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Behavioral pricing [[electronic resource] /] / guest editors Sarah Maxwell and Hooman Estelami
| Behavioral pricing [[electronic resource] /] / guest editors Sarah Maxwell and Hooman Estelami |
| Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2005 |
| Descrizione fisica | 1 online resource (48 p.) |
| Disciplina | 658.8/16 |
| Altri autori (Persone) |
EstelamiHooman
MaxwellSarah |
| Collana | Journal of product & brand management, featuring pricing strategy & practice |
| Soggetto topico |
Consumer behavior
Marketing research |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-280-50964-3
9786610509645 1-84544-818-9 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Contents; Introduction; Price perceptions, merchant incentives, and consumer welfare; Economics and marketing on pricing: how and why do they differ?; Good news! Behavioral economics is not going away anytime soon; Do higher face-value coupons cost more than they are worth in increased sales?; Pricing differentials for organic, ordinary and genetically modified food; Differential effects of price-beating versus price-matching guarantee on retailers' price image |
| Record Nr. | UNINA-9910450390103321 |
| Bradford, England, : Emerald Group Publishing, c2005 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Behavioral pricing [[electronic resource] /] / guest editors Sarah Maxwell and Hooman Estelami
| Behavioral pricing [[electronic resource] /] / guest editors Sarah Maxwell and Hooman Estelami |
| Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2005 |
| Descrizione fisica | 1 online resource (48 p.) |
| Disciplina | 658.8/16 |
| Altri autori (Persone) |
EstelamiHooman
MaxwellSarah |
| Collana | Journal of product & brand management, featuring pricing strategy & practice |
| Soggetto topico |
Consumer behavior
Marketing research |
| ISBN |
1-280-50964-3
9786610509645 1-84544-818-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Contents; Introduction; Price perceptions, merchant incentives, and consumer welfare; Economics and marketing on pricing: how and why do they differ?; Good news! Behavioral economics is not going away anytime soon; Do higher face-value coupons cost more than they are worth in increased sales?; Pricing differentials for organic, ordinary and genetically modified food; Differential effects of price-beating versus price-matching guarantee on retailers' price image |
| Record Nr. | UNINA-9910783536103321 |
| Bradford, England, : Emerald Group Publishing, c2005 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Behavioral pricing [[electronic resource] /] / Guest editors Hooman Estelani and Sarah Maxwell
| Behavioral pricing [[electronic resource] /] / Guest editors Hooman Estelani and Sarah Maxwell |
| Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2004 |
| Descrizione fisica | 1 online resource (97 p.) |
| Disciplina | 658.8/16 |
| Altri autori (Persone) |
EstelaniHooman
MaxwellSarah |
| Collana | Journal of Product & Brand Management. No. 6 |
| Soggetto topico |
New products - Marketing
Pricing |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-280-51450-7
9786610514502 1-84544-189-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Contents; Abstracts & keywords; Introduction; Reference prices in retail advertisements; Consumer price knowledge in the German retail market; Price knowledge; Pricing dynamics in the online consumer electronics market; Capturing the effects of coupon promotions in scanner panel choice models; Iso-profit pricing for product lines; Internet currency |
| Record Nr. | UNINA-9910450554703321 |
| Bradford, England, : Emerald Group Publishing, c2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Behavioral pricing [[electronic resource] /] / Guest editors Hooman Estelani and Sarah Maxwell
| Behavioral pricing [[electronic resource] /] / Guest editors Hooman Estelani and Sarah Maxwell |
| Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2004 |
| Descrizione fisica | 1 online resource (97 p.) |
| Disciplina | 658.8/16 |
| Altri autori (Persone) |
EstelaniHooman
MaxwellSarah |
| Collana | Journal of Product & Brand Management. No. 6 |
| Soggetto topico |
New products - Marketing
Pricing |
| ISBN |
1-280-51450-7
9786610514502 1-84544-189-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Contents; Abstracts & keywords; Introduction; Reference prices in retail advertisements; Consumer price knowledge in the German retail market; Price knowledge; Pricing dynamics in the online consumer electronics market; Capturing the effects of coupon promotions in scanner panel choice models; Iso-profit pricing for product lines; Internet currency |
| Record Nr. | UNINA-9910783290203321 |
| Bradford, England, : Emerald Group Publishing, c2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Journal of product and brand management . Volume 16, Number 7 Behavioral pricing [[electronic resource] /] / guest editors: Hooman Estalami and Sarah Maxwell
| Journal of product and brand management . Volume 16, Number 7 Behavioral pricing [[electronic resource] /] / guest editors: Hooman Estalami and Sarah Maxwell |
| Pubbl/distr/stampa | Bradford, : Emerald Insight, c2007 |
| Descrizione fisica | 1 online resource (73 p.) |
| Disciplina | 658.8/16 |
| Altri autori (Persone) |
EstalamiHooman
MaxwellSarah |
| Collana | Journal of product and brand management |
| Soggetto topico |
Consumer behavior
Pricing - Psychological aspects |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-281-14377-4
9786611143770 1-84663-719-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Contents; Guest editorial; Value-informed pricing in its organizational context: literature review, conceptual framework, and directions for future research; An integrated model of price, satisfaction and loyalty: an empirical analysis in the service sector; The effectiveness of "scratch and save" promotions: the moderating roles of price consciousness and expected savings; Will you care when you pay more? The negative side of targeted promotions; Bundles = discount? Revisiting complex theories of bundle effects
The effects of digit-direction on eye movement bias and price-rounding behavior |
| Record Nr. | UNINA-9910458188403321 |
| Bradford, : Emerald Insight, c2007 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Journal of product and brand management . Volume 16, Number 7 Behavioral pricing [[electronic resource] /] / guest editors: Hooman Estalami and Sarah Maxwell
| Journal of product and brand management . Volume 16, Number 7 Behavioral pricing [[electronic resource] /] / guest editors: Hooman Estalami and Sarah Maxwell |
| Pubbl/distr/stampa | Bradford, : Emerald Insight, c2007 |
| Descrizione fisica | 1 online resource (73 p.) |
| Disciplina | 658.8/16 |
| Altri autori (Persone) |
EstalamiHooman
MaxwellSarah |
| Collana | Journal of product and brand management |
| Soggetto topico |
Consumer behavior
Pricing - Psychological aspects |
| ISBN |
1-281-14377-4
9786611143770 1-84663-719-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Contents; Guest editorial; Value-informed pricing in its organizational context: literature review, conceptual framework, and directions for future research; An integrated model of price, satisfaction and loyalty: an empirical analysis in the service sector; The effectiveness of "scratch and save" promotions: the moderating roles of price consciousness and expected savings; Will you care when you pay more? The negative side of targeted promotions; Bundles = discount? Revisiting complex theories of bundle effects
The effects of digit-direction on eye movement bias and price-rounding behavior |
| Record Nr. | UNINA-9910784773803321 |
| Bradford, : Emerald Insight, c2007 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Strategic pricing [[electronic resource] /] / guest editors: Hooman Estelami and Sarah Maxwell
| Strategic pricing [[electronic resource] /] / guest editors: Hooman Estelami and Sarah Maxwell |
| Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2006 |
| Descrizione fisica | 1 online resource (60 p.) |
| Altri autori (Persone) |
EstelamiHooman
MaxwellSarah |
| Collana | Journal of Product & Brand Management |
| Soggetto topico |
Pricing
Marketing - Decision making |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-280-73759-X
9786610737598 1-84663-183-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover; Contents; Introduction; Leveraging profitability in low-margin markets; Dimensions of price differential policies and seller trustworthiness: a social justice perspective; Price endings: magic and math; The role of perceived risk in pricing strategy for industrial products: a point-of-view perspective; Price-end biases in financial products; Explanatory factors regarding manufacturer brand price consistency; |
| Record Nr. | UNINA-9910450727503321 |
| Bradford, England, : Emerald Group Publishing, c2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Strategic pricing [[electronic resource] /] / guest editors: Hooman Estelami and Sarah Maxwell
| Strategic pricing [[electronic resource] /] / guest editors: Hooman Estelami and Sarah Maxwell |
| Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2006 |
| Descrizione fisica | 1 online resource (60 p.) |
| Altri autori (Persone) |
EstelamiHooman
MaxwellSarah |
| Collana | Journal of Product & Brand Management |
| Soggetto topico |
Pricing
Marketing - Decision making |
| ISBN |
1-280-73759-X
9786610737598 1-84663-183-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover; Contents; Introduction; Leveraging profitability in low-margin markets; Dimensions of price differential policies and seller trustworthiness: a social justice perspective; Price endings: magic and math; The role of perceived risk in pricing strategy for industrial products: a point-of-view perspective; Price-end biases in financial products; Explanatory factors regarding manufacturer brand price consistency; |
| Record Nr. | UNINA-9910784023503321 |
| Bradford, England, : Emerald Group Publishing, c2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||