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Branding unbound [[electronic resource] ] : the future of advertising, sales, and the brand experience in the wireless age / / Rick Mathieson
| Branding unbound [[electronic resource] ] : the future of advertising, sales, and the brand experience in the wireless age / / Rick Mathieson |
| Autore | Mathieson Rick |
| Pubbl/distr/stampa | New York, : AMACOM, c2005 |
| Descrizione fisica | 1 online resource (255 p.) |
| Disciplina | 658.8/72 |
| Soggetto topico |
Mobile commerce
Product management |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-281-12702-7
9786611127022 0-8144-2890-8 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Preliminaries; Contents; Introduction; The Rise of mBranding; Reach Out & Sell Someone; Christopher Locke; Dialing for Dollars: M-Commerce Puts Sales in Motion; A Moving Experience; The Wireless Point of Persuasion; Service with a Stylus; No Wires, New Rules; Marketing 2020; Notes; Acknowledgments; Index |
| Record Nr. | UNINA-9910449838903321 |
Mathieson Rick
|
||
| New York, : AMACOM, c2005 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Branding unbound [[electronic resource] ] : the future of advertising, sales, and the brand experience in the wireless age / / Rick Mathieson
| Branding unbound [[electronic resource] ] : the future of advertising, sales, and the brand experience in the wireless age / / Rick Mathieson |
| Autore | Mathieson Rick |
| Pubbl/distr/stampa | New York, : AMACOM, c2005 |
| Descrizione fisica | 1 online resource (255 p.) |
| Disciplina | 658.8/72 |
| Soggetto topico |
Mobile commerce
Product management |
| ISBN |
1-281-12702-7
9786611127022 0-8144-2890-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Preliminaries; Contents; Introduction; The Rise of mBranding; Reach Out & Sell Someone; Christopher Locke; Dialing for Dollars: M-Commerce Puts Sales in Motion; A Moving Experience; The Wireless Point of Persuasion; Service with a Stylus; No Wires, New Rules; Marketing 2020; Notes; Acknowledgments; Index |
| Record Nr. | UNINA-9910783449803321 |
|
Mathieson Rick
|
||
| New York, : AMACOM, c2005 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Branding unbound : the future of advertising, sales, and the brand experience in the wireless age / / Rick Mathieson
| Branding unbound : the future of advertising, sales, and the brand experience in the wireless age / / Rick Mathieson |
| Autore | Mathieson Rick |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | New York, : AMACOM, c2005 |
| Descrizione fisica | 1 online resource (255 p.) |
| Disciplina | 658.8/72 |
| Soggetto topico |
Mobile commerce
Product management |
| ISBN |
1-281-12702-7
9786611127022 0-8144-2890-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Preliminaries; Contents; Introduction; The Rise of mBranding; Reach Out & Sell Someone; Christopher Locke; Dialing for Dollars: M-Commerce Puts Sales in Motion; A Moving Experience; The Wireless Point of Persuasion; Service with a Stylus; No Wires, New Rules; Marketing 2020; Notes; Acknowledgments; Index |
| Record Nr. | UNINA-9910812062403321 |
|
Mathieson Rick
|
||
| New York, : AMACOM, c2005 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The on-demand brand [[electronic resource] ] : 10 rules for digital marketing success in an anytime, everywhere world / / Rick Mathieson
| The on-demand brand [[electronic resource] ] : 10 rules for digital marketing success in an anytime, everywhere world / / Rick Mathieson |
| Autore | Mathieson Rick |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | New York, : American Management Association, c2010 |
| Descrizione fisica | 1 online resource (305 p.) |
| Disciplina | 658.8/27 |
| Soggetto topico |
Branding (Marketing)
Internet marketing |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-282-52449-6
9786612524493 0-8144-1574-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Contents; Introduction; RULE #1: Insight Comes Before Inspiration; RULE #2: Don't Repurpose, Reimagine; RULE #3: Don't Just Join the Conversation-Spark It; RULE #4: There's No Business Without Show Business; RULE #5: Want Control? Give It Away; RULE #6: It's Good to Play Games with Your Customers; RULE #7: Products Are the New Services; RULE #8: Mobile Is Where It's At; RULE #9: Always Keep Surprises In-Store; RULE #10: Use Smart Ads Wisely; Additional Resources; Notes; Acknowledgments; Index; About the Author |
| Record Nr. | UNINA-9910456304103321 |
|
Mathieson Rick
|
||
| New York, : American Management Association, c2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The on-demand brand [[electronic resource] ] : 10 rules for digital marketing success in an anytime, everywhere world / / Rick Mathieson
| The on-demand brand [[electronic resource] ] : 10 rules for digital marketing success in an anytime, everywhere world / / Rick Mathieson |
| Autore | Mathieson Rick |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | New York, : American Management Association, c2010 |
| Descrizione fisica | 1 online resource (305 p.) |
| Disciplina | 658.8/27 |
| Soggetto topico |
Branding (Marketing)
Internet marketing |
| ISBN |
1-282-52449-6
9786612524493 0-8144-1574-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Contents; Introduction; RULE #1: Insight Comes Before Inspiration; RULE #2: Don't Repurpose, Reimagine; RULE #3: Don't Just Join the Conversation-Spark It; RULE #4: There's No Business Without Show Business; RULE #5: Want Control? Give It Away; RULE #6: It's Good to Play Games with Your Customers; RULE #7: Products Are the New Services; RULE #8: Mobile Is Where It's At; RULE #9: Always Keep Surprises In-Store; RULE #10: Use Smart Ads Wisely; Additional Resources; Notes; Acknowledgments; Index; About the Author |
| Record Nr. | UNINA-9910781151003321 |
|
Mathieson Rick
|
||
| New York, : American Management Association, c2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The on-demand brand : 10 rules for digital marketing success in an anytime, everywhere world / / Rick Mathieson
| The on-demand brand : 10 rules for digital marketing success in an anytime, everywhere world / / Rick Mathieson |
| Autore | Mathieson Rick |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | New York, : American Management Association, c2010 |
| Descrizione fisica | 1 online resource (305 p.) |
| Disciplina | 658.8/27 |
| Soggetto topico |
Branding (Marketing)
Internet marketing |
| ISBN |
1-282-52449-6
9786612524493 0-8144-1574-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Contents; Introduction; RULE #1: Insight Comes Before Inspiration; RULE #2: Don't Repurpose, Reimagine; RULE #3: Don't Just Join the Conversation-Spark It; RULE #4: There's No Business Without Show Business; RULE #5: Want Control? Give It Away; RULE #6: It's Good to Play Games with Your Customers; RULE #7: Products Are the New Services; RULE #8: Mobile Is Where It's At; RULE #9: Always Keep Surprises In-Store; RULE #10: Use Smart Ads Wisely; Additional Resources; Notes; Acknowledgments; Index; About the Author |
| Record Nr. | UNINA-9910823421503321 |
|
Mathieson Rick
|
||
| New York, : American Management Association, c2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||