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Handbook of business communication : linguistic approaches / / edited by Gerlinde Mautner and Franz Rainer with Christopher Ross
| Handbook of business communication : linguistic approaches / / edited by Gerlinde Mautner and Franz Rainer with Christopher Ross |
| Pubbl/distr/stampa | Boston, [Massachusetts] ; ; Berlin, [Germany] : , : De Gruyter Mouton, , 2017 |
| Descrizione fisica | 1 online resource (712 pages) |
| Disciplina | 418 |
| Collana | Handbooks of Applied Linguistics |
| Soggetto topico | Applied linguistics |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-5015-0064-3
1-61451-486-0 |
| Classificazione | ER 930 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Frontmatter -- Preface to the Handbooks of Applied Linguistics Series -- Acknowledgements -- Table of contents -- 1. Editors’ introduction -- 2. The history of the language of economics and business -- 3. Genres in the business context: An introduction -- 4. Business presentations -- 5. Business negotiations -- 6. Business meetings -- 7. Sales talk and sales training -- 8. From business letters to email and mobile communication -- 9. Company websites -- 10. The annual report -- 11. Intercultural business communication: A linguistic approach -- 12. Multilingualism in business: Language needs -- 13. Multilingualism in business: Language policies and practices -- 14. English as a lingua franca in international business contexts: Pedagogical implications for the teaching of English for Specific Business Purposes -- 15. Teaching and learning foreign business languages -- 16. New media in teaching and learning business languages -- 17. The structure of economic and business terms -- 18. Metaphor, metonymy, and euphemism in the language of economics and business -- 19. Language planning and linguistic purism in the business domain -- 20. The language of marketing -- 21. The language of accounting -- 22. Proper names in business -- 23. Business lexicography -- 24. Corpora and corpus linguistic approaches to studying business language -- 25. Organizational discourse -- 26. Spoken workplace discourse -- 27. Corporate language and design -- 28. The risks of using standardized text modules as communication vehicles -- Subject index |
| Record Nr. | UNINA-9910467739703321 |
| Boston, [Massachusetts] ; ; Berlin, [Germany] : , : De Gruyter Mouton, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Handbook of business communication : linguistic approaches / / edited by Gerlinde Mautner and Franz Rainer with Christopher Ross
| Handbook of business communication : linguistic approaches / / edited by Gerlinde Mautner and Franz Rainer with Christopher Ross |
| Pubbl/distr/stampa | Boston, [Massachusetts] ; ; Berlin, [Germany] : , : De Gruyter Mouton, , 2017 |
| Descrizione fisica | 1 online resource (712 pages) |
| Disciplina | 418 |
| Collana | Handbooks of Applied Linguistics |
| Soggetto topico | Applied linguistics |
| ISBN |
1-5015-0064-3
1-61451-486-0 |
| Classificazione | ER 930 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Frontmatter -- Preface to the Handbooks of Applied Linguistics Series -- Acknowledgements -- Table of contents -- 1. Editors’ introduction -- 2. The history of the language of economics and business -- 3. Genres in the business context: An introduction -- 4. Business presentations -- 5. Business negotiations -- 6. Business meetings -- 7. Sales talk and sales training -- 8. From business letters to email and mobile communication -- 9. Company websites -- 10. The annual report -- 11. Intercultural business communication: A linguistic approach -- 12. Multilingualism in business: Language needs -- 13. Multilingualism in business: Language policies and practices -- 14. English as a lingua franca in international business contexts: Pedagogical implications for the teaching of English for Specific Business Purposes -- 15. Teaching and learning foreign business languages -- 16. New media in teaching and learning business languages -- 17. The structure of economic and business terms -- 18. Metaphor, metonymy, and euphemism in the language of economics and business -- 19. Language planning and linguistic purism in the business domain -- 20. The language of marketing -- 21. The language of accounting -- 22. Proper names in business -- 23. Business lexicography -- 24. Corpora and corpus linguistic approaches to studying business language -- 25. Organizational discourse -- 26. Spoken workplace discourse -- 27. Corporate language and design -- 28. The risks of using standardized text modules as communication vehicles -- Subject index |
| Record Nr. | UNINA-9910796564703321 |
| Boston, [Massachusetts] ; ; Berlin, [Germany] : , : De Gruyter Mouton, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Handbook of business communication : linguistic approaches / / edited by Gerlinde Mautner and Franz Rainer with Christopher Ross
| Handbook of business communication : linguistic approaches / / edited by Gerlinde Mautner and Franz Rainer with Christopher Ross |
| Pubbl/distr/stampa | Boston, [Massachusetts] ; ; Berlin, [Germany] : , : De Gruyter Mouton, , 2017 |
| Descrizione fisica | 1 online resource (712 pages) |
| Disciplina | 418 |
| Collana | Handbooks of Applied Linguistics |
| Soggetto topico | Applied linguistics |
| ISBN |
1-5015-0064-3
1-61451-486-0 |
| Classificazione | ER 930 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Frontmatter -- Preface to the Handbooks of Applied Linguistics Series -- Acknowledgements -- Table of contents -- 1. Editors’ introduction -- 2. The history of the language of economics and business -- 3. Genres in the business context: An introduction -- 4. Business presentations -- 5. Business negotiations -- 6. Business meetings -- 7. Sales talk and sales training -- 8. From business letters to email and mobile communication -- 9. Company websites -- 10. The annual report -- 11. Intercultural business communication: A linguistic approach -- 12. Multilingualism in business: Language needs -- 13. Multilingualism in business: Language policies and practices -- 14. English as a lingua franca in international business contexts: Pedagogical implications for the teaching of English for Specific Business Purposes -- 15. Teaching and learning foreign business languages -- 16. New media in teaching and learning business languages -- 17. The structure of economic and business terms -- 18. Metaphor, metonymy, and euphemism in the language of economics and business -- 19. Language planning and linguistic purism in the business domain -- 20. The language of marketing -- 21. The language of accounting -- 22. Proper names in business -- 23. Business lexicography -- 24. Corpora and corpus linguistic approaches to studying business language -- 25. Organizational discourse -- 26. Spoken workplace discourse -- 27. Corporate language and design -- 28. The risks of using standardized text modules as communication vehicles -- Subject index |
| Record Nr. | UNINA-9910817386403321 |
| Boston, [Massachusetts] ; ; Berlin, [Germany] : , : De Gruyter Mouton, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||