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Advancing branding research : a qualitative agenda / / guest editors Professor T. C. Melewar and Professor Bill Merrilees
| Advancing branding research : a qualitative agenda / / guest editors Professor T. C. Melewar and Professor Bill Merrilees |
| Pubbl/distr/stampa | [West Yorkshire, England] : , : Emerald Group Publishing Limited, , 2014 |
| Descrizione fisica | 1 online resource (80 p.) |
| Disciplina | 610.72 |
| Collana | Qualitative Market Research : An International Journal |
| Soggetto topico |
Qualitative research - England
Social sciences - Research |
| ISBN | 1-78441-088-8 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover; Editorial advisory and review board; Guest editorial; Brand-building and the elements of success: discoveries using historical analyses; Interpretative narrative process research approach to corporate renaming; Brand meaning gaps and dynamics: theory, research, and practice; Contextualising brand consumption experiences: a multi-modal enabling technique |
| Record Nr. | UNINA-9910791050903321 |
| [West Yorkshire, England] : , : Emerald Group Publishing Limited, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Advancing branding research : a qualitative agenda / / guest editors Professor T. C. Melewar and Professor Bill Merrilees
| Advancing branding research : a qualitative agenda / / guest editors Professor T. C. Melewar and Professor Bill Merrilees |
| Pubbl/distr/stampa | [West Yorkshire, England] : , : Emerald Group Publishing Limited, , 2014 |
| Descrizione fisica | 1 online resource (80 p.) |
| Disciplina | 610.72 |
| Collana | Qualitative Market Research : An International Journal |
| Soggetto topico |
Qualitative research - England
Social sciences - Research |
| ISBN | 1-78441-088-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover; Editorial advisory and review board; Guest editorial; Brand-building and the elements of success: discoveries using historical analyses; Interpretative narrative process research approach to corporate renaming; Brand meaning gaps and dynamics: theory, research, and practice; Contextualising brand consumption experiences: a multi-modal enabling technique |
| Record Nr. | UNINA-9910824030203321 |
| [West Yorkshire, England] : , : Emerald Group Publishing Limited, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||