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Visual "literacy" : image, mind, and reality / / Paul Messaris [[electronic resource]]
| Visual "literacy" : image, mind, and reality / / Paul Messaris [[electronic resource]] |
| Autore | Messaris Paul |
| Pubbl/distr/stampa | Boulder, : Westview Press, 1994 |
| Descrizione fisica | 1 online resource (xii, 208 p. ) : ill. ; |
| Disciplina | 370.15/23 |
| Soggetto topico |
Visual literacy - United States - Psychological aspects
Visual communication - United States - Psychological aspects |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Four aspects of visual literacy. Still images ; Film and television ; Cognitive consequences of visual literacy ; Awareness of artistry and visual manipulation -- The interpretation of still images. Abstract representation ; Concrete representation ; Empirical evidence -- The interpretation of film and television. Point-of-view editing ; Editing as an indicator of thoughts and emotions ; The modulation of emphasis and viewer involvement ; Beyond point-of-view editing ; Propositional editing -- General cognitive consequences of visual literacy. Propositionality revisited ; Representational categories and world views ; Spatial intelligence ; From concrete to abstract to analogy -- Awareness of artistry and manipulation -- The detection of artifice ; Unconcealed artifice ; Visual manipulation -- Conclusion: Other questions, other "literacies". Images and the appearance of reality ; Images and cultures ; Familiarity with visual subject matter ; Production literacy". |
| Altri titoli varianti |
Visual “Literacy”
Visual âLiteracyâ |
| Record Nr. | UNISA-996247993603316 |
Messaris Paul
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| Boulder, : Westview Press, 1994 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
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Visual persuasion [[electronic resource] ] : the role of images in advertising / / Paul Messaris
| Visual persuasion [[electronic resource] ] : the role of images in advertising / / Paul Messaris |
| Autore | Messaris Paul |
| Pubbl/distr/stampa | Thousand Oaks, [Calif.] ; ; London, : SAGE, c1997 |
| Descrizione fisica | 1 online resource (322 p.) |
| Disciplina | 659.1 |
| Soggetto topico |
Advertising - Psychological aspects
Visual communication Commercial art |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-4522-3344-6
0-8039-7245-8 1-5063-1588-7 1-4522-6362-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover; Dedication; Contents; Acknowledgments; Introduction: A Theory of Images in Advertising; Part I - Image as Simulated Reality; Chapter 1 - Pictures and Reality; Chapter 2 - Visual Form and Style; Chapter 3 - Can Pictures Bridge Cultures?; Part II - Image as Evidence; Chapter 4 - Visual Truth, Visual Lies; Part III - Image as Implied Selling Proposition; Chapter 5 - Editing and Montage; Chapter 6 - Showing The Unspoken; Epilogue: Ethics of Visual Persuasion; References; Index; About the Author |
| Record Nr. | UNINA-9910480351403321 |
|
Messaris Paul
|
||
| Thousand Oaks, [Calif.] ; ; London, : SAGE, c1997 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Visual persuasion [[electronic resource] ] : the role of images in advertising / / Paul Messaris
| Visual persuasion [[electronic resource] ] : the role of images in advertising / / Paul Messaris |
| Autore | Messaris Paul |
| Pubbl/distr/stampa | Thousand Oaks, [Calif.] ; ; London, : SAGE, c1997 |
| Descrizione fisica | 1 online resource (xxii, 297 p.) : ill |
| Disciplina | 659.1042 |
| Soggetto topico |
Advertising - Psychological aspects
Visual communication Commercial art |
| ISBN |
1-4522-3344-6
0-8039-7245-8 1-5063-1588-7 1-4522-6362-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover; Dedication; Contents; Acknowledgments; Introduction: A Theory of Images in Advertising; Part I - Image as Simulated Reality; Chapter 1 - Pictures and Reality; Chapter 2 - Visual Form and Style; Chapter 3 - Can Pictures Bridge Cultures?; Part II - Image as Evidence; Chapter 4 - Visual Truth, Visual Lies; Part III - Image as Implied Selling Proposition; Chapter 5 - Editing and Montage; Chapter 6 - Showing The Unspoken; Epilogue: Ethics of Visual Persuasion; References; Index; About the Author |
| Record Nr. | UNINA-9910791721503321 |
|
Messaris Paul
|
||
| Thousand Oaks, [Calif.] ; ; London, : SAGE, c1997 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Visual persuasion : the role of images in advertising / / Paul Messaris
| Visual persuasion : the role of images in advertising / / Paul Messaris |
| Autore | Messaris Paul |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Thousand Oaks ; ; London ; ; New Delhi, : Sage Publications, c1997 |
| Descrizione fisica | 1 online resource (xxii, 297 p.) : ill |
| Disciplina | 659.1042 |
| Soggetto topico |
Advertising - Psychological aspects
Visual communication Commercial art |
| ISBN |
1-4522-3344-6
0-8039-7245-8 1-5063-1588-7 1-4522-6362-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover; Dedication; Contents; Acknowledgments; Introduction: A Theory of Images in Advertising; Part I - Image as Simulated Reality; Chapter 1 - Pictures and Reality; Chapter 2 - Visual Form and Style; Chapter 3 - Can Pictures Bridge Cultures?; Part II - Image as Evidence; Chapter 4 - Visual Truth, Visual Lies; Part III - Image as Implied Selling Proposition; Chapter 5 - Editing and Montage; Chapter 6 - Showing The Unspoken; Epilogue: Ethics of Visual Persuasion; References; Index; About the Author |
| Record Nr. | UNINA-9910820255303321 |
|
Messaris Paul
|
||
| Thousand Oaks ; ; London ; ; New Delhi, : Sage Publications, c1997 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||