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Multi-channel marketing, branding and retail design : new challenges and opportunities / / edited by Charles McIntyre, T.C. Melewar, Charles Dennis
| Multi-channel marketing, branding and retail design : new challenges and opportunities / / edited by Charles McIntyre, T.C. Melewar, Charles Dennis |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | Bingley, England : , : Emerald, , 2016 |
| Descrizione fisica | 1 online resource (274 pages) : illustrations |
| Disciplina | 658.788 |
| Soggetto topico |
Marketing
Branding (Marketing) Business & Economics - Advertising & Promotion Sales & marketing |
| ISBN | 1-78635-455-1 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. I. The design process: branding, marketing and customer experience in a multi-channel world -- pt. II. Structural experience in retail design and brand marketing: real world and beyond. |
| Record Nr. | UNINA-9910798990703321 |
| Bingley, England : , : Emerald, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Multi-channel marketing, branding and retail design : new challenges and opportunities / / edited by Charles McIntyre, T.C. Melewar, Charles Dennis
| Multi-channel marketing, branding and retail design : new challenges and opportunities / / edited by Charles McIntyre, T.C. Melewar, Charles Dennis |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | Bingley, England : , : Emerald, , 2016 |
| Descrizione fisica | 1 online resource (274 pages) : illustrations |
| Disciplina | 658.788 |
| Soggetto topico |
Marketing
Branding (Marketing) Business & Economics - Advertising & Promotion Sales & marketing |
| ISBN | 1-78635-455-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. I. The design process: branding, marketing and customer experience in a multi-channel world -- pt. II. Structural experience in retail design and brand marketing: real world and beyond. |
| Record Nr. | UNINA-9910821063503321 |
| Bingley, England : , : Emerald, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||