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Brand Naming : The Complete Guide to Creating a Name for Your Company, Product, or Service
| Brand Naming : The Complete Guide to Creating a Name for Your Company, Product, or Service |
| Autore | Meyerson Rob |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York : , : Business Expert Press, , 2021 |
| Descrizione fisica | 1 online resource (196 pages) |
| Disciplina | 658.827 |
| Collana | Marketing collection |
| Soggetto topico |
Branding (Marketing)
Brand name products Business names |
| ISBN | 1-63742-156-7 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I. Background and basics. 1. How brand naming works -- 2. Types of brand names -- 3. The basic naming process -- Part II. Hundreds of ideas. 4. The naming brief -- 5. Getting set up -- 6. Basic name generation -- 7. Building out the list -- Part III. Narrowing down to one. 8. Shortlisting -- 9. Trademark prescreening -- 10. Linguistic checks -- 11. What about the domain? -- 12. Presenting names -- 13. Full legal and final selection -- 14. Securing and launching the new name -- Part IV. Resources. |
| Record Nr. | UNINA-9910795422003321 |
Meyerson Rob
|
||
| New York : , : Business Expert Press, , 2021 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Brand Naming : The Complete Guide to Creating a Name for Your Company, Product, or Service
| Brand Naming : The Complete Guide to Creating a Name for Your Company, Product, or Service |
| Autore | Meyerson Rob |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York : , : Business Expert Press, , 2021 |
| Descrizione fisica | 1 online resource (196 pages) |
| Disciplina | 658.827 |
| Collana | Marketing collection |
| Soggetto topico |
Branding (Marketing)
Brand name products Business names |
| ISBN | 1-63742-156-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I. Background and basics. 1. How brand naming works -- 2. Types of brand names -- 3. The basic naming process -- Part II. Hundreds of ideas. 4. The naming brief -- 5. Getting set up -- 6. Basic name generation -- 7. Building out the list -- Part III. Narrowing down to one. 8. Shortlisting -- 9. Trademark prescreening -- 10. Linguistic checks -- 11. What about the domain? -- 12. Presenting names -- 13. Full legal and final selection -- 14. Securing and launching the new name -- Part IV. Resources. |
| Record Nr. | UNINA-9910815668403321 |
|
Meyerson Rob
|
||
| New York : , : Business Expert Press, , 2021 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||