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Advertising [[electronic resource] ] : a cultural economy / / Liz McFall
Advertising [[electronic resource] ] : a cultural economy / / Liz McFall
Autore McFall Elizabeth Rose
Pubbl/distr/stampa London, : SAGE, 2004
Descrizione fisica 1 online resource (195 p.)
Disciplina 659.1042
Collana Culture, representation and identities
Soggetto topico Advertising - History
Advertising - Social aspects
Soggetto genere / forma Electronic books.
ISBN 1-280-36870-5
9786610368709
1-4129-3289-0
0-7619-4254-8
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Cover Page; Title; Copyright; Contents; List of illustrations; Acknowledgements; Introduction: the quaint device of advertising; 1 Colonising of the real; 2 The persuasive subject of advertising; 3 The hybridisation of culture and economy; 4 The uses of history; 5 Pervasive institutions and constituent practices; 6 Persuasive products; 7 Conclusion: devices and desires; Bibliography; Index
Record Nr. UNINA-9910461928803321
McFall Elizabeth Rose  
London, : SAGE, 2004
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Advertising [[electronic resource] ] : a cultural economy / / Liz McFall
Advertising [[electronic resource] ] : a cultural economy / / Liz McFall
Autore McFall Elizabeth Rose
Pubbl/distr/stampa London, : SAGE, 2004
Descrizione fisica 1 online resource (viii, 208 p.) : ill
Disciplina 659.1042
Collana Culture, representation and identities
Soggetto topico Advertising
Advertising - History
Advertising - Social aspects
ISBN 1-280-36870-5
9786610368709
1-4129-3289-0
0-7619-4254-8
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Cover Page; Title; Copyright; Contents; List of illustrations; Acknowledgements; Introduction: the quaint device of advertising; 1 Colonising of the real; 2 The persuasive subject of advertising; 3 The hybridisation of culture and economy; 4 The uses of history; 5 Pervasive institutions and constituent practices; 6 Persuasive products; 7 Conclusion: devices and desires; Bibliography; Index
Record Nr. UNINA-9910785983403321
McFall Elizabeth Rose  
London, : SAGE, 2004
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Advertising : a cultural economy / / Liz McFall
Advertising : a cultural economy / / Liz McFall
Autore McFall Elizabeth Rose
Edizione [1st ed.]
Pubbl/distr/stampa London, : SAGE, 2004
Descrizione fisica 1 online resource (viii, 208 p.) : ill
Disciplina 659.1042
Collana Culture, representation and identity series
Soggetto topico Advertising - History
Advertising - Social aspects
ISBN 1-280-36870-5
9786610368709
1-4129-3289-0
0-7619-4254-8
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Cover Page; Title; Copyright; Contents; List of illustrations; Acknowledgements; Introduction: the quaint device of advertising; 1 Colonising of the real; 2 The persuasive subject of advertising; 3 The hybridisation of culture and economy; 4 The uses of history; 5 Pervasive institutions and constituent practices; 6 Persuasive products; 7 Conclusion: devices and desires; Bibliography; Index
Record Nr. UNINA-9910816190103321
McFall Elizabeth Rose  
London, : SAGE, 2004
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui