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The price is wrong [[electronic resource] ] : understanding what makes a price seem fair and the true cost of unfair pricing / / Sarah Maxwell
The price is wrong [[electronic resource] ] : understanding what makes a price seem fair and the true cost of unfair pricing / / Sarah Maxwell
Autore Maxwell Sarah <1938->
Pubbl/distr/stampa Hoboken, N.J., : John Wiley & Sons, c2008
Descrizione fisica 1 online resource (258 p.)
Disciplina 338.4/3
338.52
Soggetto topico Prices
Pricing
Soggetto genere / forma Electronic books.
ISBN 1-281-13494-5
9786611134945
0-470-22619-6
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto The Price Is Wrong; Contents; Foreword; Acknowledgments; About the Author; PART I: BACKGROUND; Chapter 1: Introduction ""Play fair or I quit""; A Fair Price; The Social Norms; An Emotional Response; In Sum . . .; Chapter 2: History ""A 'just' rice is not God-given!""; Influence of Aristotle; A "Just" Price; Since the Scholastics; In Sum . . .; PART II: MODEL; Chapter 3: Model ""Now I'm not just annoyed, I'm furious""; Personal Fairness; Social Fairness; Trust and Power; In Sum . . .; Chapter 4: Norms ""That's wrong,and we all know it!""; Descriptive versus Prescriptive Norms; Utility of Norms
Selfish versus SocialEmergence of Norms; In Sum . . .; Chapter 5: Emotions ""You're not being fair and I hate you!""; Sequence of Emotional Responses; Separating Emotional Responses; Function of Emotional Responses; In Sum . . .; Chapter 6: Expectations ""That price is a rip-off!""; Expectations of Pricing Practices; Expectations of Prices; Reference Prices; In Sum . . .; Chapter 7: Outcomes ""You should get what you pay for!""; Norm of Equity; Norm of Equality; Special Norms for Need; Colliding Norms; In Sum . . .; Chapter 8: Attributions ""The seller is to blame!""
Responsibility and PermanenceControl; Attributional Biases; In Sum . . .; Chapter 9: Process ""Ya gotta play by the rules!""; Norm of Voice or Choice; Norm of Transparency; Norm of Impartiality; In Sum . . .; Chapter 10: Punishment ""Revenge is sweet!; Norm of Reciprocity; Effort to Punish; Evidence from Dictator Games; Punishment Is Proportional; In Sum . . .; Chapter 11: Power ""Beware a customer wronged!""; Power to the Seller; Power to the Consumer; Constraints on Power; In Sum . . .; Chapter 12: Trust ""Fair price? I oubt it!""; Levels of Trust; Motivations; Trust and Power; In Sum . . .
PART III: APPLICATIONSChapter 13: Modifications ""Sorry! The rules have changed""; Trend to Market Solutions; Social Trends; Countertrends; In Sum . . .; Chapter 14: TIPPING ""Just don't stiff the waiter!""; Evolution of Tipping; Reasons for Tipping; Customer Attitude Toward Tipping; In Sum . . .; Chapter 15: Discrimination ""It's unfair to charge me more than others!""; Descriptive Norms of Personal Fairness; Distributive Norms of Social Fairness; Procedural Norms of Social Fairness; In Sum . . .; Chapter 16: Negotiations ""Split the difference. That's fair""
Personal Fairness of NegotiationsSocial Fairness of Negotiated Outcomes; Social Fairness of the Negotiation Process; Trust and Power in Negotiations; In Sum . . .; Chapter 17: Taxes ""Paying taxes is as American as disliking taxes""; Personal Fairness of Taxes; Distributive Fairness of Taxes; Procedural Fairness of Taxes; Power, Trust, and Taxes; In Sum . . .; Chapter 18: Culture ""But I never ordered any bread!""; Personal Fairness across Cultures; Fair Outcomes across Cultures; Fair Process across Cultures; Reaction to Unfair Pricing across Cultures; Other Effects of Culture; In Sum . . .
Chapter 19: Practices ""So how is a company supposed to price fairly?""
Record Nr. UNINA-9910451418403321
Maxwell Sarah <1938->  
Hoboken, N.J., : John Wiley & Sons, c2008
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
The price is wrong [[electronic resource] ] : understanding what makes a price seem fair and the true cost of unfair pricing / / Sarah Maxwell
The price is wrong [[electronic resource] ] : understanding what makes a price seem fair and the true cost of unfair pricing / / Sarah Maxwell
Autore Maxwell Sarah <1938->
Pubbl/distr/stampa Hoboken, N.J., : John Wiley & Sons, c2008
Descrizione fisica 1 online resource (258 p.)
Disciplina 338.4/3
338.52
Soggetto topico Prices
Pricing
ISBN 1-281-13494-5
9786611134945
0-470-22619-6
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto The Price Is Wrong; Contents; Foreword; Acknowledgments; About the Author; PART I: BACKGROUND; Chapter 1: Introduction ""Play fair or I quit""; A Fair Price; The Social Norms; An Emotional Response; In Sum . . .; Chapter 2: History ""A 'just' rice is not God-given!""; Influence of Aristotle; A "Just" Price; Since the Scholastics; In Sum . . .; PART II: MODEL; Chapter 3: Model ""Now I'm not just annoyed, I'm furious""; Personal Fairness; Social Fairness; Trust and Power; In Sum . . .; Chapter 4: Norms ""That's wrong,and we all know it!""; Descriptive versus Prescriptive Norms; Utility of Norms
Selfish versus SocialEmergence of Norms; In Sum . . .; Chapter 5: Emotions ""You're not being fair and I hate you!""; Sequence of Emotional Responses; Separating Emotional Responses; Function of Emotional Responses; In Sum . . .; Chapter 6: Expectations ""That price is a rip-off!""; Expectations of Pricing Practices; Expectations of Prices; Reference Prices; In Sum . . .; Chapter 7: Outcomes ""You should get what you pay for!""; Norm of Equity; Norm of Equality; Special Norms for Need; Colliding Norms; In Sum . . .; Chapter 8: Attributions ""The seller is to blame!""
Responsibility and PermanenceControl; Attributional Biases; In Sum . . .; Chapter 9: Process ""Ya gotta play by the rules!""; Norm of Voice or Choice; Norm of Transparency; Norm of Impartiality; In Sum . . .; Chapter 10: Punishment ""Revenge is sweet!; Norm of Reciprocity; Effort to Punish; Evidence from Dictator Games; Punishment Is Proportional; In Sum . . .; Chapter 11: Power ""Beware a customer wronged!""; Power to the Seller; Power to the Consumer; Constraints on Power; In Sum . . .; Chapter 12: Trust ""Fair price? I oubt it!""; Levels of Trust; Motivations; Trust and Power; In Sum . . .
PART III: APPLICATIONSChapter 13: Modifications ""Sorry! The rules have changed""; Trend to Market Solutions; Social Trends; Countertrends; In Sum . . .; Chapter 14: TIPPING ""Just don't stiff the waiter!""; Evolution of Tipping; Reasons for Tipping; Customer Attitude Toward Tipping; In Sum . . .; Chapter 15: Discrimination ""It's unfair to charge me more than others!""; Descriptive Norms of Personal Fairness; Distributive Norms of Social Fairness; Procedural Norms of Social Fairness; In Sum . . .; Chapter 16: Negotiations ""Split the difference. That's fair""
Personal Fairness of NegotiationsSocial Fairness of Negotiated Outcomes; Social Fairness of the Negotiation Process; Trust and Power in Negotiations; In Sum . . .; Chapter 17: Taxes ""Paying taxes is as American as disliking taxes""; Personal Fairness of Taxes; Distributive Fairness of Taxes; Procedural Fairness of Taxes; Power, Trust, and Taxes; In Sum . . .; Chapter 18: Culture ""But I never ordered any bread!""; Personal Fairness across Cultures; Fair Outcomes across Cultures; Fair Process across Cultures; Reaction to Unfair Pricing across Cultures; Other Effects of Culture; In Sum . . .
Chapter 19: Practices ""So how is a company supposed to price fairly?""
Record Nr. UNINA-9910777018103321
Maxwell Sarah <1938->  
Hoboken, N.J., : John Wiley & Sons, c2008
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
The price is wrong : understanding what makes a price seem fair and the true cost of unfair pricing / / Sarah Maxwell
The price is wrong : understanding what makes a price seem fair and the true cost of unfair pricing / / Sarah Maxwell
Autore Maxwell Sarah <1938->
Edizione [1st ed.]
Pubbl/distr/stampa Hoboken, N.J., : John Wiley & Sons, c2008
Descrizione fisica 1 online resource (258 p.)
Disciplina 338.4/3
338.52
Soggetto topico Prices
Pricing
ISBN 1-281-13494-5
9786611134945
0-470-22619-6
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto The Price Is Wrong; Contents; Foreword; Acknowledgments; About the Author; PART I: BACKGROUND; Chapter 1: Introduction ""Play fair or I quit""; A Fair Price; The Social Norms; An Emotional Response; In Sum . . .; Chapter 2: History ""A 'just' rice is not God-given!""; Influence of Aristotle; A "Just" Price; Since the Scholastics; In Sum . . .; PART II: MODEL; Chapter 3: Model ""Now I'm not just annoyed, I'm furious""; Personal Fairness; Social Fairness; Trust and Power; In Sum . . .; Chapter 4: Norms ""That's wrong,and we all know it!""; Descriptive versus Prescriptive Norms; Utility of Norms
Selfish versus SocialEmergence of Norms; In Sum . . .; Chapter 5: Emotions ""You're not being fair and I hate you!""; Sequence of Emotional Responses; Separating Emotional Responses; Function of Emotional Responses; In Sum . . .; Chapter 6: Expectations ""That price is a rip-off!""; Expectations of Pricing Practices; Expectations of Prices; Reference Prices; In Sum . . .; Chapter 7: Outcomes ""You should get what you pay for!""; Norm of Equity; Norm of Equality; Special Norms for Need; Colliding Norms; In Sum . . .; Chapter 8: Attributions ""The seller is to blame!""
Responsibility and PermanenceControl; Attributional Biases; In Sum . . .; Chapter 9: Process ""Ya gotta play by the rules!""; Norm of Voice or Choice; Norm of Transparency; Norm of Impartiality; In Sum . . .; Chapter 10: Punishment ""Revenge is sweet!; Norm of Reciprocity; Effort to Punish; Evidence from Dictator Games; Punishment Is Proportional; In Sum . . .; Chapter 11: Power ""Beware a customer wronged!""; Power to the Seller; Power to the Consumer; Constraints on Power; In Sum . . .; Chapter 12: Trust ""Fair price? I oubt it!""; Levels of Trust; Motivations; Trust and Power; In Sum . . .
PART III: APPLICATIONSChapter 13: Modifications ""Sorry! The rules have changed""; Trend to Market Solutions; Social Trends; Countertrends; In Sum . . .; Chapter 14: TIPPING ""Just don't stiff the waiter!""; Evolution of Tipping; Reasons for Tipping; Customer Attitude Toward Tipping; In Sum . . .; Chapter 15: Discrimination ""It's unfair to charge me more than others!""; Descriptive Norms of Personal Fairness; Distributive Norms of Social Fairness; Procedural Norms of Social Fairness; In Sum . . .; Chapter 16: Negotiations ""Split the difference. That's fair""
Personal Fairness of NegotiationsSocial Fairness of Negotiated Outcomes; Social Fairness of the Negotiation Process; Trust and Power in Negotiations; In Sum . . .; Chapter 17: Taxes ""Paying taxes is as American as disliking taxes""; Personal Fairness of Taxes; Distributive Fairness of Taxes; Procedural Fairness of Taxes; Power, Trust, and Taxes; In Sum . . .; Chapter 18: Culture ""But I never ordered any bread!""; Personal Fairness across Cultures; Fair Outcomes across Cultures; Fair Process across Cultures; Reaction to Unfair Pricing across Cultures; Other Effects of Culture; In Sum . . .
Chapter 19: Practices ""So how is a company supposed to price fairly?""
Record Nr. UNINA-9910807051903321
Maxwell Sarah <1938->  
Hoboken, N.J., : John Wiley & Sons, c2008
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui