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Biblioteca

MARC Lista (tabellare)
Conversations with green gurus : the collective wisdom of environmental movers and shakers / / Laura Mazur and Louella Miles
Conversations with green gurus : the collective wisdom of environmental movers and shakers / / Laura Mazur and Louella Miles
Autore Mazur Laura
Pubbl/distr/stampa West Sussex, [England] : , : Wiley, , 2009
Descrizione fisica 1 online resource (327 p.)
Disciplina 333.72092/2
333.720922
Soggetto topico Environmentalists
Environmentalism - History
Soggetto genere / forma Electronic books.
ISBN 1-119-20618-9
1-282-93962-9
9786612939624
0-470-74690-4
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Conversations with Green Gurus; Contents; Foreword; Acknowledgements; About the Authors; Introduction; 1: Ray Anderson; 2: James Cameron; 3: Paul Dickinson; 4: John Elkington; 5: John Grant; 6: Denis Hayes; 7: Gary Hirshberg; 8: Tony Juniper; 9: Professor Sir David King; 10: Amory B. Lovins; 11: Professor Wangari Maathai; 12: Ricardo Navarro; 13: Dr Vandana Shiva; 14: Jeffrey Swartz; 15: Sir Crispin Tickell; Index
Record Nr. UNINA-9910141038603321
Mazur Laura  
West Sussex, [England] : , : Wiley, , 2009
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Conversations with green gurus : the collective wisdom of environmental movers and shakers / / Laura Mazur and Louella Miles
Conversations with green gurus : the collective wisdom of environmental movers and shakers / / Laura Mazur and Louella Miles
Autore Mazur Laura
Pubbl/distr/stampa West Sussex, [England] : , : Wiley, , 2009
Descrizione fisica 1 online resource (327 p.)
Disciplina 333.72092/2
333.720922
Soggetto topico Environmentalists
Environmentalism - History
ISBN 1-119-20618-9
1-282-93962-9
9786612939624
0-470-74690-4
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Conversations with Green Gurus; Contents; Foreword; Acknowledgements; About the Authors; Introduction; 1: Ray Anderson; 2: James Cameron; 3: Paul Dickinson; 4: John Elkington; 5: John Grant; 6: Denis Hayes; 7: Gary Hirshberg; 8: Tony Juniper; 9: Professor Sir David King; 10: Amory B. Lovins; 11: Professor Wangari Maathai; 12: Ricardo Navarro; 13: Dr Vandana Shiva; 14: Jeffrey Swartz; 15: Sir Crispin Tickell; Index
Record Nr. UNINA-9910830008703321
Mazur Laura  
West Sussex, [England] : , : Wiley, , 2009
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Conversations with marketing masters [[electronic resource] /] / Laura Mazur and Louella Miles
Conversations with marketing masters [[electronic resource] /] / Laura Mazur and Louella Miles
Autore Mazur Laura
Pubbl/distr/stampa Chichester ; ; Hoboken, NJ, : John Wiley, c2007
Descrizione fisica 1 online resource (250 p.)
Disciplina 658.8
Altri autori (Persone) MilesLouella
Soggetto topico Marketing
Marketing - Management
Marketing personnel
ISBN 0-470-68750-9
1-119-20925-0
1-282-34553-2
9786612345531
0-470-06564-8
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Philip Kotler : the founding father -- David Aaker : brand equity trailblazer -- Jean-Claude Larreche : marketing strategy master -- Regis Mckenna : the technology visionary -- Don Peppers and Martha Rogers : one-to-one gurus -- John Quelch : global marketing authority -- Al Ries : pioneer of positioning -- Don Schultz : integrated marketing communications innovator -- Patricia Seybold : customer experience expert -- Jack Trout : positioning pioneer -- Lester Wunderman : direct marketing missionary.
Record Nr. UNINA-9910143584703321
Mazur Laura  
Chichester ; ; Hoboken, NJ, : John Wiley, c2007
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Conversations with marketing masters [[electronic resource] /] / Laura Mazur and Louella Miles
Conversations with marketing masters [[electronic resource] /] / Laura Mazur and Louella Miles
Autore Mazur Laura
Pubbl/distr/stampa Chichester ; ; Hoboken, NJ, : John Wiley, c2007
Descrizione fisica 1 online resource (250 p.)
Disciplina 658.8
Altri autori (Persone) MilesLouella
Soggetto topico Marketing
Marketing - Management
Marketing personnel
ISBN 0-470-68750-9
1-119-20925-0
1-282-34553-2
9786612345531
0-470-06564-8
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Philip Kotler : the founding father -- David Aaker : brand equity trailblazer -- Jean-Claude Larreche : marketing strategy master -- Regis Mckenna : the technology visionary -- Don Peppers and Martha Rogers : one-to-one gurus -- John Quelch : global marketing authority -- Al Ries : pioneer of positioning -- Don Schultz : integrated marketing communications innovator -- Patricia Seybold : customer experience expert -- Jack Trout : positioning pioneer -- Lester Wunderman : direct marketing missionary.
Record Nr. UNINA-9910829889003321
Mazur Laura  
Chichester ; ; Hoboken, NJ, : John Wiley, c2007
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Conversations with marketing masters / / Laura Mazur and Louella Miles
Conversations with marketing masters / / Laura Mazur and Louella Miles
Autore Mazur Laura
Pubbl/distr/stampa Chichester ; ; Hoboken, NJ, : John Wiley, c2007
Descrizione fisica 1 online resource (250 p.)
Disciplina 658.8
Altri autori (Persone) MilesLouella
Soggetto topico Marketing
Marketing - Management
Marketing personnel
ISBN 9786612345531
9780470687505
0470687509
9781119209256
1119209250
9781282345539
1282345532
9780470065648
0470065648
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Philip Kotler : the founding father -- David Aaker : brand equity trailblazer -- Jean-Claude Larreche : marketing strategy master -- Regis Mckenna : the technology visionary -- Don Peppers and Martha Rogers : one-to-one gurus -- John Quelch : global marketing authority -- Al Ries : pioneer of positioning -- Don Schultz : integrated marketing communications innovator -- Patricia Seybold : customer experience expert -- Jack Trout : positioning pioneer -- Lester Wunderman : direct marketing missionary.
Record Nr. UNINA-9911018795803321
Mazur Laura  
Chichester ; ; Hoboken, NJ, : John Wiley, c2007
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui