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Advancing branding research : a qualitative agenda / / guest editors Professor T. C. Melewar and Professor Bill Merrilees
| Advancing branding research : a qualitative agenda / / guest editors Professor T. C. Melewar and Professor Bill Merrilees |
| Pubbl/distr/stampa | [West Yorkshire, England] : , : Emerald Group Publishing Limited, , 2014 |
| Descrizione fisica | 1 online resource (80 p.) |
| Disciplina | 610.72 |
| Collana | Qualitative Market Research : An International Journal |
| Soggetto topico |
Qualitative research - England
Social sciences - Research |
| ISBN | 1-78441-088-8 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover; Editorial advisory and review board; Guest editorial; Brand-building and the elements of success: discoveries using historical analyses; Interpretative narrative process research approach to corporate renaming; Brand meaning gaps and dynamics: theory, research, and practice; Contextualising brand consumption experiences: a multi-modal enabling technique |
| Record Nr. | UNINA-9910791050903321 |
| [West Yorkshire, England] : , : Emerald Group Publishing Limited, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Advancing branding research : a qualitative agenda / / guest editors Professor T. C. Melewar and Professor Bill Merrilees
| Advancing branding research : a qualitative agenda / / guest editors Professor T. C. Melewar and Professor Bill Merrilees |
| Pubbl/distr/stampa | [West Yorkshire, England] : , : Emerald Group Publishing Limited, , 2014 |
| Descrizione fisica | 1 online resource (80 p.) |
| Disciplina | 610.72 |
| Collana | Qualitative Market Research : An International Journal |
| Soggetto topico |
Qualitative research - England
Social sciences - Research |
| ISBN | 1-78441-088-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover; Editorial advisory and review board; Guest editorial; Brand-building and the elements of success: discoveries using historical analyses; Interpretative narrative process research approach to corporate renaming; Brand meaning gaps and dynamics: theory, research, and practice; Contextualising brand consumption experiences: a multi-modal enabling technique |
| Record Nr. | UNINA-9910824030203321 |
| [West Yorkshire, England] : , : Emerald Group Publishing Limited, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Multi-channel marketing, branding and retail design : new challenges and opportunities / / edited by Charles Mcintyre, T. C. Melewar, Charles Dennis
| Multi-channel marketing, branding and retail design : new challenges and opportunities / / edited by Charles Mcintyre, T. C. Melewar, Charles Dennis |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | Bingley, England : , : Emerald, , 2016 |
| Descrizione fisica | 1 online resource (274 pages) : illustrations |
| Disciplina | 658.788 |
| Soggetto topico |
Marketing channels
Retail trade |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-78635-455-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910148710903321 |
| Bingley, England : , : Emerald, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Multi-channel marketing, branding and retail design : new challenges and opportunities / / edited by Charles McIntyre, T.C. Melewar, Charles Dennis
| Multi-channel marketing, branding and retail design : new challenges and opportunities / / edited by Charles McIntyre, T.C. Melewar, Charles Dennis |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | Bingley, England : , : Emerald, , 2016 |
| Descrizione fisica | 1 online resource (274 pages) : illustrations |
| Disciplina | 658.788 |
| Soggetto topico |
Marketing
Branding (Marketing) Business & Economics - Advertising & Promotion Sales & marketing |
| ISBN | 1-78635-455-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. I. The design process: branding, marketing and customer experience in a multi-channel world -- pt. II. Structural experience in retail design and brand marketing: real world and beyond. |
| Record Nr. | UNINA-9910798990703321 |
| Bingley, England : , : Emerald, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Multi-channel marketing, branding and retail design : new challenges and opportunities / / edited by Charles McIntyre, T.C. Melewar, Charles Dennis
| Multi-channel marketing, branding and retail design : new challenges and opportunities / / edited by Charles McIntyre, T.C. Melewar, Charles Dennis |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | Bingley, England : , : Emerald, , 2016 |
| Descrizione fisica | 1 online resource (274 pages) : illustrations |
| Disciplina | 658.788 |
| Soggetto topico |
Marketing
Branding (Marketing) Business & Economics - Advertising & Promotion Sales & marketing |
| ISBN | 1-78635-455-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. I. The design process: branding, marketing and customer experience in a multi-channel world -- pt. II. Structural experience in retail design and brand marketing: real world and beyond. |
| Record Nr. | UNINA-9910821063503321 |
| Bingley, England : , : Emerald, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||