 2 YOTEL; Case 3 Agra - Indian World Heritage Site; Case 4 Travelodge:; Case 5 Alistair Sawday Guides; Epilogue: Prospects for travel and tourism marketing; References and select bibliography; Index |
| Record Nr. | UNINA-9910459113203321 |
Middleton Victor T. C
|
||
| Amsterdam ; ; Boston ; ; London, : Butterworth-Heinemann, 2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing in travel and tourism [[electronic resource] /] / Victor T.C. Middleton, Alan Fyall and Michael Morgan ; with contributions from Ashok Ranchhod
| Marketing in travel and tourism [[electronic resource] /] / Victor T.C. Middleton, Alan Fyall and Michael Morgan ; with contributions from Ashok Ranchhod |
| Autore | Middleton Victor T. C |
| Edizione | [4th ed.] |
| Pubbl/distr/stampa | Amsterdam ; ; Boston ; ; London, : Butterworth-Heinemann, 2009 |
| Descrizione fisica | 1 online resource (489 p.) |
| Disciplina | 910.68/8 |
| Altri autori (Persone) |
FyallAlan
MorganMichael <1948 September 29-> |
| Soggetto topico | Tourism - Marketing |
| ISBN |
1-136-43735-5
1-282-73765-1 9786612737657 0-08-097051-6 0-08-094295-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Front Cover; Marketing in Travel and Tourism; Copyright Page; Dedication; About the principal authors; Foreword; Contents; Preface; Acknowledgements; List of figures; List of tables; List of mini-cases; Part One: The Meaning of Marketing in Travel and Tourism; Chapter 1. Introducing travel and tourism; Chapter 2. Introducing marketing: the systematic thought process; Chapter 3. The special characteristics of travel and tourism marketing; Chapter 4. The dynamic business environment: factors influencingdemand for tourism
Part Two: Understanding the Consumer and Marketing Mix in Travel and TourismChapter 5. Understanding the consumer: tourism motivations and buyer behaviour; Chapter 6. Market segmentation for travel and tourism markets; Chapter 7. Product formulation in travel and tourism; Chapter 8. The evolving marketing mix for tourism services; Part Three: Planning for Marketing Strategy and Short-term Operational Objectives and Campaigns; Chapter 9. Marketing research in travel and tourism; Chapter 10. Planning marketing strategy; Chapter 11. Marketing planning: the process Chapter 12. Planning marketing campaigns: budgeting and evaluatingmarketing performancePart Four: Communicating with and Influencing Consumers; Chapter 13. The growth and role of information and communicationstechnology and the rise of the dominant consumer; Chapter 14. E-marketing: the effective use of ITC; Chapter 15. Distribution channels in travel and tourism: creating access; Chapter 16. Integrating the promotional and communications mix; Chapter 17. Brochures, print and other non-electronic information; Part Five: Applying Marketing in the Main Sectors of Travel and Tourism Chapter 18. Marketing tourism destinationsChapter 19. Marketing accommodation; Chapter 20. Marketing passenger transport; Chapter 21. Marketing visitor attractions; Chapter 22. Marketing inclusive tours and product packages; Part Six: Case Studies of Marketing Practice in Travel and Tourism; Case 1 Tourism New Zealand; Case 2 YOTEL; Case 3 Agra - Indian World Heritage Site; Case 4 Travelodge:; Case 5 Alistair Sawday Guides; Epilogue: Prospects for travel and tourism marketing; References and select bibliography; Index |
| Record Nr. | UNINA-9910792586403321 |
|
Middleton Victor T. C
|
||
| Amsterdam ; ; Boston ; ; London, : Butterworth-Heinemann, 2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing in travel and tourism / / Victor T.C. Middleton, Alan Fyall and Michael Morgan ; with contributions from Ashok Ranchhod
| Marketing in travel and tourism / / Victor T.C. Middleton, Alan Fyall and Michael Morgan ; with contributions from Ashok Ranchhod |
| Autore | Middleton Victor T. C |
| Edizione | [4th ed.] |
| Pubbl/distr/stampa | Amsterdam ; ; Boston ; ; London, : Butterworth-Heinemann, 2009 |
| Descrizione fisica | 1 online resource (489 p.) |
| Disciplina | 910.68/8 |
| Altri autori (Persone) |
FyallAlan
MorganMichael <1948 Sept. 29-> |
| Soggetto topico | Tourism - Marketing |
| ISBN |
1-136-43735-5
1-282-73765-1 9786612737657 0-08-097051-6 0-08-094295-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Front Cover; Marketing in Travel and Tourism; Copyright Page; Dedication; About the principal authors; Foreword; Contents; Preface; Acknowledgements; List of figures; List of tables; List of mini-cases; Part One: The Meaning of Marketing in Travel and Tourism; Chapter 1. Introducing travel and tourism; Chapter 2. Introducing marketing: the systematic thought process; Chapter 3. The special characteristics of travel and tourism marketing; Chapter 4. The dynamic business environment: factors influencingdemand for tourism
Part Two: Understanding the Consumer and Marketing Mix in Travel and TourismChapter 5. Understanding the consumer: tourism motivations and buyer behaviour; Chapter 6. Market segmentation for travel and tourism markets; Chapter 7. Product formulation in travel and tourism; Chapter 8. The evolving marketing mix for tourism services; Part Three: Planning for Marketing Strategy and Short-term Operational Objectives and Campaigns; Chapter 9. Marketing research in travel and tourism; Chapter 10. Planning marketing strategy; Chapter 11. Marketing planning: the process Chapter 12. Planning marketing campaigns: budgeting and evaluatingmarketing performancePart Four: Communicating with and Influencing Consumers; Chapter 13. The growth and role of information and communicationstechnology and the rise of the dominant consumer; Chapter 14. E-marketing: the effective use of ITC; Chapter 15. Distribution channels in travel and tourism: creating access; Chapter 16. Integrating the promotional and communications mix; Chapter 17. Brochures, print and other non-electronic information; Part Five: Applying Marketing in the Main Sectors of Travel and Tourism Chapter 18. Marketing tourism destinationsChapter 19. Marketing accommodation; Chapter 20. Marketing passenger transport; Chapter 21. Marketing visitor attractions; Chapter 22. Marketing inclusive tours and product packages; Part Six: Case Studies of Marketing Practice in Travel and Tourism; Case 1 Tourism New Zealand; Case 2 YOTEL; Case 3 Agra - Indian World Heritage Site; Case 4 Travelodge:; Case 5 Alistair Sawday Guides; Epilogue: Prospects for travel and tourism marketing; References and select bibliography; Index |
| Record Nr. | UNINA-9910812651003321 |
|
Middleton Victor T. C
|
||
| Amsterdam ; ; Boston ; ; London, : Butterworth-Heinemann, 2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||