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Grace Meets Grit : How to Bring Out the Remarkable, Courageous Leader Within / / Daina Middleton
| Grace Meets Grit : How to Bring Out the Remarkable, Courageous Leader Within / / Daina Middleton |
| Autore | Middleton Daina |
| Pubbl/distr/stampa | [Place of publication not identified] : , : Routledge, , 2016 |
| Descrizione fisica | 1 online resource (225 pages) : illustrations |
| Disciplina | 658.4092082 |
| Soggetto topico |
Leadership
Leadership in women Women - Psychology |
| ISBN |
1-351-81773-6
1-315-21315-X 1-351-81774-4 |
| Classificazione | BUS071000 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. 1. Gender differences in leadership style -- pt. 2. The leadership behaviors. |
| Record Nr. | UNINA-9910135957903321 |
Middleton Daina
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| [Place of publication not identified] : , : Routledge, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Marketing in the participation age [[electronic resource] ] : a guide to motivating people to join, share, take part, connect, and engage / / Daina Middleton
| Marketing in the participation age [[electronic resource] ] : a guide to motivating people to join, share, take part, connect, and engage / / Daina Middleton |
| Autore | Middleton Daina |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, N.J., : Wiley, 2013 |
| Descrizione fisica | 1 online resource (226 p.) |
| Disciplina | 658.8 |
| Soggetto topico | Marketing - Management |
| ISBN |
1-119-20398-8
1-283-83509-6 1-118-43196-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Marketing in the Participation Age: A Guide to Motivating People to Join, Share, Take Part, Connect, and Engage; Copyright; Contents; Foreword; Acknowledgments; Introduction: The Participation Age; 1: Marketing in the Age of Participation; Participant Marketing Summary; 2: The Catalyst: The Consumer-to-Participant Transformation; Participant Marketing Summary; 3: Tools for the Past 60 Years; Share of Voice and Purchase Funnel; Above the Line; Participant Marketing Summary; Original Marketing Definitions; Participant Marketing Questions; 4: Time for a Participation Revolution
Achieving a Goal with Competence: In the Palm of Every HandAutonomy and the Pyramids; Relatedness: The Social Network Explosion Connects People; Participant Marketing Summary; 5: Participation Way for the Participation Age; Participant Marketing Summary; 6: D + E + C = P2: Discover; 1. Discover ""Findability""; 2. Discover Relevant Content; 3. Discover Recognition; Participant Marketing Summary: Activating the Discover Principle; 7: D + E + C = P2: Empower; 1. Begin with an Active Understanding of the Participants; 2. Decide on the Desired Participant Action 3. Recognize the Importance of Measurement and ROIParticipant Marketing Summary; 8: D + E + C = P2: Connect; 1. A Brand Is a Participant; 2. Participant-to-Participant Connections Are Equally Important; Participant Marketing Summary; 9: D + E + C = P2: Participation; Performance Marketing Summary; 10: D + E + C = P2: Performance; Performance Marketing Summary; 11: Planning: Bringing the Participation Way to Life; Insight; Activate; Elevate; Participant Marketing Summary; 12: Measuring Participation Performance; The Evolution of the Marketing Revolutionist; Participant Marketing Summary 13: The Future Marketer: The NurturistParticipant Marketing Summary; References; Index |
| Record Nr. | UNINA-9910141367903321 |
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Middleton Daina
|
||
| Hoboken, N.J., : Wiley, 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing in the participation age : a guide to motivating people to join, share, take part, connect, and engage / / Daina Middleton
| Marketing in the participation age : a guide to motivating people to join, share, take part, connect, and engage / / Daina Middleton |
| Autore | Middleton Daina |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, N.J., : Wiley, 2013 |
| Descrizione fisica | 1 online resource (226 p.) |
| Disciplina | 658.8 |
| Soggetto topico | Marketing - Management |
| ISBN |
9781119203988
1119203988 9781283835091 1283835096 9781118431962 1118431960 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Marketing in the Participation Age: A Guide to Motivating People to Join, Share, Take Part, Connect, and Engage; Copyright; Contents; Foreword; Acknowledgments; Introduction: The Participation Age; 1: Marketing in the Age of Participation; Participant Marketing Summary; 2: The Catalyst: The Consumer-to-Participant Transformation; Participant Marketing Summary; 3: Tools for the Past 60 Years; Share of Voice and Purchase Funnel; Above the Line; Participant Marketing Summary; Original Marketing Definitions; Participant Marketing Questions; 4: Time for a Participation Revolution
Achieving a Goal with Competence: In the Palm of Every HandAutonomy and the Pyramids; Relatedness: The Social Network Explosion Connects People; Participant Marketing Summary; 5: Participation Way for the Participation Age; Participant Marketing Summary; 6: D + E + C = P2: Discover; 1. Discover ""Findability""; 2. Discover Relevant Content; 3. Discover Recognition; Participant Marketing Summary: Activating the Discover Principle; 7: D + E + C = P2: Empower; 1. Begin with an Active Understanding of the Participants; 2. Decide on the Desired Participant Action 3. Recognize the Importance of Measurement and ROIParticipant Marketing Summary; 8: D + E + C = P2: Connect; 1. A Brand Is a Participant; 2. Participant-to-Participant Connections Are Equally Important; Participant Marketing Summary; 9: D + E + C = P2: Participation; Performance Marketing Summary; 10: D + E + C = P2: Performance; Performance Marketing Summary; 11: Planning: Bringing the Participation Way to Life; Insight; Activate; Elevate; Participant Marketing Summary; 12: Measuring Participation Performance; The Evolution of the Marketing Revolutionist; Participant Marketing Summary 13: The Future Marketer: The NurturistParticipant Marketing Summary; References; Index |
| Record Nr. | UNINA-9910812712003321 |
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Middleton Daina
|
||
| Hoboken, N.J., : Wiley, 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||