Medicines as a service [[electronic resource] ] : a new commercial model for big pharma in the postblockbuster world / / Soeren Mattke, Lisa Klautzer, and Tewodaj Mengistu
(Visualizza in formato marc)
(Visualizza in BIBFRAME)
| Autore: |
Mattke Soeren
|
| Titolo: |
Medicines as a service [[electronic resource] ] : a new commercial model for big pharma in the postblockbuster world / / Soeren Mattke, Lisa Klautzer, and Tewodaj Mengistu
|
| Pubblicazione: | Santa Monica, Calif., : RAND, c2012 |
| Edizione: | 1st ed. |
| Descrizione fisica: | 1 online resource (12 p.) |
| Disciplina: | 362.29/90941 |
| Soggetto topico: | Pharmaceutical services |
| Pharmaceutical industry | |
| Altri autori: |
KlautzerLisa
MengistuTewodaj
|
| Note generali: | Description based upon print version of record. |
| Nota di bibliografia: | Includes bibliographical references. |
| Nota di contenuto: | Medicines as a Service |
| Sommario/riassunto: | The pharmaceutical industry can reconfigure its considerable resources to develop innovative and meaningful business models that are based on services that improve access and adherence to prescription drugs for common chronic conditions. Such innovation beyond drug development is consistent with the core capabilities of large pharmaceutical companies and has the potential to achieve profit levels similar to those of its traditional models. |
| Titolo autorizzato: | Medicines as a service |
| ISBN: | 0-8330-7646-9 |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910220124103321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |
Serie:
Occasional paper (Rand Corporation)