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COVID-19, Tourist Destinations and Prospects for Recovery : Volume Two: An African Perspective / / edited by Kaitano Dube, Ishmael Mensah, Lazarus Chapungu
| COVID-19, Tourist Destinations and Prospects for Recovery : Volume Two: An African Perspective / / edited by Kaitano Dube, Ishmael Mensah, Lazarus Chapungu |
| Autore | Dube Kaitano |
| Edizione | [1st ed. 2023.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2023 |
| Descrizione fisica | 1 online resource (281 pages) |
| Disciplina | 338.4791 |
| Soggetto topico |
Tourism
Management Geography Business Africa Tourism Management African Business |
| ISBN | 3-031-24655-1 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part1. Background and Introduction -- Chapter1. Tourism and COVID-19: An African perspective -- Part2. Impact of COVID-19 on African tourist destinations -- Chapter2. The effects of COVID-19 pandemic on small-scale hospitality and tourism businesses in coastal communities in Ghana -- Chapter3. Navigating the Impact of COVID-19 on Tourism in Zambia -- Chapter4. Exploring trends of South African accommodation occupancy during COVID- 19 -- Chapter5. The impact of COVID-19 on the hotels as quarantine destinations -- Part3. COVID-19 recovery and resilience of tourist destinations in Africa -- Chapter6. Evaluation of the efficacy of the COVID-19 recovery plans for tourism: Limpopo Province in South Africa -- Chapter7. Impact, Recovery and Resilience of the Events sector from COVID-19 crisis: Lessons from Zimbabwe -- Chapter8. Prospects for tourism recovery in Kariba town in the context of COVID- 19 -- Chapter9. The resilience of Private Protected Areas Lodges: Lessons from South Africa amid COVID-19 -- Part4. Tourism recovery Strategies for African tourist destinations -- Chapter10. Impacts of COVID-19 on Emerging Tourist Destinations and Recovery Strategies: The Case of Ghana -- Chapter11. The Utilisation of Virtual Reality as a Recovery Strategy to Stimulate Travel Intentions of students amidst the Covid-19 Pandemic in South Africa -- Chapter12. COVID-19 and rural tourism destinations in South Africa: Impact, transformation opportunities and potential -- Chapter13. Aviation recovery, resilience, challenges, and opportunities a focus on Western Cape province, South Africa -- Part5. Conclusion and Recommendations -- Chapter14. The future of tourism in a post-COVID-19 era: Practical and policy perspectives. |
| Record Nr. | UNINA-9910682566003321 |
Dube Kaitano
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| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2023 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Marketing tourist destinations in emerging economies : towards competitive and sustainable emerging tourist destinations / / edited by Ishmael Mensah [and five others]
| Marketing tourist destinations in emerging economies : towards competitive and sustainable emerging tourist destinations / / edited by Ishmael Mensah [and five others] |
| Pubbl/distr/stampa | Cham, Switzerland : , : Springer, , [2022] |
| Descrizione fisica | 1 online resource (315 pages) |
| Disciplina | 338.4791091724 |
| Collana | Palgrave Studies of Marketing in Emerging Economies |
| Soggetto topico |
Tourism - Developing countries
Tourism - Management |
| ISBN | 3-030-83711-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Intro -- Preface -- Acknowledgements -- Contents -- Notes on Contributors -- Abbreviations -- List of Figures -- List of Tables -- Part I: Destination Attributes and Features -- 1: Nature and Scope of Destination Marketing in Emerging Economies -- Introduction -- The Tourist Destination -- Destination Marketing -- Destination Marketing Mix -- Destination Marketing Organisations -- Features of Emerging Economies -- Tourism Prospects of Emerging Economies -- Challenges of Marketing Emerging Destinations -- Structure of the Book -- Conclusion -- References -- 2: Marketing Mix Strategies of Emerging Tourist Destinations: The Case of Indonesia -- Introduction -- Marketing Mix Elements for Emerging Tourist Destination -- Product -- Price -- Place -- Promotion -- People -- Process -- Physical Evidence -- Partnership -- Packaging -- Programming -- Conclusion -- References -- 3: Special Events and Destination Marketing Strategies in Emerging Economies in Asia -- Introduction -- Destination Marketing Strategies -- Destination Marketing Strategies: Tourism Malaysia -- Special Events -- Local Events -- Major Events -- Mega-Events -- Sporting Events as Special Events -- Sporting Event as a Catalyst for Special Events in Asia -- Sporting Events: A Case of the Republic of Korea -- Sporting Events: A Case of Malaysia -- Conclusion -- References -- 4: Competitiveness of Emerging Economies as Tourist Destinations -- Introduction -- Destination Competitiveness -- Indicators of Destination Competitiveness -- Models of Destination Competitiveness -- Comparative and Competitive Advantage of Emerging Destinations -- Competitiveness of Emerging Tourist Destinations -- Factors Influencing the Competitiveness of Emerging Destinations -- Creating Competitive Emerging Destinations: Critical Success Factors -- Conclusion -- References.
Part II: Travel Behaviour and ICT Applications in Destination Marketing -- 5: Travel to Emerging Tourist Destinations: Motivations and Decision-Making Processes -- Introduction -- Factors that Influence Travel to Emerging Destinations -- Travel Motivation -- Theories of Travel Motivation -- Motives for Travel to Emerging Destinations -- Travel Decision-Making -- Models of Travel Decision-Making -- Travel Motivation and Decision-Making Nexus -- Implications for the Marketing of Emerging Destinations -- Market Planning -- Promotion and Advertising -- Enhanced Destination Image -- Customised Service Delivery and Competitive Advantage -- Conclusion -- References -- 6: Service Quality, Tourist Satisfaction, and Destination Loyalty in Emerging Economies -- Introduction -- Prospects of Tourism and Challenges of Service Quality in Emerging Economies -- Concepts -- Service Quality -- Destination Quality -- Perceived Value -- Tourist Satisfaction -- Destination Loyalty -- Approaches to Destination Loyalty -- Attitudinal -- Behavioural -- Composite -- Importance and Benefits of Loyalty -- Service Quality, Perceived Value, Tourist Satisfaction, and Destination Loyalty -- Drivers of Destination Loyalty in Emerging Economies -- Conclusions and Recommendations -- References -- 7: Destination Distribution Systems and Travel Disintermediation in Emerging Economies -- Introduction -- Nature of Travel Intermediation in Emerging Economies -- Current Trends in Travel Intermediation in Emerging Economies -- Role of Online Travel Intermediaries in the Marketing of Emerging Tourist Destinations -- Disintermediation in the Travel and Tourism Industry in Emerging Economies -- Challenges and the Future of Travel Intermediation in Emerging Economies -- Future of Travel Intermediation in Emerging Economies -- Conclusion -- References. 8: The Progress of ICT Applications in Destination Marketing in Emerging Economies -- Introduction -- Social Media Marketing (SMM) -- E-Tourism: An Overview -- The e-Tourism System -- The Transformation from E-Tourism to V-Tourism Using Virtual and Augmented Reality in the Tourism Sector -- Use of AR/VR in the Hospitality and Tourism Industry During Crisis -- Conclusion and Recommendations -- References -- Part III: Destination Marketing Process and Activities -- 9: New Approaches to Market Segmentation, Targeting and Positioning: The Case of Maribojoc, Bohol, Philippines -- Introduction -- Understanding the Market Through Travel Motivations -- Market Segmentation -- Specialised Tourist Segments -- Market Targeting -- Market Positioning -- Role of Technology in Market Segmentation, Targeting, and Positioning -- Steps in Market Segmentation, Targeting, and Positioning -- The Maribojoc, Bohol, Philippines Experience -- Conclusion -- References -- 10: Homecoming Events and Diaspora Tourism Promotion in Emerging Economies: The Case of the Year of Return 2019 Campaign in Ghana -- Introduction -- Homecoming Events in Emerging Destinations -- History of Ghana's Engagement with the African Diaspora -- The Year of Return 2019 (YOR19) Campaign -- Impacts of the Year of Return Campaign -- Improvement in Diaspora Relations -- Increase in International Arrivals -- Increase in Tourism Receipts and Stimulation of Economic and Social Activities -- Increase in International Media Coverage and Awareness of the Country -- Critical Success Factors of the YOR19 -- Collaboration -- Celebrity Endorsement -- Effective Use of Funds -- Easing of Entry Restrictions -- Beyond the Return -- Conclusion -- References -- 11: Destination Branding Slogans and their Impact on Tourist Arrivals: The Case of the Philippines -- Introduction -- The Evolving Concept of Destination Brand. Frameworks and Approaches -- Success Factors -- Benefits of Destination Branding -- Limitations -- Studies on Destination Branding of the Philippines -- Destination Branding Slogans and Their Impact on the Philippine Tourist Arrivals -- Conclusion -- References -- 12: Opportunities and Challenges of Globalisation for ASEAN Destinations Through the One Belt One Road Initiative -- Introduction -- Impact of Globalisation on Destinations -- ASEAN Tourism in an Era of Globalisation -- One Belt One Road Initiative (China and ASEAN) -- BRI and the Future Tourism Outlook of Asia -- Conclusion -- References -- 13: Marketing Emerging Tourist Destinations During Crisis and Pandemics -- Introduction -- Forms of Crises -- Pandemics and Tourism -- Impacts of Crises and Pandemics on Tourism in Emerging Economies -- Crises and Destination Image -- Crisis Communication -- Crisis Management Strategies -- Conclusion -- References -- Index. |
| Record Nr. | UNINA-9910522968103321 |
| Cham, Switzerland : , : Springer, , [2022] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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