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The hidden art of interviewing people [[electronic resource] ] : how to get them to tell you the truth / / Neil McPhee and Roger Terry
| The hidden art of interviewing people [[electronic resource] ] : how to get them to tell you the truth / / Neil McPhee and Roger Terry |
| Autore | McPhee Neil |
| Pubbl/distr/stampa | Chichester, England ; ; Hoboken, NJ, : John Wiley & Sons, c2007 |
| Descrizione fisica | 1 online resource (383 p.) |
| Disciplina |
658.31124
658.83019 |
| Altri autori (Persone) | TerryRoger <1956-> |
| Soggetto topico |
Interviewing in marketing research
Neurolinguistic programming |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-119-20883-1
1-280-90095-4 9786610900954 0-470-51323-3 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
THE HIDDEN ART OF INTERVIEWING PEOPLE; CONTENTS; FOREWORD; ACKNOWLEDGEMENTS; ABOUT THE AUTHORS; INTRODUCTION; CHAPTER 1: TAKING THE BRIEF; WHAT'S IN THIS CHAPTER?; THE IMPORTANCE OF THE FIRST STEPS; BEING AT YOUR BEST; THE DANCE OF COMMUNICATION; READING THE SIGNPOSTS; TRUE LISTENING; QUALITY QUESTIONS; ELICITING VALUES; SETTING THE SCENE - NLP FRAMES; CHECKLIST FOR TAKING THE BRIEF; CHAPTER 2: RESPONDING TO THE BRIEF; WHAT'S IN THIS CHAPTER?; WHAT'S THE POINT OF WRITING A PROPOSAL?; PROPOSAL OR ACTION PLAN?; THE POWER OF WORDS; USING VALUES TO ENHANCE THE ACTION PLAN
DOCUMENT STYLE AND CONSTRUCTIONTHINKING LIKE THE CLIENT; ACTION PLAN WRITING GUIDELINES; CHAPTER 3: THE SAMPLE; WHAT'S IN THIS CHAPTER?; RECRUITMENT; CHARACTERISTICS; VAK SUBQUOTAS; RECRUITMENT APPROACHES; CHAPTER 4: RESEARCH INTERVIEWS; WHAT'S IN THIS CHAPTER?; OVERVIEW; HOW WE CREATE OUR REALITY; HOW DOES THE PROCESS OF FILTERS AND COMMUNICATION WORK?; REFRAMING; ENVIROMETICS; RAPPORT; ROLE; THE TOPIC GUIDE; HANDLING INDIVIDUALS; ANIMATING THE GROUP; GROUPS VS DEPTHS; PROJECTIVE AND ENABLING TECHNIQUES; CHAPTER 5: UNDERSTANDING WHY PEOPLE BEHAVE THE WAY THEY DO; WHAT'S IN THIS CHAPTER? UNDERSTANDING PEOPLETHE FIVE SENSORY FILTERS; EYE ACCESSING CUES; PRIMARY INTEREST OR FOCUS OF ATTENTION; GLOBAL-SPECIFIC: CHUNK SIZE; RELATIONAL SORT FOR DECISION: SAMENESS-DIFFERENCE (MATCHING-MISMATCHING); MOTIVATING ATTENTION FILTERS; OPTIONS-PROCEDURES; TIME SORT: PAST, PRESENT, FUTURE; DECISION-MAKING; USAGE; CHAPTER 6: THE ANALYSIS; WHAT'S IN THIS CHAPTER?; TO ANALYSE OR NOT TO ANALYSE?; ONE WAY OF WORKING; RECORDING THE INTERVIEW; ANALYSIS; HOW DO WE ELICIT THIS INFORMATION?; SUMMARY; CHAPTER 7: PRESENTING YOUR FINDINGS; WHAT'S IN THIS CHAPTER?; PUTTING IT ALL TOGETHER THE PRESENTATION PROCESSVIDEOCONFERENCING; CHAPTER 8: ETHICS, ECOLOGY AND CODES OF PRACTICE; WHAT'S IN THIS CHAPTER?; WHAT DO WE MEAN BY ECOLOGY?; MANIPULATION; ECOLOGY: NLP STYLE; ETHICS AND QUALIFICATIONS; CODES OF PRACTICE; CHAPTER 9: CONVERSATION PIECES; GLOSSARY; REFERENCES; INDEX |
| Record Nr. | UNINA-9910143712403321 |
McPhee Neil
|
||
| Chichester, England ; ; Hoboken, NJ, : John Wiley & Sons, c2007 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The hidden art of interviewing people [[electronic resource] ] : how to get them to tell you the truth / / Neil McPhee and Roger Terry
| The hidden art of interviewing people [[electronic resource] ] : how to get them to tell you the truth / / Neil McPhee and Roger Terry |
| Autore | McPhee Neil |
| Pubbl/distr/stampa | Chichester, England ; ; Hoboken, NJ, : John Wiley & Sons, c2007 |
| Descrizione fisica | 1 online resource (383 p.) |
| Disciplina |
658.31124
658.83019 |
| Altri autori (Persone) | TerryRoger <1956-> |
| Soggetto topico |
Interviewing in marketing research
Neurolinguistic programming |
| ISBN |
1-119-20883-1
1-280-90095-4 9786610900954 0-470-51323-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
THE HIDDEN ART OF INTERVIEWING PEOPLE; CONTENTS; FOREWORD; ACKNOWLEDGEMENTS; ABOUT THE AUTHORS; INTRODUCTION; CHAPTER 1: TAKING THE BRIEF; WHAT'S IN THIS CHAPTER?; THE IMPORTANCE OF THE FIRST STEPS; BEING AT YOUR BEST; THE DANCE OF COMMUNICATION; READING THE SIGNPOSTS; TRUE LISTENING; QUALITY QUESTIONS; ELICITING VALUES; SETTING THE SCENE - NLP FRAMES; CHECKLIST FOR TAKING THE BRIEF; CHAPTER 2: RESPONDING TO THE BRIEF; WHAT'S IN THIS CHAPTER?; WHAT'S THE POINT OF WRITING A PROPOSAL?; PROPOSAL OR ACTION PLAN?; THE POWER OF WORDS; USING VALUES TO ENHANCE THE ACTION PLAN
DOCUMENT STYLE AND CONSTRUCTIONTHINKING LIKE THE CLIENT; ACTION PLAN WRITING GUIDELINES; CHAPTER 3: THE SAMPLE; WHAT'S IN THIS CHAPTER?; RECRUITMENT; CHARACTERISTICS; VAK SUBQUOTAS; RECRUITMENT APPROACHES; CHAPTER 4: RESEARCH INTERVIEWS; WHAT'S IN THIS CHAPTER?; OVERVIEW; HOW WE CREATE OUR REALITY; HOW DOES THE PROCESS OF FILTERS AND COMMUNICATION WORK?; REFRAMING; ENVIROMETICS; RAPPORT; ROLE; THE TOPIC GUIDE; HANDLING INDIVIDUALS; ANIMATING THE GROUP; GROUPS VS DEPTHS; PROJECTIVE AND ENABLING TECHNIQUES; CHAPTER 5: UNDERSTANDING WHY PEOPLE BEHAVE THE WAY THEY DO; WHAT'S IN THIS CHAPTER? UNDERSTANDING PEOPLETHE FIVE SENSORY FILTERS; EYE ACCESSING CUES; PRIMARY INTEREST OR FOCUS OF ATTENTION; GLOBAL-SPECIFIC: CHUNK SIZE; RELATIONAL SORT FOR DECISION: SAMENESS-DIFFERENCE (MATCHING-MISMATCHING); MOTIVATING ATTENTION FILTERS; OPTIONS-PROCEDURES; TIME SORT: PAST, PRESENT, FUTURE; DECISION-MAKING; USAGE; CHAPTER 6: THE ANALYSIS; WHAT'S IN THIS CHAPTER?; TO ANALYSE OR NOT TO ANALYSE?; ONE WAY OF WORKING; RECORDING THE INTERVIEW; ANALYSIS; HOW DO WE ELICIT THIS INFORMATION?; SUMMARY; CHAPTER 7: PRESENTING YOUR FINDINGS; WHAT'S IN THIS CHAPTER?; PUTTING IT ALL TOGETHER THE PRESENTATION PROCESSVIDEOCONFERENCING; CHAPTER 8: ETHICS, ECOLOGY AND CODES OF PRACTICE; WHAT'S IN THIS CHAPTER?; WHAT DO WE MEAN BY ECOLOGY?; MANIPULATION; ECOLOGY: NLP STYLE; ETHICS AND QUALIFICATIONS; CODES OF PRACTICE; CHAPTER 9: CONVERSATION PIECES; GLOSSARY; REFERENCES; INDEX |
| Record Nr. | UNINA-9910830215503321 |
|
McPhee Neil
|
||
| Chichester, England ; ; Hoboken, NJ, : John Wiley & Sons, c2007 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The hidden art of interviewing people : how to get them to tell you the truth / / Neil McPhee and Roger Terry
| The hidden art of interviewing people : how to get them to tell you the truth / / Neil McPhee and Roger Terry |
| Autore | McPhee Neil |
| Pubbl/distr/stampa | Chichester, England ; ; Hoboken, NJ, : John Wiley & Sons, c2007 |
| Descrizione fisica | 1 online resource (383 p.) |
| Disciplina | 658.8/3 |
| Altri autori (Persone) | TerryRoger <1956-> |
| Soggetto topico |
Interviewing in marketing research
Neurolinguistic programming |
| ISBN |
1-119-20883-1
1-280-90095-4 9786610900954 0-470-51323-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
THE HIDDEN ART OF INTERVIEWING PEOPLE; CONTENTS; FOREWORD; ACKNOWLEDGEMENTS; ABOUT THE AUTHORS; INTRODUCTION; CHAPTER 1: TAKING THE BRIEF; WHAT'S IN THIS CHAPTER?; THE IMPORTANCE OF THE FIRST STEPS; BEING AT YOUR BEST; THE DANCE OF COMMUNICATION; READING THE SIGNPOSTS; TRUE LISTENING; QUALITY QUESTIONS; ELICITING VALUES; SETTING THE SCENE - NLP FRAMES; CHECKLIST FOR TAKING THE BRIEF; CHAPTER 2: RESPONDING TO THE BRIEF; WHAT'S IN THIS CHAPTER?; WHAT'S THE POINT OF WRITING A PROPOSAL?; PROPOSAL OR ACTION PLAN?; THE POWER OF WORDS; USING VALUES TO ENHANCE THE ACTION PLAN
DOCUMENT STYLE AND CONSTRUCTIONTHINKING LIKE THE CLIENT; ACTION PLAN WRITING GUIDELINES; CHAPTER 3: THE SAMPLE; WHAT'S IN THIS CHAPTER?; RECRUITMENT; CHARACTERISTICS; VAK SUBQUOTAS; RECRUITMENT APPROACHES; CHAPTER 4: RESEARCH INTERVIEWS; WHAT'S IN THIS CHAPTER?; OVERVIEW; HOW WE CREATE OUR REALITY; HOW DOES THE PROCESS OF FILTERS AND COMMUNICATION WORK?; REFRAMING; ENVIROMETICS; RAPPORT; ROLE; THE TOPIC GUIDE; HANDLING INDIVIDUALS; ANIMATING THE GROUP; GROUPS VS DEPTHS; PROJECTIVE AND ENABLING TECHNIQUES; CHAPTER 5: UNDERSTANDING WHY PEOPLE BEHAVE THE WAY THEY DO; WHAT'S IN THIS CHAPTER? UNDERSTANDING PEOPLETHE FIVE SENSORY FILTERS; EYE ACCESSING CUES; PRIMARY INTEREST OR FOCUS OF ATTENTION; GLOBAL-SPECIFIC: CHUNK SIZE; RELATIONAL SORT FOR DECISION: SAMENESS-DIFFERENCE (MATCHING-MISMATCHING); MOTIVATING ATTENTION FILTERS; OPTIONS-PROCEDURES; TIME SORT: PAST, PRESENT, FUTURE; DECISION-MAKING; USAGE; CHAPTER 6: THE ANALYSIS; WHAT'S IN THIS CHAPTER?; TO ANALYSE OR NOT TO ANALYSE?; ONE WAY OF WORKING; RECORDING THE INTERVIEW; ANALYSIS; HOW DO WE ELICIT THIS INFORMATION?; SUMMARY; CHAPTER 7: PRESENTING YOUR FINDINGS; WHAT'S IN THIS CHAPTER?; PUTTING IT ALL TOGETHER THE PRESENTATION PROCESSVIDEOCONFERENCING; CHAPTER 8: ETHICS, ECOLOGY AND CODES OF PRACTICE; WHAT'S IN THIS CHAPTER?; WHAT DO WE MEAN BY ECOLOGY?; MANIPULATION; ECOLOGY: NLP STYLE; ETHICS AND QUALIFICATIONS; CODES OF PRACTICE; CHAPTER 9: CONVERSATION PIECES; GLOSSARY; REFERENCES; INDEX |
| Record Nr. | UNINA-9910876952603321 |
|
McPhee Neil
|
||
| Chichester, England ; ; Hoboken, NJ, : John Wiley & Sons, c2007 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||