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Cross-cultural and cross-national consumer research : psychology, behavior, and beyond / / guest editors, Dr. Nina Michaelidou [and three others]
| Cross-cultural and cross-national consumer research : psychology, behavior, and beyond / / guest editors, Dr. Nina Michaelidou [and three others] |
| Pubbl/distr/stampa | [Bradford, England] : , : Emerald, , 2015 |
| Descrizione fisica | 1 online resource (215 p.) |
| Disciplina | 640.73 |
| Collana | International Marketing Review |
| Soggetto topico |
Consumers
Consumption (Economics) - Mathematical models Marketing |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-78560-243-8 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Editorial boards; Guest editorial; Baby Boomers of different nations; Justice or compassion? Cultural differences in power norms affect consumer satisfaction with power-holders; Consumer-based brand equity measurement: lessons learned from an international study; Is there a global multichannel consumer?; A cross-nationally validated decision-making model of environmental coaction; Online movie ratings:a cross-cultural, emerging Asian markets perspective; Consumer buying motives and attitudes towards organic food in two emerging markets
Consumer characteristics and the use of social networking sitesThe impact of comparative affective states on online brand perceptions: a five-country study |
| Record Nr. | UNINA-9910461050303321 |
| [Bradford, England] : , : Emerald, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Cross-cultural and cross-national consumer research : psychology, behavior, and beyond / / guest editors, Dr. Nina Michaelidou [and three others]
| Cross-cultural and cross-national consumer research : psychology, behavior, and beyond / / guest editors, Dr. Nina Michaelidou [and three others] |
| Pubbl/distr/stampa | [Bradford, England] : , : Emerald, , 2015 |
| Descrizione fisica | 1 online resource (215 p.) |
| Disciplina | 640.73 |
| Collana | International Marketing Review |
| Soggetto topico |
Consumers
Consumption (Economics) - Mathematical models Marketing |
| ISBN | 1-78560-243-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Editorial boards; Guest editorial; Baby Boomers of different nations; Justice or compassion? Cultural differences in power norms affect consumer satisfaction with power-holders; Consumer-based brand equity measurement: lessons learned from an international study; Is there a global multichannel consumer?; A cross-nationally validated decision-making model of environmental coaction; Online movie ratings:a cross-cultural, emerging Asian markets perspective; Consumer buying motives and attitudes towards organic food in two emerging markets
Consumer characteristics and the use of social networking sitesThe impact of comparative affective states on online brand perceptions: a five-country study |
| Record Nr. | UNINA-9910797236303321 |
| [Bradford, England] : , : Emerald, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Cross-cultural and cross-national consumer research : psychology, behavior, and beyond / / guest editors, Dr. Nina Michaelidou [and three others]
| Cross-cultural and cross-national consumer research : psychology, behavior, and beyond / / guest editors, Dr. Nina Michaelidou [and three others] |
| Pubbl/distr/stampa | [Bradford, England] : , : Emerald, , 2015 |
| Descrizione fisica | 1 online resource (215 p.) |
| Disciplina | 640.73 |
| Collana | International Marketing Review |
| Soggetto topico |
Consumers
Consumption (Economics) - Mathematical models Marketing |
| ISBN | 1-78560-243-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Editorial boards; Guest editorial; Baby Boomers of different nations; Justice or compassion? Cultural differences in power norms affect consumer satisfaction with power-holders; Consumer-based brand equity measurement: lessons learned from an international study; Is there a global multichannel consumer?; A cross-nationally validated decision-making model of environmental coaction; Online movie ratings:a cross-cultural, emerging Asian markets perspective; Consumer buying motives and attitudes towards organic food in two emerging markets
Consumer characteristics and the use of social networking sitesThe impact of comparative affective states on online brand perceptions: a five-country study |
| Record Nr. | UNINA-9910822204403321 |
| [Bradford, England] : , : Emerald, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||