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The fast path to corporate growth [[electronic resource] ] : leveraging knowledge and technologies to new market applications / / Marc H. Meyer
| The fast path to corporate growth [[electronic resource] ] : leveraging knowledge and technologies to new market applications / / Marc H. Meyer |
| Autore | Meyer Marc H |
| Pubbl/distr/stampa | Oxford ; ; New York, : Oxford University Press, 2007 |
| Descrizione fisica | 1 online resource (337 p.) |
| Disciplina | 658.4 |
| Soggetto topico |
Success in business
Creative ability in business New products - Management Business planning Marketing research Market segmentation Corporations - Growth |
| Soggetto genere / forma | Electronic books. |
| ISBN |
0-19-803994-8
9786611156787 1-4356-0537-3 1-281-15678-7 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | IBM rises from the ashes -- A framework for action -- Segmenting markets for growth -- Understanding user needs -- Creating design concepts, prototyping, and validating design choices -- How Honda innovates -- Product line and platform development -- Honda's Element comes to life -- Business model innovation -- New brand and product line development at Mars -- Making the business case -- Executive decision making -- Leading teams to growth. |
| Record Nr. | UNINA-9910465462303321 |
Meyer Marc H
|
||
| Oxford ; ; New York, : Oxford University Press, 2007 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The fast path to corporate growth [[electronic resource] ] : leveraging knowledge and technologies to new market applications / / Marc H. Meyer
| The fast path to corporate growth [[electronic resource] ] : leveraging knowledge and technologies to new market applications / / Marc H. Meyer |
| Autore | Meyer Marc H |
| Pubbl/distr/stampa | Oxford ; ; New York, : Oxford University Press, 2007 |
| Descrizione fisica | 1 online resource (337 p.) |
| Disciplina | 658.4 |
| Soggetto topico |
Success in business
Creative ability in business New products - Management Business planning Marketing research Market segmentation Corporations - Growth |
| ISBN |
0-19-988454-4
0-19-803994-8 9786611156787 1-4356-0537-3 1-281-15678-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | IBM rises from the ashes -- A framework for action -- Segmenting markets for growth -- Understanding user needs -- Creating design concepts, prototyping, and validating design choices -- How Honda innovates -- Product line and platform development -- Honda's Element comes to life -- Business model innovation -- New brand and product line development at Mars -- Making the business case -- Executive decision making -- Leading teams to growth. |
| Record Nr. | UNINA-9910792268803321 |
|
Meyer Marc H
|
||
| Oxford ; ; New York, : Oxford University Press, 2007 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The fast path to corporate growth : leveraging knowledge and technologies to new market applications / / Marc H. Meyer
| The fast path to corporate growth : leveraging knowledge and technologies to new market applications / / Marc H. Meyer |
| Autore | Meyer Marc H |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Oxford ; ; New York, : Oxford University Press, 2007 |
| Descrizione fisica | 1 online resource (337 p.) |
| Disciplina | 658.4 |
| Soggetto topico |
Success in business
Creative ability in business New products - Management Business planning Marketing research Market segmentation Corporations - Growth |
| ISBN |
0-19-988454-4
0-19-803994-8 9786611156787 1-4356-0537-3 1-281-15678-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | IBM rises from the ashes -- A framework for action -- Segmenting markets for growth -- Understanding user needs -- Creating design concepts, prototyping, and validating design choices -- How Honda innovates -- Product line and platform development -- Honda's Element comes to life -- Business model innovation -- New brand and product line development at Mars -- Making the business case -- Executive decision making -- Leading teams to growth. |
| Record Nr. | UNINA-9910972132403321 |
|
Meyer Marc H
|
||
| Oxford ; ; New York, : Oxford University Press, 2007 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||