Why Do Smart People Make Such Stupid Mistakes? [[electronic resource] ] : A Practical Negotiation Guide to More Profitable Client Relationships for Marketing and Communication Agencies,Sales Teams and Professional Service People
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| Autore: |
Merrington Chris
|
| Titolo: |
Why Do Smart People Make Such Stupid Mistakes? [[electronic resource] ] : A Practical Negotiation Guide to More Profitable Client Relationships for Marketing and Communication Agencies,Sales Teams and Professional Service People
|
| Pubblicazione: | St Albans, : Panoma Press, 2011 |
| Descrizione fisica: | 1 online resource (250 p.) |
| Disciplina: | 302.3 |
| Soggetto topico: | Customer relations |
| Negotiation in business | |
| Negotiation | |
| Note generali: | Description based upon print version of record. |
| Nota di contenuto: | Cover; Title; Copyright; Dedication; The author and Spring 80:20; Content; Preface; Chapter 1: Why do smart people make such stupid mistakes?; Chapter 2: Negotiation principles; Chapter 3: A front-foot mindset; Chapter 4: Work smarter, not harder; Chapter 5: Differentiation and winning new business; Chapter 6: Pricing profitably; Chapter 7: Charging higher fees; Chapter 8: That's a good question; Chapter 9: Internal negotiations and supplier negotiations; Chapter 10: Procurement; Chapter 11: In conclusion |
| Sommario/riassunto: | This book will save you a fortune and maybe even make you a fortune. Its practical approach means you can apply the proven strategies in your business today. It is a practical negotiation guide to more profitable client relationships for marketing and communication agencies, sales teams and professional service people. |
| Altri titoli varianti: | Why Do Smart People Make Such Stupid Mistakes? |
| Titolo autorizzato: | Why Do Smart People Make Such Stupid Mistakes |
| ISBN: | 1-78452-054-3 |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910148606403321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |