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A word from our sponsor : admen, advertising, and the golden age of radio / / Cynthia B. Meyers
| A word from our sponsor : admen, advertising, and the golden age of radio / / Cynthia B. Meyers |
| Autore | Meyers Cynthia B |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York : , : Fordham University Press, , [2013] |
| Descrizione fisica | 1 online resource (404 p.) |
| Disciplina | 659.14/2097309041 |
| Soggetto topico |
Radio advertising - United States - History - 20th century
Radio programs - United States - History - 20th century Radio broadcasting - United States - History - 20th century Advertising in popular culture - United States - History - 20th century |
| Soggetto genere / forma | Electronic books. |
| ISBN |
0-8232-6893-4
0-8232-5371-6 0-8232-5523-9 0-8232-5377-5 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Front matter -- Contents -- Acknowledgments -- Introduction -- 1. Dramatizing a Bar of Soap -- 2. The Fourth Dimension of Advertising -- 3. They Sway Millions as If by Some Magic Wand -- 4. ‘‘Who Owns the Time?’’ -- 5. The 1930's Turn to the Hard Sell -- 6. The Ballet and Ballyhoo of Radio Showmanship -- 7. Two Agencies -- 8. Madison Avenue in Hollywood -- 9. Advertising and Commercial Radio during World War II, 1942–45 -- 10. On a Treadmill to Oblivion -- Conclusion -- Notes -- Bibliography -- Index |
| Record Nr. | UNINA-9910453140103321 |
Meyers Cynthia B
|
||
| New York : , : Fordham University Press, , [2013] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
A word from our sponsor : admen, advertising, and the golden age of radio / / Cynthia B. Meyers
| A word from our sponsor : admen, advertising, and the golden age of radio / / Cynthia B. Meyers |
| Autore | Meyers Cynthia B |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York : , : Fordham University Press, , [2013] |
| Descrizione fisica | 1 online resource (404 p.) |
| Disciplina | 659.14/2097309041 |
| Soggetto topico |
Radio advertising - United States - History - 20th century
Radio programs - United States - History - 20th century Radio broadcasting - United States - History - 20th century Advertising in popular culture - United States - History - 20th century |
| Soggetto non controllato |
World War II
admen advertising agency advertising broadcasting commercial great depression mass media popular culture programming radio showmanship sponsor |
| ISBN |
0-8232-6893-4
0-8232-5371-6 0-8232-5523-9 0-8232-5377-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Front matter -- Contents -- Acknowledgments -- Introduction -- 1. Dramatizing a Bar of Soap -- 2. The Fourth Dimension of Advertising -- 3. They Sway Millions as If by Some Magic Wand -- 4. ‘‘Who Owns the Time?’’ -- 5. The 1930's Turn to the Hard Sell -- 6. The Ballet and Ballyhoo of Radio Showmanship -- 7. Two Agencies -- 8. Madison Avenue in Hollywood -- 9. Advertising and Commercial Radio during World War II, 1942–45 -- 10. On a Treadmill to Oblivion -- Conclusion -- Notes -- Bibliography -- Index |
| Record Nr. | UNINA-9910790678403321 |
|
Meyers Cynthia B
|
||
| New York : , : Fordham University Press, , [2013] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
A word from our sponsor : admen, advertising, and the golden age of radio / / Cynthia B. Meyers
| A word from our sponsor : admen, advertising, and the golden age of radio / / Cynthia B. Meyers |
| Autore | Meyers Cynthia B |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York : , : Fordham University Press, , [2013] |
| Descrizione fisica | 1 online resource (404 p.) |
| Disciplina | 659.14/2097309041 |
| Soggetto topico |
Radio advertising - United States - History - 20th century
Radio programs - United States - History - 20th century Radio broadcasting - United States - History - 20th century Advertising in popular culture - United States - History - 20th century |
| Soggetto non controllato |
World War II
admen advertising agency advertising broadcasting commercial great depression mass media popular culture programming radio showmanship sponsor |
| ISBN |
0-8232-6893-4
0-8232-5371-6 0-8232-5523-9 0-8232-5377-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Front matter -- Contents -- Acknowledgments -- Introduction -- 1. Dramatizing a Bar of Soap -- 2. The Fourth Dimension of Advertising -- 3. They Sway Millions as If by Some Magic Wand -- 4. ‘‘Who Owns the Time?’’ -- 5. The 1930's Turn to the Hard Sell -- 6. The Ballet and Ballyhoo of Radio Showmanship -- 7. Two Agencies -- 8. Madison Avenue in Hollywood -- 9. Advertising and Commercial Radio during World War II, 1942–45 -- 10. On a Treadmill to Oblivion -- Conclusion -- Notes -- Bibliography -- Index |
| Record Nr. | UNINA-9910815250403321 |
|
Meyers Cynthia B
|
||
| New York : , : Fordham University Press, , [2013] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||