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Branding Books Across the Ages : Strategies and Key Concepts in Literary Branding / / ed. by Helleke Braber, Jeroen Dera, Maarten Steenmeijer, Jos Joosten
| Branding Books Across the Ages : Strategies and Key Concepts in Literary Branding / / ed. by Helleke Braber, Jeroen Dera, Maarten Steenmeijer, Jos Joosten |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | Amsterdam : , : Amsterdam University Press, , [2021] |
| Descrizione fisica | 1 online resource (372 pages) |
| Soggetto topico | Economics |
| Soggetto non controllato | Branding, Literary Studies, Literary Institutions, Translation Studies, Reception Studies |
| ISBN | 90-485-4440-8 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Frontmatter -- Table of Contents -- Introduction -- Cultural Branding in the Early Modern Period -- Telling a Double Story -- A Hero and His History -- From Immorality to Immortality -- Allegories of Branding -- Branding or Excluding? -- Hugo Claus -- One Book's Brand is Another Book's Frame -- 'The Most Successful Writer of the Netherlands' -- Young Adults as Branded Readers -- Of Dust and Dollars -- 'This Is What We Share' -- The One Unforgivable Transgression? -- Branding the Open-minded Nation -- Against the Grain -- In Search of the Most Effective Way of Branding -- Index of Names |
| Record Nr. | UNISA-996423846403316 |
| Amsterdam : , : Amsterdam University Press, , [2021] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
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Branding Books Across the Ages : Strategies and Key Concepts in Literary Branding / / ed. by Helleke Braber, Jeroen Dera, Maarten Steenmeijer, Jos Joosten
| Branding Books Across the Ages : Strategies and Key Concepts in Literary Branding / / ed. by Helleke Braber, Jeroen Dera, Maarten Steenmeijer, Jos Joosten |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | Amsterdam : , : Amsterdam University Press, , [2021] |
| Descrizione fisica | 1 online resource (372 pages) |
| Soggetto topico | Economics |
| Soggetto non controllato | Branding, Literary Studies, Literary Institutions, Translation Studies, Reception Studies |
| ISBN | 90-485-4440-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Frontmatter -- Table of Contents -- Introduction -- Cultural Branding in the Early Modern Period -- Telling a Double Story -- A Hero and His History -- From Immorality to Immortality -- Allegories of Branding -- Branding or Excluding? -- Hugo Claus -- One Book's Brand is Another Book's Frame -- 'The Most Successful Writer of the Netherlands' -- Young Adults as Branded Readers -- Of Dust and Dollars -- 'This Is What We Share' -- The One Unforgivable Transgression? -- Branding the Open-minded Nation -- Against the Grain -- In Search of the Most Effective Way of Branding -- Index of Names |
| Record Nr. | UNINA-9910472625103321 |
| Amsterdam : , : Amsterdam University Press, , [2021] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Children’s Literature in Translation : Texts and Contexts / / edited by Jan Van Coillie & Jack McMartin
| Children’s Literature in Translation : Texts and Contexts / / edited by Jan Van Coillie & Jack McMartin |
| Pubbl/distr/stampa | Baltimore, Maryland : , : Project Muse, , 2020 |
| Descrizione fisica | 1 online resource (1 EPUB unpaged.) |
| Disciplina | 809.89282 |
| Collana | Translation, interpreting and transfer |
| Soggetto topico | Children's literature - Translations - History and criticism |
| ISBN | 94-6270-222-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910420856603321 |
| Baltimore, Maryland : , : Project Muse, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Culture as Soft Power : Bridging Cultural Relations, Intellectual Cooperation, and Cultural Diplomacy / / ed. by Diana Roig Sanz, Elisabet Carbó-Catalan
| Culture as Soft Power : Bridging Cultural Relations, Intellectual Cooperation, and Cultural Diplomacy / / ed. by Diana Roig Sanz, Elisabet Carbó-Catalan |
| Pubbl/distr/stampa | Berlin ; ; Boston : , : De Gruyter, , [2022] |
| Descrizione fisica | 1 online resource (VI, 399 p.) |
| Soggetto topico | LITERARY CRITICISM / General |
| Soggetto non controllato |
Cultural Diplomacy
Cultural Institutions Intellectual Cooperation Soft Power |
| ISBN | 3-11-074455-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Frontmatter -- Acknowledgements -- Contents -- Swinging Between Culture and Politics: Novel Interdisciplinary Perspectives -- International Cultural Relations, Historiographic Sketch, and New Conceptual Issues -- Women and Diplomatic Life: An Overview with Methodological Directions and Proposals -- The Paris/Geneva Divide -- Chilean Cultural Diplomacy and Cultural Internationalisms: An Entangled History (1927–1940s) -- Peace? Debates on Intellectual Cooperation in America. Santiago, 1939 -- Cinema and Education: Translating the International Educational Cinematographic Institute to 1930s Chile -- Articulating Britishness: Cultural Mediators and the Development of the British Institute of Florence -- From Catalan PEN to the World: Writers, Activists, and Diplomats -- The Europäische Revue and the European Cultural Union: Culture and Soft Power in the Interwar Period -- Two Anarchist Cultural Agents Forging the Twentieth-Century Uruguayan Cultural Field: Publishing as Soft Power -- The Floral Games and Literary Contests in Catalan (1859–1977): An Institutionalising and Nationalising Device of Transnational Scope -- Cultural Diplomacy and Cultural Heritage: Envisioned, Refused, Denied, Accomplished (1889–1969) -- On the World Peace Movement and the Early Internationalisation of Latin American Literature -- Book Festival Organisations and the Popularisation of Latin American Literature in the Mid-Twentieth Century -- The European Union Prize for Literature: Disseminating European Values through Translation and Supranational Consecration -- Contributors -- Author Index -- Subject Index |
| Record Nr. | UNISA-996487161003316 |
| Berlin ; ; Boston : , : De Gruyter, , [2022] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
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