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Customer's new voice : extreme relevancy and experience through volunteered customer information / / John McKean
| Customer's new voice : extreme relevancy and experience through volunteered customer information / / John McKean |
| Autore | McKean John <1956-> |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, New Jersey : , : John Wiley & Sons, Incorporates, , 2015 |
| Descrizione fisica | 1 online resource (346 pages) |
| Disciplina | 658.8/343 |
| Soggetto topico |
Customer relations
Consumer behavior |
| ISBN |
1-119-01709-2
1-119-00420-9 1-322-19899-3 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910208959503321 |
McKean John <1956->
|
||
| Hoboken, New Jersey : , : John Wiley & Sons, Incorporates, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Customer's new voice : extreme relevancy and experience through volunteered customer information / / John McKean
| Customer's new voice : extreme relevancy and experience through volunteered customer information / / John McKean |
| Autore | McKean John <1956-> |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, New Jersey : , : John Wiley & Sons, Incorporates, , 2015 |
| Descrizione fisica | 1 online resource (346 pages) |
| Disciplina | 658.8/343 |
| Soggetto topico |
Customer relations
Consumer behavior |
| ISBN |
1-119-01709-2
1-119-00420-9 1-322-19899-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910810706603321 |
|
McKean John <1956->
|
||
| Hoboken, New Jersey : , : John Wiley & Sons, Incorporates, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Managing customers through economic cycles / / John McKean
| Managing customers through economic cycles / / John McKean |
| Autore | McKean John <1956-> |
| Pubbl/distr/stampa | West Sussex, England : , : Wiley, , 2010 |
| Descrizione fisica | 1 online resource (266 p.) |
| Disciplina |
658.8/12
658.812 |
| Soggetto topico |
Customer relations
Consumer behavior Business cycles Recessions |
| Soggetto genere / forma | Electronic books. |
| ISBN |
0-470-66238-7
1-119-20857-2 1-282-88889-7 9786612888892 0-470-68821-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Managing Customers Through Economic Cycles; Contents; Acknowledgements; 1. Introduction; 2. Predicting/Preparing for Economic Transitions; 3. Science of How Consumers' Buying Changes over Cycles; 4. Consumer Loyalty Strengths/Vulnerabilities in Cycles; 5. B2C Approaches for Dynamic Consumer Needs/Value Tradeoff; 6. B2B Approaches for Different Economic Cycles; 7. Mastering Information across Economic Cycles; 8. Managing the Employee Factor through Cycles; 9. Leveraging the Power of the Community (Physical and Online); 10. Summary; Index |
| Record Nr. | UNINA-9910140900603321 |
|
McKean John <1956->
|
||
| West Sussex, England : , : Wiley, , 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Managing customers through economic cycles / / John McKean
| Managing customers through economic cycles / / John McKean |
| Autore | McKean John <1956-> |
| Pubbl/distr/stampa | West Sussex, England : , : Wiley, , 2010 |
| Descrizione fisica | 1 online resource (266 p.) |
| Disciplina |
658.8/12
658.812 |
| Soggetto topico |
Customer relations
Consumer behavior Business cycles Recessions |
| ISBN |
0-470-66238-7
1-119-20857-2 1-282-88889-7 9786612888892 0-470-68821-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Managing Customers Through Economic Cycles; Contents; Acknowledgements; 1. Introduction; 2. Predicting/Preparing for Economic Transitions; 3. Science of How Consumers' Buying Changes over Cycles; 4. Consumer Loyalty Strengths/Vulnerabilities in Cycles; 5. B2C Approaches for Dynamic Consumer Needs/Value Tradeoff; 6. B2B Approaches for Different Economic Cycles; 7. Mastering Information across Economic Cycles; 8. Managing the Employee Factor through Cycles; 9. Leveraging the Power of the Community (Physical and Online); 10. Summary; Index |
| Record Nr. | UNINA-9910830322703321 |
|
McKean John <1956->
|
||
| West Sussex, England : , : Wiley, , 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||